A data profile of the people who buy, follow and care about Creative entrepreneurship in Brazil — modelled from more than twelve digital signal sources. Creative entrepreneurship has an estimated audience of 5,216,506 people in Brazil.
Creative entrepreneurship has an estimated audience of 5,216,506 people in Brazil. 59.6% are female, 40.4% are male, average age 42.2. Top brand affinities: Retail banking, Instagram, Passive income, Do it yourself (DIY), Mixed martial arts.
Top brand affinities include Retail banking, Instagram, Passive income, with strongest over-indexing on Retail banking (6.44× the country average).
Demographically, the Creative entrepreneurship audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Creative entrepreneurship fan in Brazil is more female, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Retail banking.
The key figures that characterise the Creative entrepreneurship profile in Brazil.
59.6% are female, 40.4% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 42.2 |
| Estimated audience size | 5,216,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Creative entrepreneurship audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 12.3% |
| United States | 10.9% |
| India | 7.1% |
The strongest cross-interests of the Creative entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Passive income | Business & Career | 9.83× | ||
| 02 | Retail banking | Business & Career | 6.44× | ||
| 03 | Automobile repair shop | Cars & Mobility | 5.35× | ||
| 04 | Mobile payment | Business & Career | 4.07× | ||
| 05 | Mobile banking | Business & Career | 3.43× | ||
| 06 | Mixed martial arts | Sports | 3.42× | ||
| 07 | Stock market | Business & Career | 2.58× | ||
| 08 | Business class | Travel & Leisure | 2.33× | ||
| 09 | True Detective | Movies & TV | 2.28× | ||
| 10 | Sweepstakes | Games | 2.26× | ||
| 11 | Innovation | Business & Career | 2.19× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.13× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.05× | ||
| 14 | Lojas Renner | Fashion & Accessoires | 1.94× | ||
| 15 | Organic farming | Food & Beverages | 1.89× | ||
| 16 | mulheres | Movies & TV | 1.69× | ||
| 17 | Rock music | Music & Radio | 1.60× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Entrepreneurship | Business & Career | 1.56× | ||
| 20 | Pop music | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.13× | |
| Quality Awareness | PREMIUM | 2.13× | |
| Sustainability | BALANCE | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.70× | |
| Tradition | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Creative entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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