Peak Performance Audience in Germany
Peak Performance has an estimated audience of 447,308 people in Germany. 42.5% are female, 57.5% are male, average age 37.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Moodle, Skis Rossignol, La Sportiva, Haglöfs, Xabi Alonso.
The average Peak Performance fan in Germany is 37.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Moodle, Skis Rossignol, La Sportiva, with strongest over-indexing on Moodle (19.62× the country average). Demographically, the Peak Performance audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Peak Performance fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 37.8 |
| Estimated audience size | 447,308 |
Audience persona
The typical Peak Performance fan in Germany is more male, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moodle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 272,796 | 2.75× |
| Nordrhein-Westfalen | 151,199 | 1.12× |
| Baden-Württemberg | 127,714 | 1.52× |
| Hessen | 60,384 | 1.29× |
| Niedersachsen | 42,089 | 0.7× |
| Berlin | 30,288 | 1.1× |
| Rheinland-Pfalz | 27,012 | 0.87× |
| Hamburg | 23,651 | 1.7× |
| Sachsen | 22,484 | 0.74× |
| Schleswig-Holstein | 18,524 | 0.84× |
| Brandenburg | 10,581 | 0.55× |
| Thüringen | 9,952 | 0.63× |
| Mecklenburg-Vorpommern | 6,213 | 0.53× |
| Sachsen-Anhalt | 6,202 | 0.39× |
| Saarland | 5,466 | 0.72× |
| Bremen | 2,832 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moodle | 19.62× | Technology & Electronics |
| Skis Rossignol | 26.81× | Sports |
| La Sportiva | 24.55× | Fashion & Accessoires |
| Haglöfs | 28.63× | Fashion & Accessoires |
| Xabi Alonso | 9.58× | Sports |
| Helly Hansen | 17.85× | Fashion & Accessoires |
| Arc'teryx | 11.11× | Fashion & Accessoires |
| Drop shipping | 3.59× | Shopping |
| Patagonia | 6.29× | Fashion & Accessoires |
| Outdoor Research | 23.5× | Fashion & Accessoires |
| Atomic Skis | 14.43× | Sports |
| Nordic walking | 11.54× | Sports |
| Ski resort | 3.89× | Travel & Leisure |
| Mountain biking | 3.9× | Sports |
| Canada Goose | 7.65× | Fashion & Accessoires |
| James Franco | 11.2× | Movies & TV |
| IHF World Men's Handball Championship | 3.21× | Sports |
| Stefan Zweig | 13.82× | Literature |
| Ariel Winter | 10.15× | Movies & TV |
| Lindsey Vonn | 3.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.85 |
| Sustainability | BALANCE | 1.57 |
| Sports Activity | POWER | 1.49 |
| Luxury Orientation | PREMIUM | 1.38 |
| Risk Appetite | THRILL | 1.29 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 17.4% |
| Germany | 13.3% |
| United States | 7.4% |
See Peak Performance audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
Frequently asked questions
How many fans does Peak Performance have in Germany?
Peak Performance has an estimated audience of 447,308 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Peak Performance fans?
42.5% of Peak Performance fans are female, 57.5% are male, with an average age of 37.8 years.
Which brands do Peak Performance fans like most?
Peak Performance fans show strongest brand affinity for Moodle (19.62×), Skis Rossignol (26.81×), and La Sportiva (24.55×) over the country average.
Where do Peak Performance fans live in Germany?
Peak Performance fans in Germany are most concentrated in Bayern (reach 272,796), Nordrhein-Westfalen (reach 151,199), and Baden-Württemberg (reach 127,714). These three regions account for the largest share of the active audience.
What other brands do Peak Performance fans also like?
Beyond Peak Performance itself, the audience over-indexes on Skis Rossignol (26.81×), La Sportiva (24.55×), Haglöfs (28.63×), and Xabi Alonso (9.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peak Performance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.