Pittsburgh International Airport Audience in United States

Pittsburgh International Airport has an estimated audience of 392,538 people in United States. 49.7% are female, 50.3% are male, average age 41.9. Top regions: Pennsylvania, Ohio, West Virginia. Top brand affinities: Allegiant Air, PSV Eindhoven, MSN, Great Clips, Pittsburgh Pirates.

The average Pittsburgh International Airport fan in United States is 41.9 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, West Virginia. Top brand affinities include Allegiant Air, PSV Eindhoven, MSN, with strongest over-indexing on Allegiant Air (60.88× the country average). Demographically, the Pittsburgh International Airport audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Airport

Demographics of Pittsburgh International Airport fans

Demographic split for Pittsburgh International Airport audience in United States
MetricValue
Female49.7%
Male50.3%
Average age41.9
Estimated audience size392,538

Audience persona

The typical Pittsburgh International Airport fan in United States is balanced, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Allegiant Air.

Top regions in United States

Top regions ranked by reach for Pittsburgh International Airport in United States
RegionReachAffinity
Pennsylvania294,40427.88×
Ohio19,9171.65×
West Virginia13,8437.57×
Florida11,8790.45×
New York10,1110.46×
Texas9,8720.29×
California9,8480.23×
Virginia5,4960.57×
Illinois4,7370.36×
North Carolina4,2520.36×
New Jersey3,9460.4×
Georgia3,7960.31×
Massachusetts3,6560.47×
Maryland3,2650.48×
South Carolina2,5520.43×
Michigan2,4970.24×
Colorado2,2620.37×
Tennessee2,2450.29×
Washington2,1890.28×
Arizona1,7290.22×
Indiana1,5720.22×
Minnesota1,5510.28×
Missouri1,4950.24×
Wisconsin1,4350.24×
Connecticut1,2210.31×
Nevada1,0830.29×
Kentucky1,0250.21×
Oregon9590.21×
Louisiana9500.19×
Utah9170.26×
Washington, District of Columbia8830.75×
Oklahoma7980.18×
Alabama7830.14×
Iowa7800.24×
Kansas6430.21×
Arkansas5830.18×
New Hampshire5420.35×
Rhode Island4610.37×
Maine4300.31×
Mississippi4220.13×
Hawaii3960.23×
New Mexico3660.19×
Idaho3570.18×
Delaware3530.33×
Nebraska3490.18×
Vermont2300.33×
Montana2020.19×
Alaska1780.21×
South Dakota1390.15×
Wyoming1380.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pittsburgh International Airport audience
BrandAffinityCategory
Allegiant Air60.88×Travel & Leisure
PSV Eindhoven52.1×Sports
MSN4.85×News
Great Clips5.88×Beauty & Wellness
Pittsburgh Pirates10.08×Sports
Pittsburgh Penguins11.23×Sports
southwest airlines4.54×Travel & Leisure
Pittsburgh Steelers4.88×Sports
Sidney Crosby14.51×Sports
Expedia3.96×Travel & Leisure
Staples (Canada)3.7×Business & Career
Sheetz5.64×Cars & Mobility
Spirit Airlines5.7×Travel & Leisure
Aldi2.56×Shopping
Hobby Lobby2.51×Home & Garden
FIFA World Cup2.59×Sports
Mobile gambling11.82×Games
University of Pittsburgh17.9×Business & Career
Google Flights3.45×Travel & Leisure
Frontier Airlines5.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pittsburgh International Airport audience
TraitClusterScore
Community OrientationOPEN1.41
Family OrientationCONSERVATISM1.39
ExtroversionTHRILL1.24
PatriotismCONSERVATISM1.2
Price SensitivityPREMIUM1.2
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Pittsburgh International Airport
CountryShare
United States88.3%
Mexico4.3%
Spain2.5%

See Pittsburgh International Airport audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Pittsburgh International Airport have in United States?

Pittsburgh International Airport has an estimated audience of 392,538 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of Pittsburgh International Airport fans?

49.7% of Pittsburgh International Airport fans are female, 50.3% are male, with an average age of 41.9 years.

Which brands do Pittsburgh International Airport fans like most?

Pittsburgh International Airport fans show strongest brand affinity for Allegiant Air (60.88×), PSV Eindhoven (52.1×), and MSN (4.85×) over the country average.

Where do Pittsburgh International Airport fans live in United States?

Pittsburgh International Airport fans in United States are most concentrated in Pennsylvania (reach 294,404), Ohio (reach 19,917), and West Virginia (reach 13,843). These three regions account for the largest share of the active audience.

What other brands do Pittsburgh International Airport fans also like?

Beyond Pittsburgh International Airport itself, the audience over-indexes on PSV Eindhoven (52.1×), MSN (4.85×), Great Clips (5.88×), and Pittsburgh Pirates (10.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.