A data profile of the people who buy, follow and care about Alta Moda in Brazil — modelled from more than twelve digital signal sources. Alta Moda has an estimated audience of 3,383,159 people in Brazil.
Alta Moda has an estimated audience of 3,383,159 people in Brazil. 81.4% are female, 18.6% are male, average age 40.2. Top brand affinities: Vikings (TV series), Do it yourself (DIY), Privalia, David Bowie, Art jewelry.
Top brand affinities include Vikings (TV series), Do it yourself (DIY), Privalia, with strongest over-indexing on Vikings (TV series) (6.5× the country average).
Demographically, the Alta Moda audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Alta Moda fan in Brazil is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Vikings (TV series).
The key figures that characterise the Alta Moda profile in Brazil.
81.4% are female, 18.6% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 40.2 |
| Estimated audience size | 3,383,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 19% |
The strongest cross-interests of the Alta Moda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vikings (TV series) | Movies & TV | 6.50× | ||
| 02 | David Bowie | Music & Radio | 6.17× | ||
| 03 | Social shopping | Shopping | 4.81× | ||
| 04 | Duvet | Home & Garden | 3.69× | ||
| 05 | Colcci | Fashion & Accessoires | 3.62× | ||
| 06 | Privalia | Fashion & Accessoires | 3.48× | ||
| 07 | Mixed martial arts | Sports | 2.60× | ||
| 08 | Art jewelry | Fashion & Accessoires | 2.47× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 2.28× | ||
| 10 | Lojas Renner | Fashion & Accessoires | 2.04× | ||
| 11 | JusBrasil | Internet & Social Media | 2.02× | ||
| 12 | Riachuelo | Shopping | 1.99× | ||
| 13 | Dafiti | Fashion & Accessoires | 1.98× | ||
| 14 | mulheres | Movies & TV | 1.93× | ||
| 15 | Skirt | Fashion & Accessoires | 1.72× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.68× | ||
| 17 | Flower | Home & Garden | 1.66× | ||
| 18 | Handbags | Fashion & Accessoires | 1.63× | ||
| 19 | MSN | News | 1.61× | ||
| 20 | Spas | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.88× | |
| DIY Mentality | THRILL | 1.67× | |
| Sustainability | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.44× | |
| Spirituality | BALANCE | 0.74× | |
| Risk Appetite | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Alta Moda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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