Rascasse Audience Intelligence

Mobile phones and driving safety Audience in United States

A data profile of the people who buy, follow and care about Mobile phones and driving safety in United States — modelled from more than twelve digital signal sources. Mobile phones and driving safety has an estimated audience of 388,891 people in United States.

#12412among Topic in United States#2340in Politics & Society

The average Mobile phones and driving safety fan in United States is 48.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, USB Type-C, Waterworld, with strongest over-indexing on Google Maps (10.4× the country average).

Demographically, the Mobile phones and driving safety audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.

The typical Mobile phones and driving safety fan in United States is more female, around 48.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile phones and driving safety profile in United States.

Audience size
389K
in United States
Gender
56.6%♀
43.4% male
Age
48.2
average years
Country rank
#42223
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile phones and driving safety fans

56.6% are female, 43.4% are male, average age 48.2.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Mobile phones and driving safety audience in United States
MetricValue
Female56.6%
Male43.4%
Average age48.2
Estimated audience size388,891
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Mobile phones and driving safety audience in United States
Age bracketShare%
16-196%
20-2911%
30-3917%
40-4920%
50+47%
Fig. 04

Worldwide distribution

53.2%

of the worldwide Mobile phones and driving safety audience comes from United States.

Worldwide audience distribution share by country for Mobile phones and driving safety
CountryShare
United States53.2%
United Kingdom6.1%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile phones and driving safety audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile phones and driving safety fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~8K1.10×
02North Carolina~10K1.05×
03Pennsylvania~10K1.04×
04Florida~30K0.97×
05New York~20K0.97×
06Texas~30K0.95×
07California~40K0.93×
Fig. 06

Affinity by region

Affinity by region — Mobile phones and driving safety, United States
0.93×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile phones and driving safety audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile phones and driving safety audience
#·InterestCategoryAffinity×
01Condor FlugdienstTravel & Leisure86.65×
02USB Type-CTechnology & Electronics38.88×
03WaterworldMovies & TV20.00×
04Felicity JonesMovies & TV20.00×
05Alan TuringPolitics & Society20.00×
06Last.fmMusic & Radio20.00×
07Google MapsInternet & Social Media10.40×
08High-end audioTechnology & Electronics7.03×
09Olivia MunnMovies & TV6.66×
10MonstersMovies & TV5.53×
11BluetoothTechnology & Electronics4.46×
12DuckDuckGoInternet & Social Media3.82×
13Extreme sportSports3.80×
14Google DriveTechnology & Electronics3.41×
15Solar energyHome & Garden2.98×
16Discount TireShopping2.66×
17Vehicle insuranceCars & Mobility2.48×
18Pizza HutFood & Beverages1.91×
19SubwayFood & Beverages1.82×
20MSNNews1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile phones and driving safety audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile phones and driving safety audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.75×
Need for SecurityCONSERVATISM1.70×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile phones and driving safety audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
CreativityOPEN0.74×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile phones and driving safety have in United States?

Mobile phones and driving safety has an estimated audience of 388,891 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mobile phones and driving safety fans?

56.6% of Mobile phones and driving safety fans are female, 43.4% are male, with an average age of 48.2 years.

03

Which brands do Mobile phones and driving safety fans like most?

Mobile phones and driving safety fans show strongest brand affinity for Google Maps (10.4×), USB Type-C (38.88×), and Waterworld (20×) over the country average.

04

Where do Mobile phones and driving safety fans live in United States?

Mobile phones and driving safety fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile phones and driving safety fans also like?

Beyond Mobile phones and driving safety itself, the audience over-indexes on USB Type-C (38.88×), Waterworld (20×), Google Drive (3.41×), and Felicity Jones (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Mobile phones and driving safety audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile phones and driving safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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