Rascasse Audience Intelligence

Customs Audience in United States

A data profile of the people who buy, follow and care about Customs in United States — modelled from more than twelve digital signal sources. Customs has an estimated audience of 9,964,201 people in United States.

#2290among Topic in United States#318in Travel & Leisure

The average Customs fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-governmental organization, Logistics, Real property, with strongest over-indexing on Non-governmental organization (17.23× the country average).

Demographically, the Customs audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Customs fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Non-governmental organization.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customs profile in United States.

Audience size
10M
in United States
Gender
49.0%♀
51.0% male
Age
43.2
average years
Country rank
#3587
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customs fans

49.0% are female, 51.0% are male, average age 43.2.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Customs audience in United States
MetricValue
Female49.0%
Male51.0%
Average age43.2
Estimated audience size9,964,201
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Customs audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4925%
50+28%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Customs audience comes from United States.

Worldwide audience distribution share by country for Customs
CountryShare
United States19.0%
Brazil5.6%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customs audience in United States is strongest.

Fig. 05

Top regions by affinity

Customs fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.33×
02Utah~100K1.24×
03California~1.5M1.20×
04Texas~1M1.19×
05Florida~800K1.14×
06Washington~200K1.14×
07Mississippi~90K1.13×
08South Carolina~200K1.08×
09New York~600K1.06×
10Georgia~300K1.06×
11Arkansas~90K1.06×
12Illinois~300K1.05×
13Ohio~300K1.05×
14Tennessee~200K1.04×
15Kentucky~100K1.03×
16Oregon~100K1.03×
17North Dakota~20K1.03×
18North Carolina~300K1.02×
19New Jersey~300K1.02×
20Arizona~200K1.02×
21New Mexico~50K1.02×
22Hawaii~40K1.02×
23Michigan~300K1.00×
24Oklahoma~100K1.00×
25Alabama~100K0.99×
26Kansas~80K0.99×
27Alaska~20K0.99×
28Indiana~200K0.98×
29Idaho~50K0.98×
30Maryland~200K0.97×
31Missouri~200K0.97×
32Nevada~90K0.97×
33Pennsylvania~300K0.96×
34Virginia~200K0.96×
35West Virginia~40K0.96×
36Minnesota~100K0.95×
37Iowa~80K0.95×
38Connecticut~90K0.94×
39Maine~30K0.94×
40South Dakota~20K0.94×
41Wisconsin~100K0.93×
42Rhode Island~30K0.92×
43Montana~30K0.91×
44Nebraska~40K0.89×
45Washington, District of Columbia~30K0.88×
46Massachusetts~200K0.87×
47Colorado~100K0.87×
48Delaware~20K0.87×
49New Hampshire~30K0.86×
50Vermont~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Customs, United States
0.86×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customs audience
#·InterestCategoryAffinity×
01Non-governmental organizationPolitics & Society17.23×
02Car clubCars & Mobility5.16×
03Web serverTechnology & Electronics3.27×
04Custom motorcycleCars & Mobility2.95×
05LogisticsBusiness & Career2.90×
06Motorcycle accessoriesCars & Mobility2.69×
07Rail transportTravel & Leisure2.68×
08Discount TireShopping2.66×
09Racing gamesGames2.53×
10Air pollutionHealth2.45×
11Real propertyHome & Garden2.43×
12southwest airlinesTravel & Leisure2.15×
13Solar energyHome & Garden2.11×
14ExpediaTravel & Leisure1.96×
15Hardware storeHome & Garden1.86×
16United Parcel ServiceBusiness & Career1.84×
17CabinetryHome & Garden1.83×
18AuctionShopping1.68×
19TicketmasterTravel & Leisure1.63×
20Subscription business modelShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Customs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Convenience OrientationPREMIUM1.39×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Customs audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
SustainabilityBALANCE0.78×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Customs have in United States?

Customs has an estimated audience of 9,964,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Customs fans?

49.0% of Customs fans are female, 51.0% are male, with an average age of 43.2 years.

03

Which brands do Customs fans like most?

Customs fans show strongest brand affinity for Non-governmental organization (17.23×), Logistics (2.9×), and Real property (2.43×) over the country average.

04

Where do Customs fans live in United States?

Customs fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Customs fans also like?

Beyond Customs itself, the audience over-indexes on Logistics (2.9×), Real property (2.43×), Discount Tire (2.66×), and Rail transport (2.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Customs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Customs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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