Rascasse Audience Intelligence

business owner Audience in United States

A data profile of the people who buy, follow and care about business owner in United States — modelled from more than twelve digital signal sources. business owner has an estimated audience of 8,215,960 people in United States.

#2680among Topic in United States#422in Business & Career

The average business owner fan in United States is 37.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Google Maps, City car, Freelancer, with strongest over-indexing on Google Maps (6.63× the country average).

Demographically, the business owner audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical business owner fan in United States is more female, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the business owner profile in United States.

Audience size
8.2M
in United States
Gender
56.9%♀
43.1% male
Age
37.6
average years
Country rank
#4324
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of business owner fans

56.9% are female, 43.1% are male, average age 37.6.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for business owner audience in United States
MetricValue
Female56.9%
Male43.1%
Average age37.6
Estimated audience size8,215,960
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the business owner audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

20.6%

of the worldwide business owner audience comes from United States.

Worldwide audience distribution share by country for business owner
CountryShare
United States20.6%
Japan9.8%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the business owner audience in United States is strongest.

Fig. 05

Top regions by affinity

business owner fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.55×
02Georgia~300K1.37×
03South Carolina~200K1.28×
04North Carolina~300K1.18×
05Florida~600K1.14×
06Louisiana~100K1.14×
07Hawaii~40K1.12×
08Kansas~70K1.11×
09California~1M1.10×
10Indiana~200K1.09×
11Mississippi~70K1.09×
12Alabama~100K1.08×
13Illinois~300K1.06×
14Virginia~200K1.06×
15Maryland~200K1.06×
16Nebraska~40K1.06×
17Arkansas~70K1.05×
18North Dakota~20K1.04×
19Ohio~300K1.03×
20New Jersey~200K1.03×
21Arizona~200K1.03×
22Utah~80K1.03×
23Delaware~20K1.02×
24Nevada~80K1.01×
25Idaho~40K0.99×
26South Dakota~20K0.99×
27Oklahoma~90K0.98×
28Alaska~20K0.98×
29New Mexico~40K0.97×
30Michigan~200K0.96×
31Colorado~100K0.96×
32Minnesota~100K0.96×
33Kentucky~100K0.96×
34Vermont~10K0.96×
35Pennsylvania~300K0.95×
36Tennessee~200K0.95×
37Missouri~100K0.95×
38New Hampshire~30K0.95×
39Rhode Island~20K0.95×
40Montana~20K0.95×
41Wisconsin~100K0.94×
42Oregon~90K0.94×
43Connecticut~80K0.93×
44New York~400K0.92×
45Iowa~60K0.92×
46West Virginia~40K0.92×
47Maine~30K0.92×
48Washington, District of Columbia~20K0.92×
49Washington~200K0.91×
50Massachusetts~100K0.82×
Fig. 06

Affinity by region

Affinity by region — business owner, United States
0.82×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the business owner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for business owner audience
#·InterestCategoryAffinity×
01CougarKids & Family11.06×
02RonaldinhoSports11.06×
03Allison JanneyMovies & TV11.06×
04Chevy TrucksCars & Mobility11.06×
05City carCars & Mobility10.24×
06PlasterHealth10.15×
07Christina ApplegateMovies & TV7.06×
08Google MapsInternet & Social Media6.63×
09FreelancerBusiness & Career6.32×
10Family carCars & Mobility4.56×
11Self-employmentBusiness & Career4.55×
12WWE Hall of FameSports4.12×
13PhilanthropyArts & Culture3.45×
14Scooby-DooMovies & TV3.44×
15Enterprise Rent-A-CarCars & Mobility3.00×
16Motivational speakingBusiness & Career2.98×
17Real propertyHome & Garden2.57×
18Google DriveTechnology & Electronics2.32×
19RadioTechnology & Electronics1.94×
20Indeed.comBusiness & Career1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the business owner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by business owner audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.02×
Family OrientationCONSERVATISM1.91×
Career OrientationPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by business owner audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
TraditionCONSERVATISM0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does business owner have in United States?

business owner has an estimated audience of 8,215,960 people in United States, concentrated in Texas and California.

02

What is the gender split and age of business owner fans?

56.9% of business owner fans are female, 43.1% are male, with an average age of 37.6 years.

03

Which brands do business owner fans like most?

business owner fans show strongest brand affinity for Google Maps (6.63×), City car (10.24×), and Freelancer (6.32×) over the country average.

04

Where do business owner fans live in United States?

business owner fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do business owner fans also like?

Beyond business owner itself, the audience over-indexes on City car (10.24×), Freelancer (6.32×), Self-employment (4.55×), and Scooby-Doo (3.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See business owner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for business owner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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