Rascasse Audience Intelligence

Nail clipper Audience in Germany

A data profile of the people who buy, follow and care about Nail clipper in Germany — modelled from more than twelve digital signal sources. Nail clipper has an estimated audience of 360,670 people in Germany.

#9among Nails in Germany#5597among Topic in Germany#219in Beauty & Wellness

The average Nail clipper fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Candy Nails, la femme, Nd:YAG laser, with strongest over-indexing on Candy Nails (99.99× the country average).

Demographically, the Nail clipper audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nail clipper fan in Germany is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Candy Nails.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nail clipper profile in Germany.

Audience size
361K
in Germany
Gender
78.1%♀
21.9% male
Age
37.9
average years
Country rank
#15190
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nail clipper fans

78.1% are female, 21.9% are male, average age 37.9.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Nail clipper audience in Germany
MetricValue
Female78.1%
Male21.9%
Average age37.9
Estimated audience size360,670
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Nail clipper audience in Germany
Age bracketShare%
16-1919%
20-2924%
30-3922%
40-4918%
50+17%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Nail clipper audience comes from Germany.

Worldwide audience distribution share by country for Nail clipper
CountryShare
United States17.1%
Brazil14.3%
Italy9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nail clipper audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nail clipper fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.13×
02Hessen~30K1.12×
03Hamburg~9K1.11×
04Rheinland-Pfalz~20K1.09×
05Niedersachsen~40K1.07×
06Bremen~3K1.07×
07Berlin~20K1.05×
08Schleswig-Holstein~10K1.04×
09Baden-Württemberg~50K0.99×
10Saarland~4K0.98×
11Sachsen-Anhalt~9K0.96×
12Brandenburg~10K0.94×
13Thüringen~8K0.92×
14Mecklenburg-Vorpommern~6K0.91×
15Sachsen~20K0.90×
16Bayern~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Nail clipper, Germany
0.83×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nail clipper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nail clipper audience
#·InterestCategoryAffinity×
01Candy NailsBrand99.99×
02Royal NailsBrand75.01×
03Nd:YAG laserTopic74.68×
04Nails & CoPOI68.87×
05German Dream NailsBeauty & Wellness60.97×
06Belly (rapper)Music & Radio46.56×
07Kosmetik4lessShopping42.25×
08Hard WaxMusic & Radio39.41×
09la femmeMusic & Radio35.25×
10Twin Peaks (restaurant chain)Food & Beverages24.82×
11Massage parlorHealth21.50×
12Tsinghua UniversityBusiness & Career19.92×
13Alta ModaFashion & Accessoires18.91×
14My Name NecklaceFashion & Accessoires18.22×
15Beard oilBeauty & Wellness17.95×
16Pretty NailsBeauty & Wellness13.42×
17CC creamBeauty & Wellness10.51×
18ShellacBeauty & Wellness9.57×
19Facial careBeauty & Wellness7.39×
20Manicure & PedicureBeauty & Wellness7.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nail clipper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nail clipper audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.22×
Price SensitivityPREMIUM1.18×
ExtroversionTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nail clipper audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
SpiritualityBALANCE0.55×
Career OrientationPOWER0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nail clipper have in Germany?

Nail clipper has an estimated audience of 360,670 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Nail clipper fans?

78.1% of Nail clipper fans are female, 21.9% are male, with an average age of 37.9 years.

03

Which brands do Nail clipper fans like most?

Nail clipper fans show strongest brand affinity for Candy Nails (99.99×), la femme (35.25×), and Nd:YAG laser (74.68×) over the country average.

04

Where do Nail clipper fans live in Germany?

Nail clipper fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Nail clipper fans also like?

Beyond Nail clipper itself, the audience over-indexes on la femme (35.25×), Nd:YAG laser (74.68×), Belly (rapper) (46.56×), and Twin Peaks (restaurant chain) (24.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nails audiences in Germany

See Nail clipper audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nail clipper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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