Cambridge Audience in United States

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Cambridge has an estimated audience of 1,325,079 people in United States. 62.7% are female, 37.3% are male, average age 44.1. Top regions: Massachusetts, California, Florida. Top brand affinities: University of Cambridge, Google Drive, Horoscope, MSN, Day trading.

The average Cambridge fan in United States is 44.1 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Florida. Top brand affinities include University of Cambridge, Google Drive, Horoscope, with strongest over-indexing on University of Cambridge (73.13× the country average). Demographically, the Cambridge audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Cambridge fans

Demographic split for Cambridge audience in United States
MetricValue
Female62.7%
Male37.3%
Average age44.1
Estimated audience size1,325,079

Audience persona

The typical Cambridge fan in United States is more female, around 44.1 years old, with strong Risk Appetite tendencies and a notable affinity for University of Cambridge.

Top regions in United States

Top regions ranked by reach for Cambridge in United States
RegionReachAffinity
Massachusetts159,3266.1×
California143,3860.98×
Florida115,4571.29×
Texas94,3210.83×
New York82,1971.11×
Minnesota43,0172.27×
Ohio42,1371.03×
Illinois40,2890.91×
Georgia37,1340.91×
Maryland36,3431.6×
Pennsylvania35,6060.8×
Virginia32,4021×
New Jersey32,1120.95×
North Carolina28,4070.71×
Wisconsin24,5051.23×
Washington23,9490.9×
Michigan22,4660.65×
Arizona19,3370.71×
Indiana18,1890.75×
Tennessee16,9770.64×
Colorado15,1940.73×
Connecticut14,4741.09×
Missouri14,0240.66×
Oregon11,7750.78×
South Carolina11,7080.59×
Alabama11,6500.63×
Iowa11,5531.06×
Kentucky11,0860.67×
Louisiana10,1070.59×
Utah9,0430.76×
Nevada9,0120.7×
Oklahoma8,1260.55×
Kansas7,8620.75×
New Hampshire7,7901.49×
Washington, District of Columbia6,4311.61×
Arkansas6,1090.56×
Idaho6,0010.9×
Nebraska5,9630.9×
Vermont5,6742.44×
Mississippi5,4180.5×
Maine5,0561.07×
Rhode Island5,0441.2×
Delaware4,1171.13×
Hawaii3,8390.67×
West Virginia3,7910.61×
New Mexico3,3850.51×
Montana1,9010.52×
Alaska1,5130.53×
South Dakota1,4720.48×
North Dakota1,4540.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cambridge audience
BrandAffinityCategory
University of Cambridge73.13×Business & Career
Google Drive7.6×Technology & Electronics
Horoscope13.08×Health
MSN3.59×News
Day trading9.18×Business & Career
Boston College24.3×Business & Career
Boardwalk Empire16.48×Movies & TV
Whole grain9.57×Food & Beverages
Pet insurance9.97×Pets & Animals
Hobby Lobby2.2×Home & Garden
Staples (Canada)2.88×Business & Career
ModCloth12.65×Fashion & Accessoires
Critical illness insurance10.19×Business & Career
George Clooney5.56×Movies & TV
Roulette7.73×Games
Cross-country skiing8.02×Sports
Nature1.55×Home & Garden
Glam rock10.32×Music & Radio
Indianapolis Motor Speedway6.93×Sports
Nordstrom rack2.38×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cambridge audience
TraitClusterScore
Risk AppetiteTHRILL2.07
Luxury OrientationPREMIUM1.71
Design AffinityPREMIUM1.4
Career OrientationPOWER1.34
Quality AwarenessPREMIUM1.33
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Cambridge
CountryShare
United Kingdom18.1%
United States13.5%
Italy4.0%

See Cambridge audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Cambridge have in United States?

Cambridge has an estimated audience of 1,325,079 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Cambridge fans?

62.7% of Cambridge fans are female, 37.3% are male, with an average age of 44.1 years.

Which brands do Cambridge fans like most?

Cambridge fans show strongest brand affinity for University of Cambridge (73.13×), Google Drive (7.6×), and Horoscope (13.08×) over the country average.

Where do Cambridge fans live in United States?

Cambridge fans in United States are most concentrated in Massachusetts (reach 159,326), California (reach 143,386), and Florida (reach 115,457). These three regions account for the largest share of the active audience.

What other brands do Cambridge fans also like?

Beyond Cambridge itself, the audience over-indexes on Google Drive (7.6×), Horoscope (13.08×), MSN (3.59×), and Day trading (9.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cambridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.