Nail clipper Audience in Germany
Nail clipper has an estimated audience of 360,670 people in Germany. 78.1% are female, 21.9% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Candy Nails, la femme, Nd:YAG laser, Belly (rapper), Nails & Co.
The average Nail clipper fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Candy Nails, la femme, Nd:YAG laser, with strongest over-indexing on Candy Nails (99.99× the country average). Demographically, the Nail clipper audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Nails
Demographics of Nail clipper fans
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 37.9 |
| Estimated audience size | 360,670 |
Audience persona
The typical Nail clipper fan in Germany is more female, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Candy Nails.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,045 | 1.19× |
| Baden-Württemberg | 50,564 | 1.03× |
| Bayern | 49,318 | 0.85× |
| Niedersachsen | 38,477 | 1.1× |
| Hessen | 31,107 | 1.13× |
| Rheinland-Pfalz | 20,197 | 1.12× |
| Berlin | 17,699 | 1.1× |
| Sachsen | 15,769 | 0.89× |
| Schleswig-Holstein | 14,087 | 1.09× |
| Brandenburg | 10,147 | 0.91× |
| Hamburg | 9,340 | 1.15× |
| Sachsen-Anhalt | 8,073 | 0.86× |
| Thüringen | 7,452 | 0.81× |
| Mecklenburg-Vorpommern | 5,814 | 0.84× |
| Saarland | 4,089 | 0.92× |
| Bremen | 3,116 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Candy Nails | 99.99× | |
| la femme | 35.25× | Music & Radio |
| Nd:YAG laser | 74.68× | |
| Belly (rapper) | 46.56× | Music & Radio |
| Nails & Co | 68.87× | |
| Twin Peaks (restaurant chain) | 24.82× | Food & Beverages |
| German Dream Nails | 60.97× | Beauty & Wellness |
| Shellac | 9.57× | Beauty & Wellness |
| My Name Necklace | 18.22× | Fashion & Accessoires |
| Royal Nails | 75.01× | |
| Hard Wax | 39.41× | Music & Radio |
| Pretty Nails | 13.42× | Beauty & Wellness |
| Tsinghua University | 19.92× | Business & Career |
| Massage parlor | 21.5× | Health |
| CC cream | 10.51× | Beauty & Wellness |
| Kosmetik4less | 42.25× | Shopping |
| Manicure & Pedicure | 7.09× | Beauty & Wellness |
| Beard oil | 17.95× | Beauty & Wellness |
| Alta Moda | 18.91× | Fashion & Accessoires |
| Facial care | 7.39× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.62 |
| Price Sensitivity | PREMIUM | 1.26 |
| Travelling | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.14 |
| Family Orientation | CONSERVATISM | 1.1 |
| Mindfulness | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Brazil | 14.3% |
| Italy | 9.4% |
See Nail clipper audiences in other countries
More Nails audiences in Germany
- Pedicure (4,672,564)
- Manicure (4,585,670)
- Nail art (3,991,001)
- Nail polish (3,976,662)
- Artificial nails (3,420,032)
Frequently asked questions
How many fans does Nail clipper have in Germany?
Nail clipper has an estimated audience of 360,670 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Nail clipper fans?
78.1% of Nail clipper fans are female, 21.9% are male, with an average age of 37.9 years.
Which brands do Nail clipper fans like most?
Nail clipper fans show strongest brand affinity for Candy Nails (99.99×), la femme (35.25×), and Nd:YAG laser (74.68×) over the country average.
Where do Nail clipper fans live in Germany?
Nail clipper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,045), Baden-Württemberg (reach 50,564), and Bayern (reach 49,318). These three regions account for the largest share of the active audience.
What other brands do Nail clipper fans also like?
Beyond Nail clipper itself, the audience over-indexes on la femme (35.25×), Nd:YAG laser (74.68×), Belly (rapper) (46.56×), and Nails & Co (68.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nail clipper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.