Rascasse Audience Intelligence

Peak Performance Target Market in Germany

A data profile of the people who buy, follow and care about Peak Performance in Germany — modelled from more than twelve digital signal sources. Peak Performance has an estimated audience of 660,189 people in Germany.

#10among Outdoor in Germany#1216among Brand in Germany#470in Fashion & Accessoires

The average Peak Performance fan in Germany is 38.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Haglöfs, Moodle, Almost Famous, with strongest over-indexing on Haglöfs (74.25× the country average).

Demographically, the Peak Performance audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peak Performance fan in Germany is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Haglöfs.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peak Performance profile in Germany.

Audience size
660K
in Germany
Gender
40.7%♀
59.3% male
Age
38.2
average years
Country rank
#9298
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peak Performance

40.7% are female, 59.3% are male, average age 38.2.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Peak Performance audience in Germany
MetricValue
Female40.7%
Male59.3%
Average age38.2
Estimated audience size660,189
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Peak Performance audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4923%
50+15%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Peak Performance audience comes from Germany.

Worldwide audience distribution share by country for Peak Performance
CountryShare
Germany17.6%
Sweden14.0%
United States6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peak Performance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peak Performance customers by region in Germany
#RegionReachAffinity×
01Bayern~300K2.66×
02Hamburg~30K1.76×
03Baden-Württemberg~100K1.46×
04Hessen~60K1.21×
05Berlin~30K1.12×
06Nordrhein-Westfalen~100K1.07×
07Rheinland-Pfalz~30K0.88×
08Schleswig-Holstein~20K0.84×
09Saarland~6K0.79×
10Sachsen~20K0.78×
11Niedersachsen~40K0.70×
12Thüringen~10K0.70×
13Bremen~4K0.64×
14Brandenburg~10K0.62×
15Mecklenburg-Vorpommern~7K0.59×
16Sachsen-Anhalt~8K0.49×
Fig. 06

Affinity by region

Affinity by region — Peak Performance, Germany
0.49×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peak Performance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peak Performance audience
#·InterestCategoryAffinity×
01HaglöfsFashion & Accessoires74.25×
02Almost FamousMovies & TV53.46×
03Skis RossignolSports25.75×
04C.P. CompanyFashion & Accessoires21.62×
05La SportivaFashion & Accessoires20.64×
06Infinity edge poolTravel & Leisure20.00×
07Nordic walkingSports17.74×
08Stefan ZweigLiterature14.69×
09Atomic SkisSports14.51×
10MoodleTechnology & Electronics14.26×
11Xabi AlonsoSports12.87×
12Ariel WinterMovies & TV11.83×
13Helly HansenFashion & Accessoires11.29×
14Arc'teryxFashion & Accessoires9.02×
15Adventure parkKids & Family8.85×
16Kate WinsletMovies & TV8.32×
17Canada GooseFashion & Accessoires7.49×
18VaudeFashion & Accessoires7.39×
19PatagoniaFashion & Accessoires5.69×
20Extreme sportSports3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peak Performance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peak Performance audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.98×
Early Adopter MentalityPOWER1.77×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peak Performance audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
SpiritualityBALANCE0.94×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Peak Performance's target market in Germany?

Peak Performance's target market in Germany covers an estimated 660,189 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Peak Performance customers?

40.7% of the Peak Performance audience are female, 59.3% are male, with an average age of 38.2 years.

03

Which brands do Peak Performance fans like most?

Peak Performance fans show strongest brand affinity for Haglöfs (74.25×), Moodle (14.26×), and Almost Famous (53.46×) over the country average.

04

Where do Peak Performance fans live in Germany?

Peak Performance fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Peak Performance fans also like?

Beyond Peak Performance itself, the audience over-indexes on Moodle (14.26×), Almost Famous (53.46×), Xabi Alonso (12.87×), and Nordic walking (17.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in Germany

See Peak Performance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peak Performance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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