Psychometrics Audience in United States

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Psychometrics has an estimated audience of 750,567 people in United States. 55.8% are female, 44.2% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Group buying, Diversity training, AccuWeather, StubHub.

The average Psychometrics fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Group buying, Diversity training, with strongest over-indexing on Finnair (675× the country average). Demographically, the Psychometrics audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Psychometrics fans

Demographic split for Psychometrics audience in United States
MetricValue
Female55.8%
Male44.2%
Average age44.7
Estimated audience size750,567

Audience persona

The typical Psychometrics fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Psychometrics in United States
RegionReachAffinity
California71,3870.86×
Texas63,1560.98×
Florida45,8240.9×
New York36,1170.86×
Georgia28,8641.25×
Illinois22,8590.91×
North Carolina22,1780.98×
Ohio21,0910.91×
Pennsylvania20,9100.83×
Alabama20,3161.94×
Mississippi18,3152.96×
Michigan18,0240.92×
Virginia18,0000.98×
Arizona16,5691.08×
Massachusetts16,0171.08×
Washington15,6351.04×
Oklahoma15,1211.81×
New Jersey14,5850.76×
Minnesota14,1671.32×
Maryland13,2771.03×
Tennessee12,9380.86×
Wisconsin12,8911.14×
Missouri12,0751×
Colorado11,7380.99×
Louisiana11,0291.14×
Indiana10,9870.8×
South Carolina9,4520.84×
Oregon7,9920.93×
Kentucky7,9240.84×
Connecticut6,4100.85×
Utah6,3910.95×
Nevada5,7220.79×
Kansas5,3140.9×
Arkansas5,0680.82×
Iowa4,9240.8×
Nebraska3,3490.89×
West Virginia3,2900.94×
Idaho3,1280.83×
New Mexico2,9000.77×
New Hampshire2,7510.93×
Washington, District of Columbia2,6331.17×
Hawaii2,6270.81×
North Dakota2,3151.5×
Maine2,2830.85×
Rhode Island2,1040.88×
Montana1,7960.86×
South Dakota1,4220.82×
Delaware1,2720.61×
Vermont1,1110.84×
Alaska1,0950.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psychometrics audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Group buying157.21×Shopping
Diversity training695.44×Politics & Society
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Trench coat51.75×Fashion & Accessoires
Max Mara25.84×Fashion & Accessoires
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.57×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.57×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psychometrics audience
TraitClusterScore
PatriotismCONSERVATISM2.45
Career OrientationPOWER1.67
Community OrientationOPEN1.49
IndividualismJOY1.47
Convenience OrientationPREMIUM1.41
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Psychometrics
CountryShare
United States28.9%
United Kingdom9.7%
India9.5%

See Psychometrics audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Psychometrics have in United States?

Psychometrics has an estimated audience of 750,567 people in United States, concentrated in California and Texas.

What is the gender split and age of Psychometrics fans?

55.8% of Psychometrics fans are female, 44.2% are male, with an average age of 44.7 years.

Which brands do Psychometrics fans like most?

Psychometrics fans show strongest brand affinity for Finnair (675×), Group buying (157.21×), and Diversity training (695.44×) over the country average.

Where do Psychometrics fans live in United States?

Psychometrics fans in United States are most concentrated in California (reach 71,387), Texas (reach 63,156), and Florida (reach 45,824). These three regions account for the largest share of the active audience.

What other brands do Psychometrics fans also like?

Beyond Psychometrics itself, the audience over-indexes on Group buying (157.21×), Diversity training (695.44×), AccuWeather (15.97×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psychometrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.