business owner Audience in Germany
business owner has an estimated audience of 1,944,594 people in Germany. 50.1% are female, 49.9% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Howth, Christmas Gift, Birthday Gifts.
The average business owner fan in Germany is 32.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Howth, with strongest over-indexing on Progressive rock (2.91× the country average). Demographically, the business owner audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of business owner fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 32.5 |
| Estimated audience size | 1,944,594 |
Audience persona
The typical business owner fan in Germany is balanced, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 352,260 | 0.83× |
| Bayern | 286,037 | 0.92× |
| Baden-Württemberg | 223,327 | 0.84× |
| Hessen | 215,751 | 1.46× |
| Berlin | 110,949 | 1.28× |
| Niedersachsen | 106,376 | 0.56× |
| Rheinland-Pfalz | 64,879 | 0.67× |
| Hamburg | 48,112 | 1.09× |
| Sachsen | 47,540 | 0.5× |
| Schleswig-Holstein | 46,793 | 0.67× |
| Thüringen | 44,100 | 0.89× |
| Sachsen-Anhalt | 42,830 | 0.85× |
| Brandenburg | 39,697 | 0.66× |
| Mecklenburg-Vorpommern | 37,669 | 1.01× |
| Saarland | 37,447 | 1.57× |
| Bremen | 36,748 | 2.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.91× | Music & Radio |
| Unique Gifts | 2.15× | Shopping |
| Howth | 12.22× | Travel & Leisure |
| Christmas Gift | 2.22× | Kids & Family |
| Birthday Gifts | 2.02× | Kids & Family |
| Natural rubber | 2.72× | Cars & Mobility |
| Calf raises | 12.22× | Sports |
| Hana, Hawaii | 12.22× | Travel & Leisure |
| Kloten | 12.22× | Travel & Leisure |
| Business English | 2.5× | Business & Career |
| Loincloth | 2.58× | Fashion & Accessoires |
| Zakopane | 11.51× | Travel & Leisure |
| Hypertext | 2.36× | Technology & Electronics |
| Hapur | 9.84× | Travel & Leisure |
| The Hurlingham Club | 12.22× | Travel & Leisure |
| Home Delivery | 1.81× | Food & Beverages |
| Jaspal | 12.22× | Fashion & Accessoires |
| Graham Greene (actor) | 2.25× | |
| Information sensitivity | 2.74× | Technology & Electronics |
| Zagreb | 1.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.16 |
| Sustainability | BALANCE | 1.76 |
| Indulgence | JOY | 1.7 |
| Sports Activity | POWER | 1.58 |
| Early Adopter Mentality | POWER | 1.58 |
| Design Affinity | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 9.8% |
| Germany | 4.9% |
See business owner audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does business owner have in Germany?
business owner has an estimated audience of 1,944,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of business owner fans?
50.1% of business owner fans are female, 49.9% are male, with an average age of 32.5 years.
Which brands do business owner fans like most?
business owner fans show strongest brand affinity for Progressive rock (2.91×), Unique Gifts (2.15×), and Howth (12.22×) over the country average.
Where do business owner fans live in Germany?
business owner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 352,260), Bayern (reach 286,037), and Baden-Württemberg (reach 223,327). These three regions account for the largest share of the active audience.
What other brands do business owner fans also like?
Beyond business owner itself, the audience over-indexes on Unique Gifts (2.15×), Howth (12.22×), Christmas Gift (2.22×), and Birthday Gifts (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for business owner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.