Rascasse Audience Intelligence

business owner Audience in Germany

A data profile of the people who buy, follow and care about business owner in Germany — modelled from more than twelve digital signal sources. business owner has an estimated audience of 1,944,594 people in Germany.

#1988among Topic in Germany#333in Business & Career

The average business owner fan in Germany is 32.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Storm of Love, Eyes Wide Shut, Robert Redford, with strongest over-indexing on Storm of Love (9.57× the country average).

Demographically, the business owner audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical business owner fan in Germany is balanced, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Storm of Love.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the business owner profile in Germany.

Audience size
1.9M
in Germany
Gender
50.1%♀
49.9% male
Age
32.5
average years
Country rank
#3464
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of business owner fans

50.1% are female, 49.9% are male, average age 32.5.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for business owner audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age32.5
Estimated audience size1,944,594
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the business owner audience in Germany
Age bracketShare%
16-1936%
20-2923%
30-3919%
40-4915%
50+7%
Fig. 04

Worldwide distribution

4.9%

of the worldwide business owner audience comes from Germany.

Worldwide audience distribution share by country for business owner
CountryShare
United States20.6%
Japan9.8%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the business owner audience in Germany is strongest.

Fig. 05

Top regions by affinity

business owner fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.18×
02Saarland~30K1.10×
03Hessen~200K1.03×
04Mecklenburg-Vorpommern~40K1.01×
05Sachsen-Anhalt~50K1.00×
06Thüringen~50K1.00×
07Hamburg~40K0.99×
08Brandenburg~60K0.97×
09Schleswig-Holstein~70K0.96×
10Rheinland-Pfalz~90K0.95×
11Berlin~80K0.95×
12Sachsen~90K0.94×
13Niedersachsen~200K0.93×
14Bayern~300K0.91×
15Baden-Württemberg~200K0.90×
16Nordrhein-Westfalen~400K0.87×
Fig. 06

Affinity by region

Affinity by region — business owner, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the business owner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for business owner audience
#·InterestCategoryAffinity×
01Eyes Wide ShutMovies & TV12.22×
02Olga KurylenkoFashion & Accessoires12.22×
03Freddie HighmoreMovies & TV12.22×
04Ben StillerMovies & TV12.22×
05Day traderBusiness & Career12.22×
06OboeMusic & Radio11.93×
07Lily JamesMovies & TV9.70×
08Storm of LoveMovies & TV9.57×
09Travel BloggerTravel & Leisure7.35×
10Expensive TasteBusiness & Career5.34×
11Robert RedfordMovies & TV5.21×
12ReggaetonMusic & Radio4.71×
13Gourmet FoodsFood & Beverages4.26×
14First-time buyerShopping4.10×
15Crime fictionLiterature4.07×
16Luxury yachtTravel & Leisure3.90×
17ActivismPolitics & Society3.38×
18LivemusicMusic & Radio3.02×
19Netto Marken-DiscountShopping2.20×
20TagesschauMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the business owner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by business owner audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.92×
IndulgenceJOY2.51×
Luxury OrientationPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by business owner audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Family OrientationCONSERVATISM0.89×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does business owner have in Germany?

business owner has an estimated audience of 1,944,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of business owner fans?

50.1% of business owner fans are female, 49.9% are male, with an average age of 32.5 years.

03

Which brands do business owner fans like most?

business owner fans show strongest brand affinity for Storm of Love (9.57×), Eyes Wide Shut (12.22×), and Robert Redford (5.21×) over the country average.

04

Where do business owner fans live in Germany?

business owner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do business owner fans also like?

Beyond business owner itself, the audience over-indexes on Eyes Wide Shut (12.22×), Robert Redford (5.21×), Olga Kurylenko (12.22×), and Expensive Taste (5.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See business owner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for business owner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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