Rascasse Audience Intelligence

Pittsburgh International Airport Audience in United States

A data profile of the people who buy, follow and care about Pittsburgh International Airport in United States — modelled from more than twelve digital signal sources. Pittsburgh International Airport has an estimated audience of 392,538 people in United States.

#35among Airport in United States#4674among POI in United States#3446in Travel & Leisure

The average Pittsburgh International Airport fan in United States is 41.9 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Ohio, West Virginia.

Top brand affinities include Allegiant Air, Pittsburgh Pirates, Pittsburgh Penguins, with strongest over-indexing on Allegiant Air (53.36× the country average).

Demographically, the Pittsburgh International Airport audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pittsburgh International Airport fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Allegiant Air.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pittsburgh International Airport profile in United States.

Audience size
393K
in United States
Gender
49.7%♀
50.3% male
Age
41.9
average years
Country rank
#42010
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pittsburgh International Airport fans

49.7% are female, 50.3% are male, average age 41.9.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Pittsburgh International Airport audience in United States
MetricValue
Female49.7%
Male50.3%
Average age41.9
Estimated audience size392,538
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Pittsburgh International Airport audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

88.3%

of the worldwide Pittsburgh International Airport audience comes from United States.

Worldwide audience distribution share by country for Pittsburgh International Airport
CountryShare
United States88.3%
Mexico4.3%
Spain2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pittsburgh International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Pittsburgh International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~300K34.10×
02West Virginia~10K6.27×
03Ohio~20K1.26×
04South Dakota<1K0.67×
05Alaska<1K0.66×
06North Dakota<1K0.66×
07Washington, District of Columbia<1K0.64×
08Vermont<1K0.62×
09Montana<1K0.59×
10Mississippi~2K0.51×
11Rhode Island<1K0.51×
12Delaware<1K0.51×
13Idaho<1K0.50×
14Hawaii<1K0.50×
15New Hampshire<1K0.48×
16Maine<1K0.48×
17New Mexico<1K0.46×
18Nebraska<1K0.46×
19Virginia~4K0.44×
20Arkansas~1K0.43×
21Massachusetts~3K0.40×
22Maryland~3K0.39×
23Iowa~1K0.38×
24Kansas~1K0.38×
25South Carolina~2K0.37×
26New York~8K0.36×
27Oklahoma~2K0.36×
28New Jersey~3K0.35×
29Louisiana~2K0.35×
30Connecticut~1K0.35×
31Utah~1K0.35×
32Nevada~1K0.34×
33Florida~9K0.33×
34Colorado~2K0.33×
35Kentucky~2K0.33×
36Alabama~2K0.32×
37Oregon~1K0.31×
38Illinois~4K0.30×
39North Carolina~3K0.29×
40Tennessee~2K0.29×
41Missouri~2K0.29×
42Wisconsin~2K0.29×
43Minnesota~2K0.29×
44Georgia~3K0.27×
45Washington~2K0.27×
46Indiana~2K0.27×
47Arizona~2K0.26×
48Michigan~3K0.24×
49Texas~7K0.22×
50California~8K0.19×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh International Airport, United States
0.19×1.00×34.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pittsburgh International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pittsburgh International Airport audience
#·InterestCategoryAffinity×
01Allegiant AirTravel & Leisure53.36×
02Manuel NeuerSports20.00×
03Nebraska LotteryGames20.00×
04University of PittsburghBusiness & Career19.40×
05La Gazzetta dello SportSports13.80×
06Pittsburgh PenguinsSports12.79×
07Pittsburgh PiratesSports11.56×
08Mobile gamblingGames8.52×
09Spirit AirlinesTravel & Leisure4.75×
10SheetzCars & Mobility4.18×
11Frontier AirlinesTravel & Leisure3.92×
12JetBlueTravel & Leisure3.75×
13ExpediaTravel & Leisure3.74×
14Pittsburgh SteelersSports3.25×
15southwest airlinesTravel & Leisure2.99×
16Real propertyHome & Garden2.49×
17LodgingTravel & Leisure2.43×
18MSNNews1.92×
19Pizza HutFood & Beverages1.90×
20Texas RoadhouseFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pittsburgh International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pittsburgh International Airport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Community OrientationOPEN1.67×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pittsburgh International Airport audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Luxury OrientationPREMIUM0.79×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pittsburgh International Airport have in United States?

Pittsburgh International Airport has an estimated audience of 392,538 people in United States, concentrated in Pennsylvania and Ohio.

02

What is the gender split and age of Pittsburgh International Airport fans?

49.7% of Pittsburgh International Airport fans are female, 50.3% are male, with an average age of 41.9 years.

03

Which brands do Pittsburgh International Airport fans like most?

Pittsburgh International Airport fans show strongest brand affinity for Allegiant Air (53.36×), Pittsburgh Pirates (11.56×), and Pittsburgh Penguins (12.79×) over the country average.

04

Where do Pittsburgh International Airport fans live in United States?

Pittsburgh International Airport fans in United States are most concentrated in Pennsylvania (reach ~300K), Ohio (reach ~20K), and West Virginia (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Pittsburgh International Airport fans also like?

Beyond Pittsburgh International Airport itself, the audience over-indexes on Pittsburgh Pirates (11.56×), Pittsburgh Penguins (12.79×), Expedia (3.74×), and University of Pittsburgh (19.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airport audiences in United States

See Pittsburgh International Airport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pittsburgh International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →