Rascasse Audience Intelligence

Creative entrepreneurship Audience in Germany

A data profile of the people who buy, follow and care about Creative entrepreneurship in Germany — modelled from more than twelve digital signal sources. Creative entrepreneurship has an estimated audience of 1,197,174 people in Germany.

#2785among Topic in Germany#506in Business & Career

The average Creative entrepreneurship fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Passive income, Private equity, Water purification, with strongest over-indexing on Passive income (29.21× the country average).

Demographically, the Creative entrepreneurship audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Creative entrepreneurship fan in Germany is balanced, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Passive income.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Creative entrepreneurship profile in Germany.

Audience size
1.2M
in Germany
Gender
54.2%♀
45.8% male
Age
40.2
average years
Country rank
#5510
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Creative entrepreneurship fans

54.2% are female, 45.8% are male, average age 40.2.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Creative entrepreneurship audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age40.2
Estimated audience size1,197,174
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Creative entrepreneurship audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3926%
40-4924%
50+17%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Creative entrepreneurship audience comes from Germany.

Worldwide audience distribution share by country for Creative entrepreneurship
CountryShare
Brazil12.3%
United States10.9%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Creative entrepreneurship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Creative entrepreneurship fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.24×
02Brandenburg~40K1.16×
03Hamburg~30K1.15×
04Schleswig-Holstein~50K1.08×
05Rheinland-Pfalz~60K1.05×
06Berlin~60K1.04×
07Sachsen~60K1.01×
08Bremen~10K1.00×
09Hessen~90K0.95×
10Niedersachsen~100K0.91×
11Baden-Württemberg~100K0.88×
12Bayern~200K0.87×
13Nordrhein-Westfalen~200K0.83×
14Saarland0.00×
15Mecklenburg-Vorpommern0.00×
16Sachsen-Anhalt0.00×
Fig. 06

Affinity by region

Affinity by region — Creative entrepreneurship, Germany
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Creative entrepreneurship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Creative entrepreneurship audience
#·InterestCategoryAffinity×
01Passive incomeBusiness & Career29.21×
02Private equityBusiness & Career25.08×
03CaviarFood & Beverages22.47×
04Water purificationFood & Beverages21.32×
05MissguidedFashion & Accessoires18.13×
06Data visualizationTechnology & Electronics14.08×
07Money managementBusiness & Career12.44×
08Apartment hotelTravel & Leisure8.52×
09TelecommutingBusiness & Career7.27×
10Business classTravel & Leisure6.78×
11Office 365Technology & Electronics6.41×
12CanvaTechnology & Electronics6.26×
13Google DriveTechnology & Electronics5.82×
14Python (programming language)Technology & Electronics5.53×
15ShellacBeauty & Wellness4.69×
16VolunteeringPolitics & Society4.10×
17First class travelTravel & Leisure3.67×
18PaybackShopping3.60×
19BankingBusiness & Career3.16×
20HermèsFashion & Accessoires2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Creative entrepreneurship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Creative entrepreneurship audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.91×
IndulgenceJOY4.36×
Quality AwarenessPREMIUM4.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Creative entrepreneurship audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
ExtroversionTHRILL0.82×
Convenience OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Creative entrepreneurship have in Germany?

Creative entrepreneurship has an estimated audience of 1,197,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Creative entrepreneurship fans?

54.2% of Creative entrepreneurship fans are female, 45.8% are male, with an average age of 40.2 years.

03

Which brands do Creative entrepreneurship fans like most?

Creative entrepreneurship fans show strongest brand affinity for Passive income (29.21×), Private equity (25.08×), and Water purification (21.32×) over the country average.

04

Where do Creative entrepreneurship fans live in Germany?

Creative entrepreneurship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Creative entrepreneurship fans also like?

Beyond Creative entrepreneurship itself, the audience over-indexes on Private equity (25.08×), Water purification (21.32×), Business class (6.78×), and Apartment hotel (8.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Creative entrepreneurship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Creative entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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