Rascasse Audience Intelligence

Lightning (connector) Audience in United States

A data profile of the people who buy, follow and care about Lightning (connector) in United States — modelled from more than twelve digital signal sources. Lightning (connector) has an estimated audience of 300,723 people in United States.

#13470among Topic in United States#1223in Technology & Electronics

The average Lightning (connector) fan in United States is 37.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include USB Type-C, Inductive charging, Smartwatch, with strongest over-indexing on USB Type-C (51.25× the country average).

Demographically, the Lightning (connector) audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lightning (connector) fan in United States is more male, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for USB Type-C.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lightning (connector) profile in United States.

Audience size
301K
in United States
Gender
40.6%♀
59.4% male
Age
37.9
average years
Country rank
#48336
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lightning (connector) fans

40.6% are female, 59.4% are male, average age 37.9.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Lightning (connector) audience in United States
MetricValue
Female40.6%
Male59.4%
Average age37.9
Estimated audience size300,723
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Lightning (connector) audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Lightning (connector) audience comes from United States.

Worldwide audience distribution share by country for Lightning (connector)
CountryShare
Cambodia18.9%
United States12.6%
Japan11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lightning (connector) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lightning (connector) fans by region: top regions in United States
#RegionReachAffinity×
01Florida~60K2.85×
02Utah~3K1.22×
03Arizona~7K1.16×
04Oklahoma~4K1.16×
05Colorado~5K1.11×
06Alabama~5K1.10×
07New Mexico~2K1.09×
08Kansas~3K1.08×
09North Dakota<1K1.06×
10Washington~6K1.05×
11Oregon~4K1.05×
12Montana<1K1.05×
13Alaska<1K1.02×
14Georgia~9K1.01×
15Missouri~5K1.01×
16Virginia~7K1.00×
17Idaho~2K1.00×
18Texas~30K0.98×
19Arkansas~2K0.98×
20Maine~1K0.98×
21Vermont<1K0.98×
22North Carolina~9K0.97×
23Indiana~5K0.97×
24Minnesota~4K0.96×
25New Hampshire~1K0.96×
26Tennessee~6K0.95×
27Massachusetts~6K0.95×
28Iowa~2K0.95×
29Wisconsin~4K0.94×
30West Virginia~1K0.94×
31Michigan~7K0.93×
32Louisiana~4K0.93×
33Kentucky~4K0.93×
34Pennsylvania~9K0.92×
35Illinois~9K0.91×
36Ohio~8K0.90×
37New Jersey~7K0.90×
38Rhode Island<1K0.90×
39South Dakota<1K0.90×
40California~30K0.89×
41Nebraska~1K0.88×
42Nevada~3K0.87×
43Maryland~4K0.86×
44Hawaii~1K0.86×
45New York~10K0.85×
46South Carolina~4K0.85×
47Connecticut~3K0.85×
48Mississippi~2K0.85×
49Delaware<1K0.83×
50Washington, District of Columbia<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Lightning (connector), United States
0.82×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lightning (connector) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lightning (connector) audience
#·InterestCategoryAffinity×
01USB Type-CTechnology & Electronics51.25×
02Inductive chargingHome & Garden24.23×
03File sharingInternet & Social Media20.00×
04AsurionBusiness & Career14.26×
05Matthew GoodeMovies & TV13.64×
06Paperless PostShopping12.72×
07GroupMeInternet & Social Media11.81×
08Wearable technologyTechnology & Electronics8.51×
09Javier BardemMovies & TV8.16×
10SmartwatchTechnology & Electronics7.05×
11Home automationTechnology & Electronics5.56×
12Sustainable energyHome & Garden4.85×
13Renewable energyBusiness & Career3.51×
14FedExBusiness & Career3.45×
15Solar energyHome & Garden3.40×
16Vehicle insuranceCars & Mobility2.97×
17Mobile gameGames2.55×
18T-MobileTechnology & Electronics2.47×
19Mortgage loansBusiness & Career2.31×
20Planet FitnessSports2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lightning (connector) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lightning (connector) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.18×
Price SensitivityPREMIUM1.85×
Early Adopter MentalityPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lightning (connector) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
MindfulnessBALANCE0.77×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lightning (connector) have in United States?

Lightning (connector) has an estimated audience of 300,723 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Lightning (connector) fans?

40.6% of Lightning (connector) fans are female, 59.4% are male, with an average age of 37.9 years.

03

Which brands do Lightning (connector) fans like most?

Lightning (connector) fans show strongest brand affinity for USB Type-C (51.25×), Inductive charging (24.23×), and Smartwatch (7.05×) over the country average.

04

Where do Lightning (connector) fans live in United States?

Lightning (connector) fans in United States are most concentrated in Florida (reach ~60K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lightning (connector) fans also like?

Beyond Lightning (connector) itself, the audience over-indexes on Inductive charging (24.23×), Smartwatch (7.05×), Wearable technology (8.51×), and Home automation (5.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Lightning (connector) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lightning (connector). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →