Berlin S-Bahn Audience in Germany
Berlin S-Bahn has an estimated audience of 1,152,682 people in Germany. 46.1% are female, 53.9% are male, average age 38.1. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Cocktail, Home Office, Progressive rock, VfL Wolfsburg, Urban Outfitters.
The average Berlin S-Bahn fan in Germany is 38.1 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Cocktail, Home Office, Progressive rock, with strongest over-indexing on Cocktail (1.75× the country average). Demographically, the Berlin S-Bahn audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Berlin S-Bahn fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 38.1 |
| Estimated audience size | 1,152,682 |
Audience persona
The typical Berlin S-Bahn fan in Germany is balanced, around 38.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 427,705 | 8.3× |
| Brandenburg | 171,467 | 4.8× |
| Nordrhein-Westfalen | 34,103 | 0.14× |
| Bayern | 25,758 | 0.14× |
| Sachsen | 23,854 | 0.42× |
| Niedersachsen | 16,092 | 0.14× |
| Baden-Württemberg | 16,059 | 0.1× |
| Hessen | 15,845 | 0.18× |
| Sachsen-Anhalt | 12,044 | 0.4× |
| Mecklenburg-Vorpommern | 9,902 | 0.45× |
| Hamburg | 7,590 | 0.29× |
| Thüringen | 7,568 | 0.26× |
| Schleswig-Holstein | 5,562 | 0.13× |
| Rheinland-Pfalz | 4,738 | 0.08× |
| Bremen | 976 | 0.1× |
| Saarland | 930 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.75× | Food & Beverages |
| Home Office | 1.54× | Business & Career |
| Progressive rock | 1.93× | Music & Radio |
| VfL Wolfsburg | 1.93× | Sports |
| Urban Outfitters | 1.71× | Shopping |
| Time (magazine) | 1.59× | News |
| Indus Valley School of Art and Architecture | 24.73× | Business & Career |
| San Pellegrino | 3.51× | Food & Beverages |
| Ordinary People | 4.56× | Movies & TV |
| Peugeot 308 | 1.62× | Cars & Mobility |
| Schweinshaxe | 1.97× | Food & Beverages |
| Tomb Raider: The Last Revelation | 5.85× | Games |
| Joko Winterscheidt | 1.61× | Movies & TV |
| Information technology consulting | 1.51× | Technology & Electronics |
| Prozis | 1.63× | Shopping |
| Zamalek SC | 2.22× | Sports |
| Ayrton Senna | 1.81× | Sports |
| Islamism | 2.01× | Politics & Society |
| Gaelic football | 1.57× | Sports |
| FilGoal | 3.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.01 |
| Patriotism | CONSERVATISM | 1.71 |
| Community Orientation | OPEN | 1.69 |
| Career Orientation | POWER | 1.5 |
| Convenience Orientation | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.8% |
| United States | 0.6% |
| Italy | 0.6% |
See Berlin S-Bahn audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Berlin S-Bahn have in Germany?
Berlin S-Bahn has an estimated audience of 1,152,682 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Berlin S-Bahn fans?
46.1% of Berlin S-Bahn fans are female, 53.9% are male, with an average age of 38.1 years.
Which brands do Berlin S-Bahn fans like most?
Berlin S-Bahn fans show strongest brand affinity for Cocktail (1.75×), Home Office (1.54×), and Progressive rock (1.93×) over the country average.
Where do Berlin S-Bahn fans live in Germany?
Berlin S-Bahn fans in Germany are most concentrated in Berlin (reach 427,705), Brandenburg (reach 171,467), and Nordrhein-Westfalen (reach 34,103). These three regions account for the largest share of the active audience.
What other brands do Berlin S-Bahn fans also like?
Beyond Berlin S-Bahn itself, the audience over-indexes on Home Office (1.54×), Progressive rock (1.93×), VfL Wolfsburg (1.93×), and Urban Outfitters (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berlin S-Bahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.