Rascasse Audience Intelligence

Customs Audience in Germany

A data profile of the people who buy, follow and care about Customs in Germany — modelled from more than twelve digital signal sources. Customs has an estimated audience of 606,416 people in Germany.

#4206among Topic in Germany#781in Travel & Leisure

The average Customs fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vuelta a España, Zach Galifianakis, Sandra Bullock, with strongest over-indexing on Vuelta a España (12.51× the country average).

Demographically, the Customs audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Customs fan in Germany is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Vuelta a España.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customs profile in Germany.

Audience size
606K
in Germany
Gender
34.2%♀
65.8% male
Age
40.9
average years
Country rank
#10012
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customs fans

34.2% are female, 65.8% are male, average age 40.9.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Customs audience in Germany
MetricValue
Female34.2%
Male65.8%
Average age40.9
Estimated audience size606,416
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Customs audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Customs audience comes from Germany.

Worldwide audience distribution share by country for Customs
CountryShare
United States19.0%
Brazil5.6%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Customs fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.07×
02Hessen~50K1.07×
03Rheinland-Pfalz~30K1.06×
04Sachsen~30K1.05×
05Thüringen~20K1.05×
06Schleswig-Holstein~20K1.04×
07Nordrhein-Westfalen~100K1.03×
08Niedersachsen~60K1.02×
09Hamburg~10K1.02×
10Bremen~5K1.02×
11Baden-Württemberg~80K1.01×
12Brandenburg~20K0.95×
13Mecklenburg-Vorpommern~10K0.95×
14Berlin~30K0.93×
15Saarland~7K0.91×
16Sachsen-Anhalt~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Customs, Germany
0.90×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customs audience
#·InterestCategoryAffinity×
01Zach GalifianakisMovies & TV28.86×
02Peter SaganSports20.00×
03Vuelta a EspañaSports12.51×
04Sarah PaulsonMovies & TV10.19×
05Sandra BullockMovies & TV8.07×
06Jeremy Allen WhiteMovies & TV6.63×
07Ryan GoslingMovies & TV6.58×
08Austrian AirlinesTravel & Leisure6.17×
09Food processingFood & Beverages5.60×
10Non-alcoholic beverageFood & Beverages5.16×
11Central heatingHome & Garden4.94×
12Motor oilCars & Mobility4.22×
13Solar energyHome & Garden3.48×
14RefrigeratorHome & Garden2.73×
15Public transportCars & Mobility2.71×
16VacationsTravel & Leisure2.04×
17Used carCars & Mobility1.90×
18PostbankBusiness & Career1.85×
19AutoScout24Cars & Mobility1.82×
20NatureHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Customs audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
PatriotismCONSERVATISM1.61×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Customs audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
CreativityOPEN0.71×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Customs have in Germany?

Customs has an estimated audience of 606,416 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Customs fans?

34.2% of Customs fans are female, 65.8% are male, with an average age of 40.9 years.

03

Which brands do Customs fans like most?

Customs fans show strongest brand affinity for Vuelta a España (12.51×), Zach Galifianakis (28.86×), and Sandra Bullock (8.07×) over the country average.

04

Where do Customs fans live in Germany?

Customs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Customs fans also like?

Beyond Customs itself, the audience over-indexes on Zach Galifianakis (28.86×), Sandra Bullock (8.07×), Solar energy (3.48×), and Ryan Gosling (6.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Customs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Customs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →