Rascasse Audience Intelligence

underworld Audience in Germany

A data profile of the people who buy, follow and care about underworld in Germany — modelled from more than twelve digital signal sources. underworld has an estimated audience of 291,846 people in Germany.

#1075among Movie / TV Show / Series in Germany#2961in Movies & TV

The average underworld fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Berliner Verkehrsbetriebe, Henry Cavill, Ryan Gosling, with strongest over-indexing on Berliner Verkehrsbetriebe (33.99× the country average).

Demographically, the underworld audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical underworld fan in Germany is more male, around 34.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Berliner Verkehrsbetriebe.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the underworld profile in Germany.

Audience size
292K
in Germany
Gender
41.7%♀
58.3% male
Age
34.7
average years
Country rank
#17690
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of underworld viewers

41.7% are female, 58.3% are male, average age 34.7.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for underworld audience in Germany
MetricValue
Female41.7%
Male58.3%
Average age34.7
Estimated audience size291,846
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the underworld audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3924%
40-4919%
50+7%
Fig. 04

Worldwide distribution

8.1%

of the worldwide underworld audience comes from Germany.

Worldwide audience distribution share by country for underworld
CountryShare
United States30.0%
Germany8.1%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the underworld audience in Germany is strongest.

Fig. 05

Top regions by affinity

underworld fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.29×
02Sachsen-Anhalt~10K1.25×
03Thüringen~9K1.13×
04Mecklenburg-Vorpommern~6K1.07×
05Sachsen~20K1.06×
06Brandenburg~10K1.06×
07Rheinland-Pfalz~20K1.01×
08Niedersachsen~30K0.99×
09Saarland~4K0.99×
10Nordrhein-Westfalen~60K0.97×
11Bremen~2K0.95×
12Hessen~20K0.94×
13Schleswig-Holstein~10K0.93×
14Bayern~40K0.92×
15Baden-Württemberg~40K0.88×
16Hamburg~6K0.84×
Fig. 06

Affinity by region

Affinity by region — underworld, Germany
0.84×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the underworld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for underworld audience
#·InterestCategoryAffinity×
01Berliner VerkehrsbetriebeCars & Mobility33.99×
02Edgar Allan PoeLiterature11.43×
03BandcampMusic & Radio8.20×
04Cate BlanchettMovies & TV7.09×
05Italo discoMusic & Radio6.81×
06Henry CavillMovies & TV6.00×
07Ryan GoslingMovies & TV6.00×
08Tom HardyMovies & TV5.45×
09British MuseumArts & Culture5.36×
10Sandra BullockMovies & TV4.21×
11Non-alcoholic beverageFood & Beverages4.20×
12Ready-to-wearFashion & Accessoires4.07×
13Tom CruiseMovies & TV3.79×
14ThomannShopping2.86×
15Public transportCars & Mobility2.37×
16Der TagesspiegelNews2.26×
17RedditInternet & Social Media1.99×
18Online newspaperNews1.89×
19Stranger ThingsMovies & TV1.80×
20Müller (company)Food & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the underworld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by underworld audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
SpiritualityBALANCE1.84×
IndividualismJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by underworld audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
Sports ActivityPOWER0.69×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does underworld have in Germany?

underworld has an estimated audience of 291,846 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of underworld viewers?

41.7% of underworld fans are female, 58.3% are male, with an average age of 34.7 years.

03

Which brands do underworld fans like most?

underworld fans show strongest brand affinity for Berliner Verkehrsbetriebe (33.99×), Henry Cavill (6×), and Ryan Gosling (6×) over the country average.

04

Where do underworld fans live in Germany?

underworld fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do underworld fans also like?

Beyond underworld itself, the audience over-indexes on Henry Cavill (6×), Ryan Gosling (6×), Italo disco (6.81×), and Cate Blanchett (7.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See underworld audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for underworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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