underworld Audience in United States

underworld logo

underworld has an estimated audience of 1,068,616 people in United States. 40.0% are female, 60.0% are male, average age 30.4. Top regions: Texas, California, Florida. Top brand affinities: Queens College, City University of New York, Dog breed, 3D printing, Jaws, Nationality.

The average underworld fan in United States is 30.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Queens College, City University of New York, Dog breed, 3D printing, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the underworld audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of underworld fans

Demographic split for underworld audience in United States
MetricValue
Female40.0%
Male60.0%
Average age30.4
Estimated audience size1,068,616

Audience persona

The typical underworld fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for underworld in United States
RegionReachAffinity
Texas116,0901.26×
California111,3990.95×
Florida73,8051.02×
New York50,3360.84×
Illinois35,0740.99×
Ohio35,0211.06×
Georgia34,4111.05×
North Carolina32,7521.02×
Pennsylvania32,1540.89×
Michigan28,0761×
Arizona26,5501.22×
Washington24,4381.14×
Virginia23,9790.92×
Tennessee22,8591.07×
Indiana20,6221.06×
Missouri20,5171.19×
New Jersey19,7060.73×
Colorado17,2431.02×
Alabama16,3531.1×
Oklahoma15,7871.33×
South Carolina15,2930.95×
Kentucky15,0351.12×
Maryland14,9700.81×
Louisiana14,9031.08×
Wisconsin14,8390.92×
Massachusetts14,5750.69×
Oregon14,2261.16×
Minnesota13,3580.87×
Nevada12,1541.18×
Utah11,5471.21×
Arkansas10,5661.2×
Mississippi9,7681.11×
Kansas9,4381.12×
Connecticut8,9530.84×
Iowa7,9870.91×
New Mexico6,7881.27×
Idaho6,3041.18×
Nebraska5,2310.98×
West Virginia5,2131.05×
Hawaii3,9580.86×
Alaska3,1541.38×
Maine3,1210.82×
New Hampshire3,1070.74×
Montana2,9661×
Rhode Island2,4660.73×
South Dakota2,3410.95×
Delaware2,2220.75×
Washington, District of Columbia2,0890.65×
North Dakota1,9640.89×
Wyoming1,7851.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for underworld audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Dog breed2.05×Pets & Animals
3D printing4.36×Technology & Electronics
Jaws8.71×Movies & TV
Nationality3.28×Politics & Society
Home construction1.86×Home & Garden
Winemaking5.19×Food & Beverages
Israel2.26×Travel & Leisure
Home Delivery3.13×Food & Beverages
Magazine (band)5.95×Music & Radio
Grammarly4.28×Business & Career
Jesse Plemons2.77×Movies & TV
Erie County, New York7.41×Travel & Leisure
Chromebook4.17×Technology & Electronics
Nebraska Cornhuskers football2.65×Sports
Grinch2.89×Movies & TV
Mackenzie Foy4.99×Fashion & Accessoires
Saving1.73×Business & Career
Wikia2×Internet & Social Media
Panama2.15×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by underworld audience
TraitClusterScore
PatriotismCONSERVATISM2.42
SpiritualityBALANCE1.74
Risk AppetiteTHRILL1.61
Need for SecurityCONSERVATISM1.58
ExtroversionTHRILL1.57
TraditionCONSERVATISM1.56

Worldwide distribution

Worldwide audience distribution share by country for underworld
CountryShare
United States35.1%
United Kingdom8.3%
Germany5.9%

See underworld audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does underworld have in United States?

underworld has an estimated audience of 1,068,616 people in United States, concentrated in Texas and California.

What is the gender split and age of underworld fans?

40.0% of underworld fans are female, 60.0% are male, with an average age of 30.4 years.

Which brands do underworld fans like most?

underworld fans show strongest brand affinity for Queens College, City University of New York (20×), Dog breed (2.05×), and 3D printing (4.36×) over the country average.

Where do underworld fans live in United States?

underworld fans in United States are most concentrated in Texas (reach 116,090), California (reach 111,399), and Florida (reach 73,805). These three regions account for the largest share of the active audience.

What other brands do underworld fans also like?

Beyond underworld itself, the audience over-indexes on Dog breed (2.05×), 3D printing (4.36×), Jaws (8.71×), and Nationality (3.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for underworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.