Rascasse Audience Intelligence

Cambridge Audience in United States

A data profile of the people who buy, follow and care about Cambridge in United States — modelled from more than twelve digital signal sources. Cambridge has an estimated audience of 1,325,079 people in United States.

#54among Department store in United States#1650among POI in United States#1474in Travel & Leisure

The average Cambridge fan in United States is 44.1 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Florida.

Top brand affinities include University of Cambridge, Google Drive, Boston College, with strongest over-indexing on University of Cambridge (71× the country average).

Demographically, the Cambridge audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cambridge fan in United States is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for University of Cambridge.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cambridge profile in United States.

Audience size
1.3M
in United States
Gender
62.7%♀
37.3% male
Age
44.1
average years
Country rank
#19442
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cambridge fans

62.7% are female, 37.3% are male, average age 44.1.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Cambridge audience in United States
MetricValue
Female62.7%
Male37.3%
Average age44.1
Estimated audience size1,325,079
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Cambridge audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Cambridge audience comes from United States.

Worldwide audience distribution share by country for Cambridge
CountryShare
United Kingdom17.9%
United States13.4%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cambridge audience in United States is strongest.

Fig. 05

Top regions by affinity

Cambridge fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K7.61×
02Vermont~10K4.86×
03Minnesota~60K3.06×
04Wisconsin~30K1.68×
05Maryland~40K1.66×
06New Hampshire~8K1.57×
07Iowa~20K1.39×
08Washington, District of Columbia~5K1.37×
09Delaware~4K1.21×
10Ohio~50K1.14×
11Rhode Island~5K1.12×
12Florida~90K1.06×
13Maine~5K1.03×
14Idaho~6K0.97×
15New York~70K0.96×
16Connecticut~10K0.96×
17Nebraska~6K0.94×
18Illinois~40K0.84×
19Virginia~30K0.84×
20New Jersey~30K0.81×
21California~100K0.80×
22Georgia~30K0.77×
23Washington~20K0.74×
24Kansas~8K0.72×
25Pennsylvania~30K0.69×
26Texas~80K0.67×
27Oregon~10K0.66×
28Utah~8K0.65×
29Indiana~20K0.63×
30Colorado~10K0.63×
31West Virginia~4K0.62×
32Hawaii~3K0.61×
33North Dakota~2K0.60×
34North Carolina~20K0.59×
35Arizona~20K0.59×
36Nevada~8K0.59×
37Alaska~2K0.59×
38Kentucky~10K0.58×
39Tennessee~10K0.56×
40Missouri~10K0.56×
41South Dakota~2K0.56×
42Michigan~20K0.55×
43Alabama~10K0.54×
44Montana~2K0.54×
45Louisiana~9K0.53×
46Arkansas~6K0.52×
47South Carolina~10K0.51×
48New Mexico~3K0.50×
49Oklahoma~7K0.49×
50Mississippi~5K0.49×
Fig. 06

Affinity by region

Affinity by region — Cambridge, United States
0.49×1.00×7.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cambridge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cambridge audience
#·InterestCategoryAffinity×
01University of CambridgeBusiness & Career71.00×
02Boston CollegeBusiness & Career29.21×
03George ClooneyMovies & TV8.34×
04Google DriveTechnology & Electronics7.48×
05Catherine Zeta-JonesMovies & TV6.73×
06QVCMovies & TV5.41×
07Sustainable energyHome & Garden4.79×
08Tabloid (newspaper format)Literature4.41×
09FedExBusiness & Career4.02×
10Weather forecastingHome & Garden4.02×
11First class travelTravel & Leisure3.49×
12Discount storesShopping3.07×
13Mortgage loansBusiness & Career2.97×
14PinterestInternet & Social Media2.83×
15Shopping mallsShopping2.68×
16AirbnbTravel & Leisure2.19×
17TMZInternet & Social Media2.18×
18MSNNews2.02×
19McDonald'sFood & Beverages1.98×
20FurnitureHome & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cambridge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cambridge audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.04×
Quality AwarenessPREMIUM1.84×
SustainabilityBALANCE1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cambridge audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cambridge have in United States?

Cambridge has an estimated audience of 1,325,079 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Cambridge fans?

62.7% of Cambridge fans are female, 37.3% are male, with an average age of 44.1 years.

03

Which brands do Cambridge fans like most?

Cambridge fans show strongest brand affinity for University of Cambridge (71×), Google Drive (7.48×), and Boston College (29.21×) over the country average.

04

Where do Cambridge fans live in United States?

Cambridge fans in United States are most concentrated in Massachusetts (reach ~200K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cambridge fans also like?

Beyond Cambridge itself, the audience over-indexes on Google Drive (7.48×), Boston College (29.21×), Pinterest (2.83×), and QVC (5.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Cambridge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cambridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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