Customs Audience in Germany
Customs has an estimated audience of 606,416 people in Germany. 34.2% are female, 65.8% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Country rap, Vuelta a España, Hygiene, Tagesschau.
The average Customs fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Country rap, Vuelta a España, with strongest over-indexing on Satire (7.4× the country average). Demographically, the Customs audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Band
Demographics of Customs fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 40.9 |
| Estimated audience size | 606,416 |
Audience persona
The typical Customs fan in Germany is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 139,992 | 1.06× |
| Bayern | 101,143 | 1.04× |
| Baden-Württemberg | 90,205 | 1.09× |
| Niedersachsen | 61,272 | 1.04× |
| Hessen | 55,582 | 1.2× |
| Rheinland-Pfalz | 31,569 | 1.04× |
| Sachsen | 31,280 | 1.05× |
| Berlin | 27,209 | 1× |
| Schleswig-Holstein | 21,610 | 0.99× |
| Brandenburg | 16,761 | 0.89× |
| Hamburg | 15,002 | 1.09× |
| Thüringen | 14,694 | 0.95× |
| Sachsen-Anhalt | 13,587 | 0.86× |
| Mecklenburg-Vorpommern | 10,134 | 0.88× |
| Saarland | 6,172 | 0.83× |
| Bremen | 5,433 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.4× | Literature |
| Country rap | 8.77× | Music & Radio |
| Vuelta a España | 13.02× | Sports |
| Hygiene | 3.55× | Beauty & Wellness |
| Tagesschau | 2.07× | Movies & TV |
| Headphones | 5.58× | Technology & Electronics |
| German television comedy | 5.81× | Movies & TV |
| Aluminium | 4.74× | Home & Garden |
| Solar energy | 2.92× | Home & Garden |
| Zach Galifianakis | 17.56× | Movies & TV |
| AutoScout24 | 2.08× | Cars & Mobility |
| Family | 1.65× | Kids & Family |
| Transfermarkt | 2.23× | Sports |
| Customer relationship management | 3.97× | Business & Career |
| Bleacher Report | 13.89× | Sports |
| ImmoScout24 | 1.88× | Home & Garden |
| Food processing | 4.96× | Food & Beverages |
| Used car | 2.26× | Cars & Mobility |
| Aral AG | 1.81× | Cars & Mobility |
| Allgäu | 4.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.64 |
| Need for Security | CONSERVATISM | 1.45 |
| Spirituality | BALANCE | 1.39 |
| Patriotism | CONSERVATISM | 1.39 |
| Travelling | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 5.6% |
| United Kingdom | 4.8% |
See Customs audiences in other countries
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Frequently asked questions
How many fans does Customs have in Germany?
Customs has an estimated audience of 606,416 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Customs fans?
34.2% of Customs fans are female, 65.8% are male, with an average age of 40.9 years.
Which brands do Customs fans like most?
Customs fans show strongest brand affinity for Satire (7.4×), Country rap (8.77×), and Vuelta a España (13.02×) over the country average.
Where do Customs fans live in Germany?
Customs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,992), Bayern (reach 101,143), and Baden-Württemberg (reach 90,205). These three regions account for the largest share of the active audience.
What other brands do Customs fans also like?
Beyond Customs itself, the audience over-indexes on Country rap (8.77×), Vuelta a España (13.02×), Hygiene (3.55×), and Tagesschau (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Customs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.