business owner Audience in United States

business owner logo

business owner has an estimated audience of 8,215,960 people in United States. 56.9% are female, 43.1% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Pillow, Natural rubber, Historic site, Nationality.

The average business owner fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Pillow, Natural rubber, with strongest over-indexing on Lulu 黃路梓茵 (11.06× the country average). Demographically, the business owner audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of business owner fans

Demographic split for business owner audience in United States
MetricValue
Female56.9%
Male43.1%
Average age37.6
Estimated audience size8,215,960

Audience persona

The typical business owner fan in United States is more female, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for business owner in United States
RegionReachAffinity
California1,131,6131.25×
Texas973,8311.38×
Florida935,2051.68×
New York548,0511.19×
Georgia383,1361.51×
North Carolina291,8911.18×
Illinois282,1651.03×
Pennsylvania253,9160.92×
Michigan229,5871.07×
Virginia228,8051.14×
New Jersey226,2291.08×
Ohio223,8440.88×
Arizona189,4281.13×
Maryland173,1591.23×
Tennessee169,8251.03×
Washington169,7961.03×
South Carolina150,3521.22×
Indiana147,5390.98×
Massachusetts142,5470.88×
Louisiana125,6361.19×
Missouri120,5920.91×
Alabama120,3541.05×
Colorado119,7640.92×
Wisconsin102,6680.83×
Minnesota94,3020.8×
Nevada90,6071.14×
Mississippi89,1721.32×
Oklahoma87,0080.95×
Oregon84,0830.89×
Utah83,5811.14×
Kentucky82,1100.8×
Connecticut77,5540.94×
Kansas57,5350.89×
Arkansas56,0630.83×
Iowa50,6480.75×
Hawaii41,9611.19×
Idaho41,8341.02×
New Mexico41,8151.01×
Nebraska37,4650.91×
Washington, District of Columbia26,2191.06×
West Virginia22,6510.59×
New Hampshire22,3960.69×
Delaware20,9810.93×
Rhode Island20,7250.79×
Maine20,7130.7×
Montana18,7190.82×
North Dakota15,1500.9×
Alaska14,6930.84×
South Dakota12,6420.67×
Wyoming11,9100.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for business owner audience
BrandAffinityCategory
Lulu 黃路梓茵11.06×Movies & TV
Pillow2.51×Home & Garden
Natural rubber2.22×Cars & Mobility
Historic site4.25×Arts & Culture
Nationality2.1×Politics & Society
Halsey, Oregon6.65×Travel & Leisure
Israel1.57×Travel & Leisure
Kevin Murphy (screenwriter)11.06×Movies & TV
Regional styles of Mexican music1.83×Music & Radio
The Journey (1959 film)11.06×Movies & TV
JDSU1.88×Business & Career
Jesse Plemons2.1×Movies & TV
Carnival of Souls11.06×Movies & TV
Kendra Scott1.57×Fashion & Accessoires
Nebraska Cornhuskers football1.69×Sports
Noodle (Gorillaz)1.58×Music & Radio
Cam Ward1.68×Sports
Monogram1.67×Home & Garden
Home staging2.22×Home & Garden
Fairy godmother3.15×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by business owner audience
TraitClusterScore
Quality AwarenessPREMIUM2.19
Family OrientationCONSERVATISM1.92
Design AffinityPREMIUM1.81
Luxury OrientationPREMIUM1.68
Career OrientationPOWER1.57
LGBTQ+ IdentityOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for business owner
CountryShare
United States20.6%
Japan9.8%
Germany4.9%

See business owner audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does business owner have in United States?

business owner has an estimated audience of 8,215,960 people in United States, concentrated in California and Texas.

What is the gender split and age of business owner fans?

56.9% of business owner fans are female, 43.1% are male, with an average age of 37.6 years.

Which brands do business owner fans like most?

business owner fans show strongest brand affinity for Lulu 黃路梓茵 (11.06×), Pillow (2.51×), and Natural rubber (2.22×) over the country average.

Where do business owner fans live in United States?

business owner fans in United States are most concentrated in California (reach 1,131,613), Texas (reach 973,831), and Florida (reach 935,205). These three regions account for the largest share of the active audience.

What other brands do business owner fans also like?

Beyond business owner itself, the audience over-indexes on Pillow (2.51×), Natural rubber (2.22×), Historic site (4.25×), and Nationality (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for business owner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.