A data profile of the people who buy, follow and care about Asset in Brazil — modelled from more than twelve digital signal sources. Asset has an estimated audience of 4,701,931 people in Brazil.
Asset has an estimated audience of 4,701,931 people in Brazil. 52.4% are female, 47.6% are male, average age 41.7. Top brand affinities: Derivative (finance), Real property, Rock music, Spanish language, Western Union.
Top brand affinities include Derivative (finance), Real property, Rock music, with strongest over-indexing on Derivative (finance) (7.78× the country average).
Demographically, the Asset audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Asset fan in Brazil is balanced, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Derivative (finance).
The key figures that characterise the Asset profile in Brazil.
52.4% are female, 47.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 41.7 |
| Estimated audience size | 4,701,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Asset audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.3% |
| Italy | 4.5% |
The strongest cross-interests of the Asset audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Derivative (finance) | Business & Career | 7.78× | ||
| 02 | High-net-worth individual | Business & Career | 5.64× | ||
| 03 | Western Union | Business & Career | 4.97× | ||
| 04 | T.A.T.u. | Music & Radio | 4.45× | ||
| 05 | Mobile banking | Business & Career | 3.69× | ||
| 06 | Mobile payment | Business & Career | 2.64× | ||
| 07 | Spanish language | Politics & Society | 2.47× | ||
| 08 | Debit card | Business & Career | 2.41× | ||
| 09 | Stock market | Business & Career | 2.33× | ||
| 10 | Mortgage loans | Business & Career | 2.29× | ||
| 11 | Retail banking | Business & Career | 2.20× | ||
| 12 | Bad Bunny | Music & Radio | 2.06× | ||
| 13 | Real property | Home & Garden | 1.92× | ||
| 14 | Online banking | Business & Career | 1.92× | ||
| 15 | Credit (finance) | Business & Career | 1.87× | ||
| 16 | Telegram | Internet & Social Media | 1.67× | ||
| 17 | Enel | Home & Garden | 1.66× | ||
| 18 | MSN | News | 1.60× | ||
| 19 | Google Maps | Internet & Social Media | 1.56× | ||
| 20 | Rock music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.29× | |
| Risk Appetite | THRILL | 1.64× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Community Orientation | OPEN | 0.82× | |
| Extroversion | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Asset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.