A data profile of the people who buy, follow and care about University College London in United States — modelled from more than twelve digital signal sources. University College London has an estimated audience of 1,175,803 people in United States.
University College London has an estimated audience of 1,175,803 people in United States. 60.8% are female, 39.2% are male, average age 40.1. Top brand affinities: Christopher Guest, Jeopardy!, Monarchy, Wheel of Fortune (U.S. game show), Milwaukee Brewers.
Top brand affinities include Christopher Guest, Jeopardy!, Monarchy, with strongest over-indexing on Christopher Guest (120.44× the country average).
Demographically, the University College London audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical University College London fan in United States is more female, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Christopher Guest.
The key figures that characterise the University College London profile in United States.
60.8% are female, 39.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 40.1 |
| Estimated audience size | 1,175,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 13% | |
| 50+ | 32% |
of the worldwide University College London audience comes from United States.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 18.4% |
| United Kingdom | 16.9% |
The strongest cross-interests of the University College London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christopher Guest | Movies & TV | 120.44× | ||
| 02 | Columbo | Movies & TV | 15.33× | ||
| 03 | Jeopardy! | Movies & TV | 13.27× | ||
| 04 | Student exchange program | Business & Career | 13.25× | ||
| 05 | University of Cambridge | Business & Career | 12.37× | ||
| 06 | Bob Barker | Movies & TV | 10.01× | ||
| 07 | Monarchy | Politics & Society | 9.01× | ||
| 08 | Atlético Madrid | Sports | 7.74× | ||
| 09 | San Diego Padres | Sports | 7.08× | ||
| 10 | Wheel of Fortune (U.S. game show) | Movies & TV | 6.99× | ||
| 11 | Milwaukee Brewers | Sports | 5.69× | ||
| 12 | Black comedy | Movies & TV | 5.56× | ||
| 13 | Master of Business Administration | Business & Career | 5.34× | ||
| 14 | Sam Elliott | Movies & TV | 5.03× | ||
| 15 | Pittsburgh Pirates | Sports | 4.78× | ||
| 16 | Detroit Tigers | Sports | 3.90× | ||
| 17 | Quiz | Games | 3.77× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 3.71× | ||
| 19 | MSN | News | 2.00× | ||
| 20 | Nature | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.73× | |
| Early Adopter Mentality | POWER | 1.64× | |
| Urban Lifestyle | OPEN | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Luxury Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for University College London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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