A data profile of the people who buy, follow and care about University College London in Germany — modelled from more than twelve digital signal sources. University College London has an estimated audience of 260,680 people in Germany.
University College London has an estimated audience of 260,680 people in Germany. 54.8% are female, 45.2% are male, average age 35.8. Top brand affinities: University of Leeds, University of Birmingham, University of Cambridge, University of London, University of Oxford.
Top brand affinities include University of Leeds, University of Birmingham, University of Cambridge, with strongest over-indexing on University of Leeds (379.32× the country average).
Demographically, the University College London audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical University College London fan in Germany is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for University of Leeds.
The key figures that characterise the University College London profile in Germany.
54.8% are female, 45.2% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 35.8 |
| Estimated audience size | 260,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 17% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 14% |
of the worldwide University College London audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 18.4% |
| United Kingdom | 16.9% |
The strongest cross-interests of the University College London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of Birmingham | Business & Career | 468.90× | ||
| 02 | University of Leeds | Business & Career | 379.32× | ||
| 03 | University of Liverpool | Business & Career | 169.32× | ||
| 04 | University of Cambridge | Business & Career | 131.35× | ||
| 05 | University of Edinburgh | Business & Career | 90.22× | ||
| 06 | University of Nottingham | Business & Career | 81.45× | ||
| 07 | University of London | Business & Career | 78.25× | ||
| 08 | Newcastle University | Business & Career | 59.51× | ||
| 09 | Columbia University | Business & Career | 49.12× | ||
| 10 | Monaco Grand Prix | Sports | 49.09× | ||
| 11 | University of Oxford | Business & Career | 44.79× | ||
| 12 | Indianapolis Motor Speedway | Sports | 34.85× | ||
| 13 | Universities in the United Kingdom | Business & Career | 32.90× | ||
| 14 | Humboldt University of Berlin | Business & Career | 26.70× | ||
| 15 | University of Mannheim | Business & Career | 22.74× | ||
| 16 | Sabrina Carpenter | Music & Radio | 20.66× | ||
| 17 | Gentleman | Music & Radio | 15.55× | ||
| 18 | Charles Leclerc | Sports | 9.76× | ||
| 19 | Max Verstappen | Sports | 7.16× | ||
| 20 | Political science | Business & Career | 5.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.43× | |
| Early Adopter Mentality | POWER | 2.36× | |
| Risk Appetite | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| DIY Mentality | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for University College London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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