Prom Audience in United States

Prom has an estimated audience of 9,894,169 people in United States. 76.7% are female, 23.3% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Wedding dress, Planet Fitness, Clarinet, Funko, Women's clothing.

The average Prom fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wedding dress, Planet Fitness, Clarinet, with strongest over-indexing on Wedding dress (3.68× the country average). Demographically, the Prom audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Prom fans

Demographic split for Prom audience in United States
MetricValue
Female76.7%
Male23.3%
Average age35.2
Estimated audience size9,894,169

Audience persona

The typical Prom fan in United States is more female, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Wedding dress.

Top regions in United States

Top regions ranked by reach for Prom in United States
RegionReachAffinity
California1,235,3171.14×
Texas971,0811.14×
Florida704,7571.05×
New York648,1761.17×
Georgia428,0301.4×
Illinois384,3231.17×
Pennsylvania346,9121.04×
Ohio328,2281.08×
North Carolina325,0131.09×
New Jersey284,7021.13×
Michigan266,2721.03×
Virginia241,3691×
Tennessee232,7891.17×
Maryland201,5021.18×
Arizona189,3510.94×
Washington188,3270.95×
Massachusetts181,8100.93×
Indiana179,1730.99×
South Carolina173,6441.17×
Alabama169,7721.23×
Missouri163,0931.02×
Louisiana152,7101.2×
Minnesota145,0301.02×
Wisconsin133,7740.9×
Kentucky131,9281.06×
Colorado128,2920.82×
Oklahoma118,4391.08×
Mississippi113,2191.39×
Oregon96,9230.85×
Connecticut92,9700.94×
Nevada87,1540.91×
Arkansas86,8971.07×
Iowa80,4720.99×
Kansas75,4670.97×
Utah71,6340.81×
West Virginia49,4891.07×
New Mexico47,6310.96×
Nebraska45,4020.92×
Hawaii38,9820.92×
Idaho38,6550.78×
Washington, District of Columbia30,8571.04×
South Dakota29,1181.27×
New Hampshire28,4650.73×
Maine27,9760.79×
Rhode Island25,2940.8×
Delaware24,6910.9×
North Dakota19,8460.98×
Montana19,2670.7×
Alaska14,9110.7×
Vermont12,6880.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prom audience
BrandAffinityCategory
Wedding dress3.68×Fashion & Accessoires
Planet Fitness2.02×Sports
Clarinet4.72×Music & Radio
Funko5.29×Kids & Family
Women's clothing1.73×Fashion & Accessoires
Bass guitar2.42×Music & Radio
Metaphysics2.68×Business & Career
Fly fishing3.24×Sports
Hobby Lobby1.81×Home & Garden
Industrial engineering5.71×Business & Career
Hiking trails4.33×Sports
Saxophone4.36×Music & Radio
Do it yourself (DIY)1.51×Home & Garden
Golf Channel2.63×Sports
Miniature Schnauzer3.96×Pets & Animals
Boho-chic2.92×Fashion & Accessoires
Labrador4.2×Pets & Animals
Designer clothing2.94×Fashion & Accessoires
Formal wear4.03×Fashion & Accessoires
IKEA1.77×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prom audience
TraitClusterScore
Design AffinityPREMIUM1.77
Price SensitivityPREMIUM1.58
Luxury OrientationPREMIUM1.5
SustainabilityBALANCE1.33
Family OrientationCONSERVATISM1.31
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Prom
CountryShare
United States28.3%
Brazil21.6%
United Kingdom5.3%

See Prom audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Prom have in United States?

Prom has an estimated audience of 9,894,169 people in United States, concentrated in California and Texas.

What is the gender split and age of Prom fans?

76.7% of Prom fans are female, 23.3% are male, with an average age of 35.2 years.

Which brands do Prom fans like most?

Prom fans show strongest brand affinity for Wedding dress (3.68×), Planet Fitness (2.02×), and Clarinet (4.72×) over the country average.

Where do Prom fans live in United States?

Prom fans in United States are most concentrated in California (reach 1,235,317), Texas (reach 971,081), and Florida (reach 704,757). These three regions account for the largest share of the active audience.

What other brands do Prom fans also like?

Beyond Prom itself, the audience over-indexes on Planet Fitness (2.02×), Clarinet (4.72×), Funko (5.29×), and Women's clothing (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.