Lightning (connector) Audience in United States

Lightning (connector) logo

Lightning (connector) has an estimated audience of 300,723 people in United States. 40.6% are female, 59.4% are male, average age 37.9. Top regions: Florida, California, Texas. Top brand affinities: Apple Store, Google Maps, Indeed.com, Autism Awareness, Capital One.

The average Lightning (connector) fan in United States is 37.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Apple Store, Google Maps, Indeed.com, with strongest over-indexing on Apple Store (22.8× the country average). Demographically, the Lightning (connector) audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Lightning (connector) fans

Demographic split for Lightning (connector) audience in United States
MetricValue
Female40.6%
Male59.4%
Average age37.9
Estimated audience size300,723

Audience persona

The typical Lightning (connector) fan in United States is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Apple Store.

Top regions in United States

Top regions ranked by reach for Lightning (connector) in United States
RegionReachAffinity
Florida62,0843.05×
California29,0250.88×
Texas25,4630.98×
New York15,5730.93×
Georgia9,7011.05×
Pennsylvania9,2870.92×
Illinois8,9320.89×
North Carolina8,9220.99×
Ohio8,2210.89×
Virginia7,5971.04×
Michigan7,2830.93×
Arizona7,1401.16×
New Jersey6,8250.89×
Washington6,6881.11×
Tennessee5,9290.98×
Massachusetts5,7150.96×
Colorado5,4201.14×
Indiana5,2390.95×
Missouri4,9151.01×
Alabama4,6401.1×
Maryland4,6170.89×
Wisconsin4,2080.93×
Minnesota4,1230.96×
Oklahoma4,0481.21×
South Carolina4,0200.89×
Oregon3,6891.07×
Louisiana3,5400.91×
Kentucky3,4750.92×
Utah3,2181.19×
Connecticut2,6360.87×
Nevada2,5090.86×
Kansas2,4541.04×
Arkansas2,3820.96×
Iowa2,3220.94×
Mississippi2,0370.82×
New Mexico1,5811.05×
Idaho1,5171.01×
Nebraska1,3480.89×
West Virginia1,2510.89×
New Hampshire1,0970.93×
Hawaii1,0520.81×
Maine1,0250.95×
Montana8210.98×
Rhode Island8060.84×
Washington, District of Columbia7560.84×
Delaware6400.77×
North Dakota6321.02×
South Dakota6110.88×
Alaska5860.91×
Vermont4850.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lightning (connector) audience
BrandAffinityCategory
Apple Store22.8×Shopping
Google Maps9.98×Internet & Social Media
Indeed.com9.17×Business & Career
Autism Awareness19.03×Health
Capital One7.82×Business & Career
Inductive charging37.98×Home & Garden
Diabetes mellitus awareness12.48×Health
USB Type-C51.39×Technology & Electronics
Enterprise Rent-A-Car9.25×Cars & Mobility
ICloud13.99×Technology & Electronics
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google News6.99×News
Jeff Bezos13.12×Business & Career
Teletubbies25.77×Kids & Family
DuckDuckGo10.17×Internet & Social Media
Income tax13.19×Business & Career
Planet Fitness4.09×Sports
DeviantArt7.17×Internet & Social Media
DocuSign10.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lightning (connector) audience
TraitClusterScore
Early Adopter MentalityPOWER2.04
Price SensitivityPREMIUM1.71
Luxury OrientationPREMIUM1.44
Need for SecurityCONSERVATISM1.33
Convenience OrientationPREMIUM1.27
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Lightning (connector)
CountryShare
Cambodia19.0%
United States12.7%
Japan11.2%

See Lightning (connector) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Lightning (connector) have in United States?

Lightning (connector) has an estimated audience of 300,723 people in United States, concentrated in Florida and California.

What is the gender split and age of Lightning (connector) fans?

40.6% of Lightning (connector) fans are female, 59.4% are male, with an average age of 37.9 years.

Which brands do Lightning (connector) fans like most?

Lightning (connector) fans show strongest brand affinity for Apple Store (22.8×), Google Maps (9.98×), and Indeed.com (9.17×) over the country average.

Where do Lightning (connector) fans live in United States?

Lightning (connector) fans in United States are most concentrated in Florida (reach 62,084), California (reach 29,025), and Texas (reach 25,463). These three regions account for the largest share of the active audience.

What other brands do Lightning (connector) fans also like?

Beyond Lightning (connector) itself, the audience over-indexes on Google Maps (9.98×), Indeed.com (9.17×), Autism Awareness (19.03×), and Capital One (7.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lightning (connector). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.