Berliner Verkehrsbetriebe Audience in Germany
Berliner Verkehrsbetriebe has an estimated audience of 282,574 people in Germany. 44.9% are female, 55.1% are male, average age 41.8. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Berlin U-Bahn, Der Tagesspiegel, Berlin S-Bahn, B.Z. (newspaper), underworld.
The average Berliner Verkehrsbetriebe fan in Germany is 41.8 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Berlin U-Bahn, Der Tagesspiegel, Berlin S-Bahn, with strongest over-indexing on Berlin U-Bahn (75.26× the country average). Demographically, the Berliner Verkehrsbetriebe audience skews more male with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of Berliner Verkehrsbetriebe fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 41.8 |
| Estimated audience size | 282,574 |
Audience persona
The typical Berliner Verkehrsbetriebe fan in Germany is more male, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Berlin U-Bahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 119,691 | 9.47× |
| Brandenburg | 27,911 | 3.18× |
| Nordrhein-Westfalen | 11,006 | 0.18× |
| Bayern | 6,702 | 0.15× |
| Niedersachsen | 5,103 | 0.19× |
| Baden-Württemberg | 4,962 | 0.13× |
| Hessen | 4,605 | 0.21× |
| Sachsen-Anhalt | 3,620 | 0.49× |
| Sachsen | 3,356 | 0.24× |
| Mecklenburg-Vorpommern | 2,754 | 0.51× |
| Hamburg | 2,309 | 0.36× |
| Thüringen | 2,140 | 0.3× |
| Schleswig-Holstein | 1,852 | 0.18× |
| Rheinland-Pfalz | 1,709 | 0.12× |
| Bremen | 422 | 0.17× |
| Saarland | 362 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Berlin U-Bahn | 75.26× | Travel & Leisure |
| Der Tagesspiegel | 12.23× | News |
| Berlin S-Bahn | 23.73× | Travel & Leisure |
| B.Z. (newspaper) | 10.55× | News |
| underworld | 33.99× | Movies & TV |
| Berliner Zeitung | 12.56× | News |
| Tagesschau | 2.84× | Movies & TV |
| 1. FC Union Berlin | 8.08× | Sports |
| Bus | 5.72× | Cars & Mobility |
| The Castle (novel) | 19.42× | |
| Indira Gandhi | 37.91× | Politics & Society |
| Deutsche Bahn | 2.68× | Cars & Mobility |
| Berliner Morgenpost | 6.35× | News |
| Potsdam | 8.46× | Travel & Leisure |
| FRITZ!Box | 3.07× | Technology & Electronics |
| Frank Zander | 8.98× | Music & Radio |
| Online newspaper | 3.02× | News |
| Christian Ulmen | 3.93× | Movies & TV |
| Deutschlandticket | 2.66× | Cars & Mobility |
| Tram | 6.42× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.82 |
| Urban Lifestyle | OPEN | 1.78 |
| Patriotism | CONSERVATISM | 1.51 |
| Pet Ownership | JOY | 1.45 |
| Community Orientation | OPEN | 1.44 |
| Need for Security | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.8% |
| United States | 1.7% |
| China | 1.2% |
See Berliner Verkehrsbetriebe audiences in other countries
- Berliner Verkehrsbetriebe — United States
- Berliner Verkehrsbetriebe — United Kingdom
- Berliner Verkehrsbetriebe — France
- Berliner Verkehrsbetriebe — Italy
- Berliner Verkehrsbetriebe — Spain
- Berliner Verkehrsbetriebe — Brazil
- Berliner Verkehrsbetriebe — Japan
- Berliner Verkehrsbetriebe — South Korea
- Berliner Verkehrsbetriebe — India
More Public transport audiences in Germany
- Deutsche Bahn (16,279,502)
- FlixBus (6,781,919)
- Bremer Straßenbahn AG (583,301)
- Eurostar (565,664)
- BOGESTRA (560,143)
Frequently asked questions
How many fans does Berliner Verkehrsbetriebe have in Germany?
Berliner Verkehrsbetriebe has an estimated audience of 282,574 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Berliner Verkehrsbetriebe fans?
44.9% of Berliner Verkehrsbetriebe fans are female, 55.1% are male, with an average age of 41.8 years.
Which brands do Berliner Verkehrsbetriebe fans like most?
Berliner Verkehrsbetriebe fans show strongest brand affinity for Berlin U-Bahn (75.26×), Der Tagesspiegel (12.23×), and Berlin S-Bahn (23.73×) over the country average.
Where do Berliner Verkehrsbetriebe fans live in Germany?
Berliner Verkehrsbetriebe fans in Germany are most concentrated in Berlin (reach 119,691), Brandenburg (reach 27,911), and Nordrhein-Westfalen (reach 11,006). These three regions account for the largest share of the active audience.
What other brands do Berliner Verkehrsbetriebe fans also like?
Beyond Berliner Verkehrsbetriebe itself, the audience over-indexes on Der Tagesspiegel (12.23×), Berlin S-Bahn (23.73×), B.Z. (newspaper) (10.55×), and underworld (33.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berliner Verkehrsbetriebe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.