Customs Audience in United States

Customs logo

Customs has an estimated audience of 9,964,201 people in United States. 49.0% are female, 51.0% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Wok, Israel.

The average Customs fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (16.76× the country average). Demographically, the Customs audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Band

Demographics of Customs fans

Demographic split for Customs audience in United States
MetricValue
Female49.0%
Male51.0%
Average age43.2
Estimated audience size9,964,201

Audience persona

The typical Customs fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Customs in United States
RegionReachAffinity
California1,390,8581.27×
Texas1,089,9761.27×
Florida833,1241.24×
New York618,7691.11×
Illinois361,6131.09×
Georgia340,1371.11×
Ohio330,2981.08×
Pennsylvania319,8020.95×
North Carolina305,3381.02×
Michigan279,4411.07×
New Jersey277,7161.1×
Washington259,9291.3×
Virginia243,1141×
Tennessee215,1621.08×
Arizona214,1411.05×
Indiana175,8070.97×
Massachusetts175,3320.89×
Maryland167,2030.98×
South Carolina161,7721.08×
Missouri155,5850.97×
Colorado145,1540.92×
Louisiana141,3381.1×
Alabama136,1680.98×
Minnesota134,1030.94×
Wisconsin130,6380.87×
Oregon124,3781.09×
Kentucky120,2880.96×
Utah111,2721.25×
Oklahoma110,0250.99×
Nevada97,9901.02×
Connecticut95,3250.95×
Mississippi88,8871.08×
Arkansas85,6741.04×
Kansas78,6881×
Iowa78,1540.95×
New Mexico49,5050.99×
Idaho48,6760.97×
Hawaii44,3771.04×
West Virginia43,4160.94×
Nebraska42,0000.84×
New Hampshire33,1600.84×
Maine30,8700.86×
Washington, District of Columbia28,6930.96×
Rhode Island27,8430.88×
Delaware22,3630.81×
Montana22,2620.81×
North Dakota19,2000.94×
South Dakota18,7800.82×
Alaska18,6620.88×
Vermont14,6340.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Customs audience
BrandAffinityCategory
Governor of Michigan16.76×Politics & Society
Goop11.83×Internet & Social Media
Vocal harmony8.72×Music & Radio
Wok11.36×Food & Beverages
Israel3.32×Travel & Leisure
headspace14.46×Health
Google Home9.73×Technology & Electronics
Cherish (group)16.2×Music & Radio
Hibachi11.42×Food & Beverages
Hipster13.93×Politics & Society
Grinch5.72×Movies & TV
Fairy godmother10.31×Literature
Grace Slick10.97×Music & Radio
Historic site5.32×Arts & Culture
Urban Outfitters2.16×Shopping
TV Fanatic11.45×Movies & TV
Kikar HaShabbat17.45×News
El Paso County, Colorado13.38×Travel & Leisure
No Escape (1994 film)11.34×Movies & TV
Kendra Scott2.67×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Customs audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Quality AwarenessPREMIUM1.28
Need for SecurityCONSERVATISM1.27
DIY MentalityTHRILL1.26
Convenience OrientationPREMIUM1.23
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Customs
CountryShare
United States19.0%
Brazil5.6%
United Kingdom4.8%

See Customs audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Customs have in United States?

Customs has an estimated audience of 9,964,201 people in United States, concentrated in California and Texas.

What is the gender split and age of Customs fans?

49.0% of Customs fans are female, 51.0% are male, with an average age of 43.2 years.

Which brands do Customs fans like most?

Customs fans show strongest brand affinity for Governor of Michigan (16.76×), Goop (11.83×), and Vocal harmony (8.72×) over the country average.

Where do Customs fans live in United States?

Customs fans in United States are most concentrated in California (reach 1,390,858), Texas (reach 1,089,976), and Florida (reach 833,124). These three regions account for the largest share of the active audience.

What other brands do Customs fans also like?

Beyond Customs itself, the audience over-indexes on Goop (11.83×), Vocal harmony (8.72×), Wok (11.36×), and Israel (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Customs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.