Frank Zander Audience in Germany

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Frank Zander has an estimated audience of 1,113,096 people in Germany. 46.2% are female, 53.8% are male, average age 50.5. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Time (magazine), Home Office, Artistic inspiration, Jack White, Stradivarius.

The average Frank Zander fan in Germany is 50.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Time (magazine), Home Office, Artistic inspiration, with strongest over-indexing on Time (magazine) (5× the country average). Demographically, the Frank Zander audience skews balanced with an average age of 50.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Schlager

Demographics of Frank Zander fans

Demographic split for Frank Zander audience in Germany
MetricValue
Female46.2%
Male53.8%
Average age50.5
Estimated audience size1,113,096

Audience persona

The typical Frank Zander fan in Germany is balanced, around 50.5 years old, with strong Community Orientation tendencies and a notable affinity for Time (magazine).

Top regions in Germany

Top regions ranked by reach for Frank Zander in Germany
RegionReachAffinity
Nordrhein-Westfalen187,1550.77×
Sachsen97,3481.78×
Bayern97,3310.54×
Niedersachsen88,5700.82×
Baden-Württemberg81,1460.53×
Berlin72,7151.46×
Brandenburg60,7381.76×
Sachsen-Anhalt48,5031.68×
Hessen45,5670.54×
Thüringen41,0431.45×
Schleswig-Holstein34,9870.88×
Rheinland-Pfalz33,8890.61×
Mecklenburg-Vorpommern27,7861.31×
Hamburg16,0970.64×
Saarland9,1790.67×
Bremen5,3550.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frank Zander audience
BrandAffinityCategory
Time (magazine)News
Home Office1.78×Business & Career
Artistic inspiration1.61×Arts & Culture
Jack White2.23×Movies & TV
Stradivarius1.51×Shopping
VfL Wolfsburg1.55×Sports
Preacher (comics)5.84×Literature
Granola7.64×Food & Beverages
Israel1.51×Travel & Leisure
Salman Khan4.7×Movies & TV
Oliver Kahn2.64×Sports
KLIX (AM)1.8×Music & Radio
Home Delivery1.79×Food & Beverages
Faun (band)2.89×Music & Radio
Corona (band)1.56×Music & Radio
Rosie the Riveter6.52×Business & Career
Headhunters (film)2.55×Movies & TV
Ayrton Senna2.69×Sports
Emperor Entertainment Group2.01×Business & Career
Klis13.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frank Zander audience
TraitClusterScore
Community OrientationOPEN1.39
Convenience OrientationPREMIUM1.28
Pet OwnershipJOY1.27
LGBTQ+ IdentityOPEN1.26
Healthy LifestyleBALANCE1.14
IndividualismJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Frank Zander
CountryShare
Germany90.8%
Austria5.2%
Switzerland1.8%

See Frank Zander audiences in other countries

More Schlager audiences in Germany

Frequently asked questions

How many fans does Frank Zander have in Germany?

Frank Zander has an estimated audience of 1,113,096 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

What is the gender split and age of Frank Zander fans?

46.2% of Frank Zander fans are female, 53.8% are male, with an average age of 50.5 years.

Which brands do Frank Zander fans like most?

Frank Zander fans show strongest brand affinity for Time (magazine) (5×), Home Office (1.78×), and Artistic inspiration (1.61×) over the country average.

Where do Frank Zander fans live in Germany?

Frank Zander fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,155), Sachsen (reach 97,348), and Bayern (reach 97,331). These three regions account for the largest share of the active audience.

What other brands do Frank Zander fans also like?

Beyond Frank Zander itself, the audience over-indexes on Home Office (1.78×), Artistic inspiration (1.61×), Jack White (2.23×), and Stradivarius (1.51×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frank Zander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.