Rascasse Audience Intelligence

underworld Audience in United States

A data profile of the people who buy, follow and care about underworld in United States — modelled from more than twelve digital signal sources. underworld has an estimated audience of 1,076,190 people in United States.

#1719among Movie / TV Show / Series in United States#4041in Movies & TV

The average underworld fan in United States is 30.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Web server, Berlin Wall, Humanoid robot, with strongest over-indexing on Web server (9.85× the country average).

Demographically, the underworld audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical underworld fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the underworld profile in United States.

Audience size
1.1M
in United States
Gender
40.0%♀
60.0% male
Age
30.4
average years
Country rank
#22560
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of underworld viewers

40.0% are female, 60.0% are male, average age 30.4.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for underworld audience in United States
MetricValue
Female40.0%
Male60.0%
Average age30.4
Estimated audience size1,076,190
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the underworld audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3917%
40-4913%
50+5%
Fig. 04

Worldwide distribution

30.0%

of the worldwide underworld audience comes from United States.

Worldwide audience distribution share by country for underworld
CountryShare
United States30.0%
Germany8.1%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the underworld audience in United States is strongest.

Fig. 05

Top regions by affinity

underworld fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.44×
02Oklahoma~20K1.34×
03New Mexico~7K1.28×
04Arkansas~10K1.24×
05Texas~100K1.21×
06Arizona~30K1.21×
07Idaho~6K1.20×
08Missouri~20K1.18×
09Nevada~10K1.18×
10Utah~10K1.15×
11Wyoming~2K1.14×
12Alabama~20K1.12×
13Kentucky~10K1.12×
14Mississippi~10K1.12×
15Oregon~10K1.11×
16Kansas~9K1.11×
17West Virginia~5K1.09×
18Montana~3K1.09×
19Louisiana~10K1.08×
20Washington~20K1.07×
21Tennessee~20K1.06×
22Ohio~30K1.04×
23Indiana~20K1.03×
24Georgia~30K1.01×
25North Carolina~30K1.01×
26Colorado~20K1.01×
27Nebraska~5K0.99×
28South Dakota~2K0.99×
29Florida~70K0.98×
30Michigan~30K0.96×
31South Carolina~20K0.95×
32North Dakota~2K0.95×
33California~100K0.93×
34Illinois~30K0.93×
35Iowa~8K0.93×
36Wisconsin~10K0.91×
37Virginia~20K0.88×
38Hawaii~4K0.88×
39Pennsylvania~30K0.86×
40Minnesota~10K0.86×
41Connecticut~9K0.85×
42Maine~3K0.85×
43Maryland~20K0.82×
44New York~50K0.80×
45Delaware~2K0.80×
46Rhode Island~3K0.79×
47New Hampshire~3K0.78×
48New Jersey~20K0.70×
49Massachusetts~10K0.68×
50Washington, District of Columbia~2K0.67×
Fig. 06

Affinity by region

Affinity by region — underworld, United States
0.67×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the underworld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for underworld audience
#·InterestCategoryAffinity×
01Humanoid robotTechnology & Electronics24.49×
02malwarebytesTechnology & Electronics20.00×
03Wham!Music & Radio20.00×
04INXSMusic & Radio20.00×
05Internet activismInternet & Social Media19.49×
06Search for extraterrestrial intelligencePolitics & Society19.30×
07Rick AstleyMusic & Radio14.60×
08WaterworldMovies & TV13.76×
09Berlin WallTravel & Leisure13.08×
10The Matrix (franchise)Movies & TV9.96×
11Web serverTechnology & Electronics9.85×
12Nick OffermanMovies & TV9.16×
13EvanescenceMusic & Radio8.85×
14Billy IdolMusic & Radio8.84×
15Chat roomInternet & Social Media6.58×
16MonstersMovies & TV5.88×
17Anne HathawayMovies & TV4.57×
18Britney SpearsMusic & Radio4.21×
19Pizza HutFood & Beverages2.13×
20SupermanMovies & TV2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the underworld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by underworld audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.22×
SpiritualityBALANCE1.77×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by underworld audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Quality AwarenessPREMIUM0.71×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does underworld have in United States?

underworld has an estimated audience of 1,076,190 people in United States, concentrated in Texas and California.

02

What is the gender split and age of underworld viewers?

40.0% of underworld fans are female, 60.0% are male, with an average age of 30.4 years.

03

Which brands do underworld fans like most?

underworld fans show strongest brand affinity for Web server (9.85×), Berlin Wall (13.08×), and Humanoid robot (24.49×) over the country average.

04

Where do underworld fans live in United States?

underworld fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do underworld fans also like?

Beyond underworld itself, the audience over-indexes on Berlin Wall (13.08×), Humanoid robot (24.49×), malwarebytes (20×), and Britney Spears (4.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for underworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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