Rascasse Audience Intelligence

City of London Audience in Germany

A data profile of the people who buy, follow and care about City of London in Germany — modelled from more than twelve digital signal sources. City of London has an estimated audience of 428,260 people in Germany.

#246among City in Germany#1169among POI in Germany#1042in Travel & Leisure

The average City of London fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eyes Wide Shut, New Amsterdam, The Tudors, with strongest over-indexing on Eyes Wide Shut (18.46× the country average).

Demographically, the City of London audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical City of London fan in Germany is balanced, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Eyes Wide Shut.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the City of London profile in Germany.

Audience size
428K
in Germany
Gender
50.2%♀
49.8% male
Age
38.5
average years
Country rank
#13286
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of City of London fans

50.2% are female, 49.8% are male, average age 38.5.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for City of London audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age38.5
Estimated audience size428,260
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the City of London audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

0.9%

of the worldwide City of London audience comes from Germany.

Worldwide audience distribution share by country for City of London
CountryShare
United Kingdom23.6%
France22.6%
United States7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the City of London audience in Germany is strongest.

Fig. 05

Top regions by affinity

City of London fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.45×
02Berlin~30K1.32×
03Hamburg~10K1.17×
04Bayern~80K1.10×
05Baden-Württemberg~60K1.08×
06Bremen~4K1.07×
07Nordrhein-Westfalen~100K1.04×
08Saarland~5K1.00×
09Rheinland-Pfalz~20K0.98×
10Niedersachsen~40K0.97×
11Schleswig-Holstein~10K0.96×
12Sachsen~20K0.86×
13Thüringen~9K0.86×
14Brandenburg~10K0.85×
15Sachsen-Anhalt~9K0.83×
16Mecklenburg-Vorpommern~6K0.79×
Fig. 06

Affinity by region

Affinity by region — City of London, Germany
0.79×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the City of London audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for City of London audience
#·InterestCategoryAffinity×
01Eyes Wide ShutMovies & TV18.46×
02New AmsterdamMovies & TV18.46×
03The TudorsMovies & TV18.46×
04Kobo Inc.Literature18.46×
05Binge-watchingMovies & TV18.46×
06His Dark MaterialsMovies & TV14.45×
07The Grand Budapest HotelMovies & TV13.70×
08Blue Bloods (TV series)Movies & TV12.55×
09Diana, Princess of WalesPolitics & Society11.21×
10Jane AustenLiterature7.48×
11Person of Interest (TV series)Movies & TV7.20×
12Nicholas HoultMovies & TV6.03×
13Bonnie TylerMusic & Radio3.69×
14Tour de FranceSports3.54×
15HugendubelShopping2.38×
16TagesschauMovies & TV2.03×
17FamilyKids & Family1.95×
18RyanairTravel & Leisure1.84×
19NatureHome & Garden1.79×
20Google MapsInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the City of London audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by City of London audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.30×
Risk AppetiteTHRILL1.85×
Early Adopter MentalityPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by City of London audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Price SensitivityPREMIUM0.76×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does City of London have in Germany?

City of London has an estimated audience of 428,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of City of London fans?

50.2% of City of London fans are female, 49.8% are male, with an average age of 38.5 years.

03

Which brands do City of London fans like most?

City of London fans show strongest brand affinity for Eyes Wide Shut (18.46×), New Amsterdam (18.46×), and The Tudors (18.46×) over the country average.

04

Where do City of London fans live in Germany?

City of London fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do City of London fans also like?

Beyond City of London itself, the audience over-indexes on New Amsterdam (18.46×), The Tudors (18.46×), The Grand Budapest Hotel (13.7×), and Tagesschau (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See City of London audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for City of London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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