The Castle (novel) Audience in Germany
The Castle (novel) has an estimated audience of 191,273 people in Germany. 75.8% are female, 24.2% are male, average age 36.8. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Gran Torino, Progressive rock, Rossmann, Home Office, Artistic inspiration.
The average The Castle (novel) fan in Germany is 36.8 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Gran Torino, Progressive rock, Rossmann, with strongest over-indexing on Gran Torino (10.27× the country average). Demographically, the The Castle (novel) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Book / Manga / Comic
Demographics of The Castle (novel) fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 36.8 |
| Estimated audience size | 191,273 |
Audience persona
The typical The Castle (novel) fan in Germany is more female, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Gran Torino.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 127,760 | 8.64× |
| Brandenburg | 27,912 | 2.72× |
| Nordrhein-Westfalen | 22,788 | 0.31× |
| Bayern | 17,760 | 0.33× |
| Baden-Württemberg | 13,322 | 0.3× |
| Niedersachsen | 8,939 | 0.28× |
| Hessen | 8,773 | 0.35× |
| Sachsen | 7,382 | 0.46× |
| Rheinland-Pfalz | 4,384 | 0.26× |
| Thüringen | 3,452 | 0.41× |
| Sachsen-Anhalt | 3,432 | 0.4× |
| Schleswig-Holstein | 3,397 | 0.29× |
| Hamburg | 3,017 | 0.4× |
| Mecklenburg-Vorpommern | 2,076 | 0.33× |
| Bremen | 885 | 0.31× |
| Saarland | 833 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gran Torino | 10.27× | Movies & TV |
| Progressive rock | 3.26× | Music & Radio |
| Rossmann | 1.63× | Shopping |
| Home Office | 1.99× | Business & Career |
| Artistic inspiration | 1.93× | Arts & Culture |
| Zagreb | 5.32× | Travel & Leisure |
| Natural rubber | 2.57× | Cars & Mobility |
| Stradivarius | 1.53× | Shopping |
| Israel | 1.54× | Travel & Leisure |
| Mothercare | 1.53× | Kids & Family |
| Moroccan riad | 4.33× | Politics & Society |
| Clogging | 8.5× | Music & Radio |
| Corona (band) | 1.72× | Music & Radio |
| Rosie the Riveter | 7.64× | Business & Career |
| Loincloth | 1.72× | Fashion & Accessoires |
| Home Delivery | 1.6× | Food & Beverages |
| Bank account | 1.67× | Business & Career |
| Hachis Parmentier | 6.81× | Food & Beverages |
| Alaska | 1.95× | Travel & Leisure |
| Indus Valley School of Art and Architecture | 18× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.92 |
| Price Sensitivity | PREMIUM | 1.93 |
| Urban Lifestyle | OPEN | 1.33 |
| Quality Awareness | PREMIUM | 1.32 |
| Design Affinity | PREMIUM | 1.32 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 44.4% |
| United States | 20.0% |
| Australia | 15.7% |
See The Castle (novel) audiences in other countries
More audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does The Castle (novel) have in Germany?
The Castle (novel) has an estimated audience of 191,273 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of The Castle (novel) fans?
75.8% of The Castle (novel) fans are female, 24.2% are male, with an average age of 36.8 years.
Which brands do The Castle (novel) fans like most?
The Castle (novel) fans show strongest brand affinity for Gran Torino (10.27×), Progressive rock (3.26×), and Rossmann (1.63×) over the country average.
Where do The Castle (novel) fans live in Germany?
The Castle (novel) fans in Germany are most concentrated in Berlin (reach 127,760), Brandenburg (reach 27,912), and Nordrhein-Westfalen (reach 22,788). These three regions account for the largest share of the active audience.
What other brands do The Castle (novel) fans also like?
Beyond The Castle (novel) itself, the audience over-indexes on Progressive rock (3.26×), Rossmann (1.63×), Home Office (1.99×), and Artistic inspiration (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Castle (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.