City of London Audience in Germany

City of London logo

City of London has an estimated audience of 428,260 people in Germany. 50.2% are female, 49.8% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Progressive rock, Nuts (film), Product design, Unique Gifts.

The average City of London fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Progressive rock, Nuts (film), with strongest over-indexing on Loincloth (18.46× the country average). Demographically, the City of London audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of City of London fans

Demographic split for City of London audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age38.5
Estimated audience size428,260

Audience persona

The typical City of London fan in Germany is balanced, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Loincloth.

Top regions in Germany

Top regions ranked by reach for City of London in Germany
RegionReachAffinity
Nordrhein-Westfalen100,6031.07×
Bayern80,4071.17×
Baden-Württemberg63,3611.08×
Hessen52,5591.61×
Niedersachsen39,6280.95×
Berlin27,4381.43×
Rheinland-Pfalz20,7280.97×
Sachsen17,9740.86×
Schleswig-Holstein14,0670.91×
Hamburg11,8041.22×
Brandenburg10,6310.8×
Sachsen-Anhalt7,4970.68×
Thüringen7,4880.69×
Mecklenburg-Vorpommern4,7470.58×
Saarland4,5880.87×
Bremen4,0521.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for City of London audience
BrandAffinityCategory
Loincloth18.46×Fashion & Accessoires
Progressive rock2.22×Music & Radio
Nuts (film)6.33×Movies & TV
Product design2.02×Business & Career
Unique Gifts1.61×Shopping
Christmas Gift1.86×Kids & Family
Natural rubber2.4×Cars & Mobility
Stradivarius1.68×Shopping
Zagreb4.09×Travel & Leisure
Gulberg Town, Karachi19.48×Travel & Leisure
The Hollies (Official)6.12×Music & Radio
Grup Yorum13.73×Music & Radio
Business English2.45×Business & Career
Corona (band)2.07×Music & Radio
Škoda Kodiaq1.63×Cars & Mobility
Commercial mortgage1.58×Business & Career
WonderJeans10.07×Fashion & Accessoires
myDealZ2.06×Shopping
Kippah3.51×Fashion & Accessoires
Nurse education1.72×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by City of London audience
TraitClusterScore
Quality AwarenessPREMIUM1.87
Early Adopter MentalityPOWER1.83
TravellingTHRILL1.67
Design AffinityPREMIUM1.65
SustainabilityBALANCE1.62
Sports ActivityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for City of London
CountryShare
United Kingdom23.6%
France22.6%
United States7.9%

See City of London audiences in other countries

More City audiences in Germany

Frequently asked questions

How many fans does City of London have in Germany?

City of London has an estimated audience of 428,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of City of London fans?

50.2% of City of London fans are female, 49.8% are male, with an average age of 38.5 years.

Which brands do City of London fans like most?

City of London fans show strongest brand affinity for Loincloth (18.46×), Progressive rock (2.22×), and Nuts (film) (6.33×) over the country average.

Where do City of London fans live in Germany?

City of London fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,603), Bayern (reach 80,407), and Baden-Württemberg (reach 63,361). These three regions account for the largest share of the active audience.

What other brands do City of London fans also like?

Beyond City of London itself, the audience over-indexes on Progressive rock (2.22×), Nuts (film) (6.33×), Product design (2.02×), and Unique Gifts (1.61×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for City of London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.