Alta Moda Audience in Germany
A data profile of the people who buy, follow and care about Alta Moda in Germany — modelled from more than twelve digital signal sources. Alta Moda has an estimated audience of 298,468 people in Germany.
The average Alta Moda fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sex and the City, Oblivion (2013 film), TRT 1, with strongest over-indexing on Sex and the City (13.95× the country average).
Demographically, the Alta Moda audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Alta Moda fan in Germany is more female, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Sex and the City.
At a glance
The key figures that characterise the Alta Moda profile in Germany.
Search interest · 12-month trend
Demographics of Alta Moda fans
68.1% are female, 31.9% are male, average age 34.1.
Gender split
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 34.1 |
| Estimated audience size | 298,468 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 8% |
Geography
Where the Alta Moda audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~4K | 1.41× | |
| 02 | Saarland | ~5K | 1.24× | |
| 03 | Mecklenburg-Vorpommern | ~6K | 1.08× | |
| 04 | Sachsen-Anhalt | ~8K | 1.04× | |
| 05 | Thüringen | ~8K | 1.04× | |
| 06 | Brandenburg | ~9K | 0.98× | |
| 07 | Schleswig-Holstein | ~10K | 0.94× | |
| 08 | Hamburg | ~6K | 0.94× | |
| 09 | Rheinland-Pfalz | ~10K | 0.92× | |
| 10 | Berlin | ~10K | 0.91× | |
| 11 | Sachsen | ~10K | 0.90× | |
| 12 | Hessen | ~20K | 0.86× | |
| 13 | Niedersachsen | ~20K | 0.84× | |
| 14 | Bayern | ~40K | 0.83× | |
| 15 | Baden-Württemberg | ~30K | 0.81× | |
| 16 | Nordrhein-Westfalen | ~50K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Alta Moda audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vivara | Pets & Animals | 37.14× | ||
| 02 | Oblivion (2013 film) | Movies & TV | 20.00× | ||
| 03 | TRT Haber | Movies & TV | 20.00× | ||
| 04 | Yvonne Strahovski | Movies & TV | 20.00× | ||
| 05 | Brie Larson | Movies & TV | 20.00× | ||
| 06 | Zoë Kravitz | Movies & TV | 20.00× | ||
| 07 | Ekşi Sözlük | Internet & Social Media | 20.00× | ||
| 08 | Nail clipper | Beauty & Wellness | 18.91× | ||
| 09 | TRT 1 | Movies & TV | 18.84× | ||
| 10 | Jimmy Choo | Fashion & Accessoires | 17.13× | ||
| 11 | Scott Eastwood | Movies & TV | 16.99× | ||
| 12 | Kristen Bell | Movies & TV | 16.60× | ||
| 13 | Joaquin Phoenix | Movies & TV | 16.58× | ||
| 14 | Hürriyet | News | 14.88× | ||
| 15 | Sex and the City | Movies & TV | 13.95× | ||
| 16 | Zara Kids | Fashion & Accessoires | 11.36× | ||
| 17 | Sözcü | News | 11.19× | ||
| 18 | Fendi | Fashion & Accessoires | 10.79× | ||
| 19 | Stradivarius | Shopping | 8.91× | ||
| 20 | Master of Business Administration | Business & Career | 5.88× |
Personality of the Alta Moda audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.78× | |
| Risk Appetite | THRILL | 1.76× | |
| Early Adopter Mentality | POWER | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.77× |
Frequently asked questions
How many fans does Alta Moda have in Germany?
Alta Moda has an estimated audience of 298,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alta Moda fans?
68.1% of Alta Moda fans are female, 31.9% are male, with an average age of 34.1 years.
Which brands do Alta Moda fans like most?
Alta Moda fans show strongest brand affinity for Sex and the City (13.95×), Oblivion (2013 film) (20×), and TRT 1 (18.84×) over the country average.
Where do Alta Moda fans live in Germany?
Alta Moda fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Alta Moda fans also like?
Beyond Alta Moda itself, the audience over-indexes on Oblivion (2013 film) (20×), TRT 1 (18.84×), Vivara (37.14×), and Jimmy Choo (17.13×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alta Moda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.