Rascasse Audience Intelligence

Psychometrics Audience in United States

A data profile of the people who buy, follow and care about Psychometrics in United States — modelled from more than twelve digital signal sources. Psychometrics has an estimated audience of 750,567 people in United States.

#9779among Topic in United States#811in Health

The average Psychometrics fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, Diversity training, Web server, with strongest over-indexing on Group buying (79.35× the country average).

Demographically, the Psychometrics audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Psychometrics fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psychometrics profile in United States.

Audience size
751K
in United States
Gender
55.8%♀
44.2% male
Age
44.7
average years
Country rank
#28630
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychometrics fans

55.8% are female, 44.2% are male, average age 44.7.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Psychometrics audience in United States
MetricValue
Female55.8%
Male44.2%
Average age44.7
Estimated audience size750,567
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Psychometrics audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3916%
40-4923%
50+36%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Psychometrics audience comes from United States.

Worldwide audience distribution share by country for Psychometrics
CountryShare
United States28.9%
United Kingdom9.7%
India9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psychometrics audience in United States is strongest.

Fig. 05

Top regions by affinity

Psychometrics fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K3.03×
02Alabama~20K2.04×
03Oklahoma~10K1.80×
04North Dakota~2K1.41×
05Minnesota~10K1.25×
06Georgia~30K1.15×
07Wisconsin~10K1.10×
08Louisiana~10K1.10×
09Washington, District of Columbia~2K1.10×
10Massachusetts~20K1.05×
11Maryland~10K1.02×
12West Virginia~4K1.02×
13Arizona~20K1.01×
14Washington~10K0.99×
15Missouri~10K0.99×
16Colorado~10K0.98×
17Virginia~20K0.97×
18North Carolina~20K0.96×
19Utah~6K0.95×
20Rhode Island~2K0.95×
21Oregon~8K0.94×
22Texas~60K0.92×
23Michigan~20K0.92×
24New Hampshire~3K0.92×
25Montana~2K0.92×
26Vermont~1K0.91×
27Illinois~20K0.90×
28Nebraska~3K0.90×
29Maine~2K0.90×
30Kentucky~8K0.89×
31Kansas~5K0.89×
32Alaska~1K0.89×
33Ohio~20K0.88×
34South Dakota~2K0.88×
35Connecticut~7K0.87×
36Idaho~3K0.87×
37Hawaii~3K0.87×
38Florida~40K0.86×
39South Carolina~10K0.85×
40Arkansas~5K0.85×
41Tennessee~10K0.84×
42Indiana~10K0.84×
43Iowa~5K0.84×
44Nevada~6K0.83×
45New Mexico~3K0.83×
46Delaware~2K0.83×
47California~70K0.82×
48Pennsylvania~20K0.82×
49New York~30K0.81×
50New Jersey~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Psychometrics, United States
0.77×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psychometrics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psychometrics audience
#·InterestCategoryAffinity×
01Diversity trainingPolitics & Society513.45×
02Group buyingShopping79.35×
03Max MaraFashion & Accessoires19.17×
04EssayLiterature16.15×
05Web serverTechnology & Electronics9.22×
06Non-alcoholic beverageFood & Beverages4.12×
07Drudge ReportSports4.00×
08InnovationBusiness & Career3.71×
09Renewable energyBusiness & Career3.54×
10Solar energyHome & Garden3.16×
11FedExBusiness & Career2.92×
12Nonprofit organizationPolitics & Society2.34×
13CNNMovies & TV2.19×
14Donald TrumpPolitics & Society1.98×
15XInternet & Social Media1.80×
16PinterestInternet & Social Media1.80×
17RecipesFood & Beverages1.72×
18Home improvementHome & Garden1.65×
19Alcoholic beveragesFood & Beverages1.62×
20CookingFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psychometrics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psychometrics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.20×
Family OrientationCONSERVATISM2.83×
Career OrientationPOWER1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psychometrics audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.45×
ExtroversionTHRILL0.61×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psychometrics have in United States?

Psychometrics has an estimated audience of 750,567 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Psychometrics fans?

55.8% of Psychometrics fans are female, 44.2% are male, with an average age of 44.7 years.

03

Which brands do Psychometrics fans like most?

Psychometrics fans show strongest brand affinity for Group buying (79.35×), Diversity training (513.45×), and Web server (9.22×) over the country average.

04

Where do Psychometrics fans live in United States?

Psychometrics fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Psychometrics fans also like?

Beyond Psychometrics itself, the audience over-indexes on Diversity training (513.45×), Web server (9.22×), Max Mara (19.17×), and Essay (16.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Psychometrics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Psychometrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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