A data profile of the people who buy, follow and care about Kennesaw State University in United States — modelled from more than twelve digital signal sources. Kennesaw State University has an estimated audience of 435,474 people in United States.
The average Kennesaw State University fan in United States is 36.5 years old, more female, and lives primarily in Georgia.
The audience is concentrated in Georgia, Florida, Texas.
Top brand affinities include Colgate University, FlightAware, University of California, with strongest over-indexing on Colgate University (35.29× the country average).
Demographically, the Kennesaw State University audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kennesaw State University fan in United States is more female, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Colgate University.
The key figures that characterise the Kennesaw State University profile in United States.
60.0% are female, 40.0% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 36.5 |
| Estimated audience size | 435,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Kennesaw State University audience comes from United States.
| Country | Share |
|---|---|
| United States | 58.2% |
| India | 7.1% |
| United Kingdom | 5.6% |
Where the Kennesaw State University audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~300K | 26.04× | |
| 02 | Alabama | ~10K | 2.13× | |
| 03 | Mississippi | ~6K | 1.71× | |
| 04 | South Carolina | ~10K | 1.49× | |
| 05 | Tennessee | ~10K | 1.42× | |
| 06 | Louisiana | ~7K | 1.17× | |
| 07 | Indiana | ~9K | 1.11× | |
| 08 | Florida | ~30K | 1.08× | |
| 09 | North Carolina | ~10K | 1.08× | |
| 10 | Kentucky | ~6K | 1.01× | |
| 11 | Washington, District of Columbia | ~1K | 1.00× | |
| 12 | Maryland | ~7K | 0.95× | |
| 13 | Arkansas | ~3K | 0.95× | |
| 14 | Delaware | ~1K | 0.95× | |
| 15 | West Virginia | ~2K | 0.89× | |
| 16 | Kansas | ~3K | 0.85× | |
| 17 | Missouri | ~6K | 0.83× | |
| 18 | Ohio | ~10K | 0.81× | |
| 19 | Illinois | ~10K | 0.78× | |
| 20 | Michigan | ~9K | 0.75× | |
| 21 | Connecticut | ~3K | 0.75× | |
| 22 | Texas | ~30K | 0.73× | |
| 23 | Nebraska | ~2K | 0.72× | |
| 24 | Rhode Island | <1K | 0.71× | |
| 25 | Pennsylvania | ~10K | 0.70× | |
| 26 | Oklahoma | ~3K | 0.70× | |
| 27 | North Dakota | <1K | 0.70× | |
| 28 | New Jersey | ~8K | 0.69× | |
| 29 | South Dakota | <1K | 0.69× | |
| 30 | Iowa | ~2K | 0.68× | |
| 31 | Alaska | <1K | 0.68× | |
| 32 | Vermont | <1K | 0.68× | |
| 33 | Virginia | ~7K | 0.66× | |
| 34 | Montana | <1K | 0.66× | |
| 35 | New Mexico | ~1K | 0.65× | |
| 36 | Massachusetts | ~6K | 0.64× | |
| 37 | New York | ~20K | 0.63× | |
| 38 | Washington | ~5K | 0.63× | |
| 39 | Idaho | ~1K | 0.63× | |
| 40 | New Hampshire | ~1K | 0.63× | |
| 41 | Colorado | ~4K | 0.61× | |
| 42 | Maine | <1K | 0.59× | |
| 43 | Minnesota | ~3K | 0.56× | |
| 44 | Hawaii | ~1K | 0.55× | |
| 45 | Utah | ~2K | 0.53× | |
| 46 | Arizona | ~5K | 0.52× | |
| 47 | Oregon | ~3K | 0.52× | |
| 48 | Nevada | ~2K | 0.50× | |
| 49 | Wisconsin | ~3K | 0.49× | |
| 50 | California | ~20K | 0.42× |
The strongest cross-interests of the Kennesaw State University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hickory Farms | Shopping | 48.94× | ||
| 02 | Western Governors University | Business & Career | 39.11× | ||
| 03 | Colgate University | Business & Career | 35.29× | ||
| 04 | New York University | Business & Career | 35.21× | ||
| 05 | Trend Micro | Technology & Electronics | 31.70× | ||
| 06 | RingCentral | Technology & Electronics | 30.42× | ||
| 07 | University of California | Business & Career | 26.32× | ||
| 08 | Thandie Newton | Movies & TV | 20.00× | ||
| 09 | Yu-Gi-Oh! GX | Movies & TV | 20.00× | ||
| 10 | Kansas Jayhawks men's basketball | Sports | 18.30× | ||
| 11 | FlightAware | Travel & Leisure | 15.76× | ||
| 12 | General Hospital | Movies & TV | 9.30× | ||
| 13 | Atlanta Braves | Sports | 8.27× | ||
| 14 | Atlanta Hawks | Sports | 5.75× | ||
| 15 | Atlanta Falcons | Sports | 5.37× | ||
| 16 | Master's degree | Business & Career | 4.02× | ||
| 17 | University | Business & Career | 3.45× | ||
| 18 | FedEx | Business & Career | 3.30× | ||
| 19 | Mortgage loans | Business & Career | 3.00× | ||
| 20 | Shopping malls | Shopping | 2.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.44× | |
| Family Orientation | CONSERVATISM | 1.91× | |
| Career Orientation | POWER | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Design Affinity | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.89× |
Kennesaw State University has an estimated audience of 435,474 people in United States, concentrated in Georgia and Florida.
60.0% of Kennesaw State University fans are female, 40.0% are male, with an average age of 36.5 years.
Kennesaw State University fans show strongest brand affinity for Colgate University (35.29×), FlightAware (15.76×), and University of California (26.32×) over the country average.
Kennesaw State University fans in United States are most concentrated in Georgia (reach ~300K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Kennesaw State University itself, the audience over-indexes on FlightAware (15.76×), University of California (26.32×), New York University (35.21×), and Western Governors University (39.11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kennesaw State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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