Rascasse Audience Intelligence

Prom Audience in United States

A data profile of the people who buy, follow and care about Prom in United States — modelled from more than twelve digital signal sources. Prom has an estimated audience of 9,894,169 people in United States.

#2300among Topic in United States#43in Arts & Culture

The average Prom fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Monica Bellucci, Bass guitar, with strongest over-indexing on Planet Fitness (2.39× the country average).

Demographically, the Prom audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prom fan in United States is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Planet Fitness.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prom profile in United States.

Audience size
9.9M
in United States
Gender
76.7%♀
23.3% male
Age
35.2
average years
Country rank
#3616
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prom fans

76.7% are female, 23.3% are male, average age 35.2.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Prom audience in United States
MetricValue
Female76.7%
Male23.3%
Average age35.2
Estimated audience size9,894,169
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Prom audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3917%
40-4917%
50+14%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Prom audience comes from United States.

Worldwide audience distribution share by country for Prom
CountryShare
United States28.3%
Brazil21.6%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prom audience in United States is strongest.

Fig. 05

Top regions by affinity

Prom fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.43×
02South Dakota~30K1.33×
03Georgia~400K1.32×
04Louisiana~200K1.24×
05Alabama~200K1.22×
06Maryland~200K1.20×
07Illinois~400K1.14×
08New Jersey~300K1.13×
09New York~600K1.12×
10Texas~900K1.10×
11West Virginia~50K1.10×
12California~1M1.09×
13Pennsylvania~400K1.09×
14Arkansas~90K1.09×
15Tennessee~200K1.08×
16South Carolina~200K1.08×
17North Dakota~20K1.08×
18North Carolina~300K1.06×
19Kentucky~100K1.05×
20Oklahoma~100K1.05×
21Ohio~300K1.04×
22Michigan~300K1.03×
23Missouri~200K1.03×
24Minnesota~100K1.03×
25Delaware~30K1.03×
26Iowa~80K1.01×
27Indiana~200K1.00×
28Virginia~200K0.99×
29Washington, District of Columbia~30K0.99×
30Florida~700K0.98×
31Kansas~80K0.97×
32New Mexico~50K0.97×
33Connecticut~90K0.95×
34Hawaii~40K0.95×
35Massachusetts~200K0.92×
36Wisconsin~100K0.92×
37Nebraska~50K0.92×
38Nevada~90K0.91×
39Washington~200K0.90×
40Arizona~200K0.89×
41Alaska~20K0.87×
42Rhode Island~30K0.84×
43Oregon~90K0.83×
44Maine~30K0.83×
45Utah~70K0.81×
46Vermont~10K0.81×
47Colorado~100K0.79×
48Idaho~40K0.79×
49New Hampshire~30K0.78×
50Montana~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Prom, United States
0.76×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prom audience
#·InterestCategoryAffinity×
01Monica BellucciMovies & TV9.07×
02Formal wearFashion & Accessoires4.62×
03Anne HathawayMovies & TV3.93×
04Bath and BodyworksShopping3.13×
05Bass guitarMusic & Radio2.85×
06KeratinBeauty & Wellness2.75×
07Planet FitnessSports2.39×
08CarpentryHome & Garden2.37×
09FedExBusiness & Career2.25×
10InnovationBusiness & Career2.17×
11Discount storesShopping1.99×
12IKEAHome & Garden1.98×
13GeneticsKids & Family1.89×
14Nordstrom rackFashion & Accessoires1.87×
15Mortgage loansBusiness & Career1.78×
16Taylor SwiftMusic & Radio1.76×
17Musical instrumentMusic & Radio1.68×
18AirbnbTravel & Leisure1.57×
19PinterestInternet & Social Media1.52×
20Hobby LobbyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prom audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.96×
IndulgenceJOY1.73×
Family OrientationCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prom audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
Risk AppetiteTHRILL0.92×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prom have in United States?

Prom has an estimated audience of 9,894,169 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Prom fans?

76.7% of Prom fans are female, 23.3% are male, with an average age of 35.2 years.

03

Which brands do Prom fans like most?

Prom fans show strongest brand affinity for Planet Fitness (2.39×), Monica Bellucci (9.07×), and Bass guitar (2.85×) over the country average.

04

Where do Prom fans live in United States?

Prom fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Prom fans also like?

Beyond Prom itself, the audience over-indexes on Monica Bellucci (9.07×), Bass guitar (2.85×), Anne Hathaway (3.93×), and Formal wear (4.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Prom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →