Celebrations Audience in United States

Celebrations has an estimated audience of 1,916,041 people in United States. 58.5% are female, 41.5% are male, average age 36.5. Top regions: Florida, California, Texas. Top brand affinities: Hanuta, Finnair, AccuWeather, Circle K, Google Maps.

The average Celebrations fan in United States is 36.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Hanuta, Finnair, AccuWeather, with strongest over-indexing on Hanuta (2069.13× the country average). Demographically, the Celebrations audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Celebrations fans

Demographic split for Celebrations audience in United States
MetricValue
Female58.5%
Male41.5%
Average age36.5
Estimated audience size1,916,041

Audience persona

The typical Celebrations fan in United States is more female, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Hanuta.

Top regions in United States

Top regions ranked by reach for Celebrations in United States
RegionReachAffinity
Florida298,4552.3×
California209,4450.99×
Texas196,8931.2×
Michigan142,1492.84×
New York102,2320.95×
Pennsylvania68,8351.07×
Illinois65,6391.03×
Georgia60,9761.03×
North Carolina59,4531.03×
Ohio56,1910.95×
Virginia51,4101.1×
New Jersey44,4680.91×
Washington37,9580.99×
Arizona36,7780.94×
Tennessee36,3080.94×
Massachusetts33,7710.89×
Maryland33,2491.01×
Missouri32,4351.05×
Indiana32,4040.93×
South Carolina29,9101.04×
Wisconsin29,7141.03×
Minnesota28,7761.05×
Colorado28,1530.93×
Alabama27,9641.04×
Louisiana22,4360.91×
Oregon20,5430.94×
Kentucky20,4790.85×
Connecticut18,2050.95×
Oklahoma17,8360.84×
Iowa17,6481.12×
Nevada15,8190.85×
Arkansas15,4260.98×
Kansas13,5670.9×
Utah13,3060.78×
Mississippi13,0020.82×
Nebraska8,8120.92×
Idaho8,2820.86×
New Mexico8,0960.84×
Rhode Island7,3321.2×
Hawaii7,0080.85×
West Virginia6,9560.78×
New Hampshire6,9050.91×
Maine5,9050.86×
Washington, District of Columbia5,8131.01×
Delaware4,6040.87×
Montana4,1670.78×
South Dakota4,0220.91×
Alaska3,4530.84×
North Dakota3,0010.76×
Vermont2,6430.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Celebrations audience
BrandAffinityCategory
Hanuta2069.13×Food & Beverages
Finnair337.77×Travel & Leisure
AccuWeather10.57×Home & Garden
Circle K10.54×Shopping
Google Maps5.82×Internet & Social Media
Kia Sportage29.26×Cars & Mobility
Indeed.com5.37×Business & Career
D&R26.38×Technology & Electronics
StubHub11.33×Travel & Leisure
Capital One4.74×Business & Career
Snickers23.65×Food & Beverages
OpenTable12.74×Food & Beverages
Enterprise Rent-A-Car5.89×Cars & Mobility
Google News5.28×News
DocuSign10.06×Technology & Electronics
Idris Elba11.39×Movies & TV
Robert Pattinson10.21×Movies & TV
Staples (Canada)4.45×Business & Career
Telegram10.77×Internet & Social Media
A&W Restaurants17.1×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Celebrations audience
TraitClusterScore
ExtroversionTHRILL1.31
Convenience OrientationPREMIUM1.31
IndulgenceJOY1.26
Design AffinityPREMIUM1.24
Price SensitivityPREMIUM1.14
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Celebrations
CountryShare
United States28.1%
India13.7%
United Kingdom8.6%

See Celebrations audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Celebrations have in United States?

Celebrations has an estimated audience of 1,916,041 people in United States, concentrated in Florida and California.

What is the gender split and age of Celebrations fans?

58.5% of Celebrations fans are female, 41.5% are male, with an average age of 36.5 years.

Which brands do Celebrations fans like most?

Celebrations fans show strongest brand affinity for Hanuta (2069.13×), Finnair (337.77×), and AccuWeather (10.57×) over the country average.

Where do Celebrations fans live in United States?

Celebrations fans in United States are most concentrated in Florida (reach 298,455), California (reach 209,445), and Texas (reach 196,893). These three regions account for the largest share of the active audience.

What other brands do Celebrations fans also like?

Beyond Celebrations itself, the audience over-indexes on Finnair (337.77×), AccuWeather (10.57×), Circle K (10.54×), and Google Maps (5.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Celebrations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.