Rascasse Audience Intelligence

Rush Hour (1998 film) Audience in United States

A data profile of the people who buy, follow and care about Rush Hour (1998 film) in United States — modelled from more than twelve digital signal sources. Rush Hour (1998 film) has an estimated audience of 366,030 people in United States.

#116among Action in United States#3887among Movie / TV Show / Series in United States#7974in Movies & TV

The average Rush Hour (1998 film) fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milla Jovovich, John Wick 2, Joey King, with strongest over-indexing on Milla Jovovich (174.69× the country average).

Demographically, the Rush Hour (1998 film) audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rush Hour (1998 film) fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Milla Jovovich.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rush Hour (1998 film) profile in United States.

Audience size
366K
in United States
Gender
34.9%♀
65.1% male
Age
39.3
average years
Country rank
#43562
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rush Hour (1998 film) viewers

34.9% are female, 65.1% are male, average age 39.3.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Rush Hour (1998 film) audience in United States
MetricValue
Female34.9%
Male65.1%
Average age39.3
Estimated audience size366,030
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Rush Hour (1998 film) audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3928%
40-4933%
50+7%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Rush Hour (1998 film) audience comes from United States.

Worldwide audience distribution share by country for Rush Hour (1998 film)
CountryShare
United States15.1%
China9.0%
Philippines4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rush Hour (1998 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rush Hour (1998 film) fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.41×
02Texas~40K1.30×
03Hawaii~2K1.21×
04Nevada~4K1.20×
05Arizona~9K1.18×
06Maryland~8K1.18×
07Georgia~10K1.17×
08Mississippi~4K1.13×
09New Jersey~10K1.12×
10Louisiana~5K1.12×
11New York~20K1.11×
12Oklahoma~5K1.10×
13Virginia~10K1.09×
14Arkansas~3K1.09×
15Illinois~10K1.07×
16North Carolina~10K1.07×
17Connecticut~4K1.05×
18Michigan~10K1.04×
19Washington~8K1.04×
20Alabama~5K1.04×
21New Mexico~2K1.04×
22Alaska<1K1.04×
23Missouri~6K1.02×
24South Carolina~6K1.01×
25Utah~3K1.01×
26Tennessee~8K1.00×
27Minnesota~5K1.00×
28Oregon~4K1.00×
29Delaware~1K1.00×
30Indiana~7K0.99×
31Kentucky~5K0.99×
32Kansas~3K0.99×
33Florida~20K0.97×
34Pennsylvania~10K0.96×
35Massachusetts~7K0.96×
36Nebraska~2K0.96×
37Washington, District of Columbia~1K0.95×
38Colorado~6K0.93×
39Idaho~2K0.93×
40Rhode Island~1K0.93×
41Montana<1K0.92×
42North Dakota<1K0.92×
43Ohio~10K0.91×
44South Dakota<1K0.91×
45Vermont<1K0.90×
46Iowa~3K0.89×
47Wisconsin~5K0.88×
48West Virginia~2K0.88×
49New Hampshire~1K0.86×
50Maine~1K0.86×
Fig. 06

Affinity by region

Affinity by region — Rush Hour (1998 film), United States
0.86×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rush Hour (1998 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rush Hour (1998 film) audience
#·InterestCategoryAffinity×
01Milla JovovichMovies & TV174.69×
02John Wick 2Movies & TV168.46×
03The Man from U.N.C.L.E.Movies & TV69.91×
04Joey KingMovies & TV44.51×
05Reservoir DogsMovies & TV40.73×
06BoratMovies & TV38.31×
07Tropic ThunderMovies & TV33.09×
08Austin Powers (film series)Movies & TV32.06×
09Christopher WalkenMovies & TV29.52×
10Wizards of Waverly PlaceMovies & TV26.78×
11Allison JanneyMovies & TV20.00×
12Black Panther (film)Movies & TV19.17×
13Olivia MunnMovies & TV18.13×
14Ghostbusters (franchise)Movies & TV18.10×
15Debby RyanMovies & TV17.32×
16Anna FarisMovies & TV13.10×
17MonstersMovies & TV12.12×
18Bill MurrayMovies & TV10.26×
19Pizza HutFood & Beverages4.38×
20SubwayFood & Beverages4.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rush Hour (1998 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rush Hour (1998 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.11×
Convenience OrientationPREMIUM2.19×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rush Hour (1998 film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
CreativityOPEN0.64×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rush Hour (1998 film) have in United States?

Rush Hour (1998 film) has an estimated audience of 366,030 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rush Hour (1998 film) viewers?

34.9% of Rush Hour (1998 film) fans are female, 65.1% are male, with an average age of 39.3 years.

03

Which brands do Rush Hour (1998 film) fans like most?

Rush Hour (1998 film) fans show strongest brand affinity for Milla Jovovich (174.69×), John Wick 2 (168.46×), and Joey King (44.51×) over the country average.

04

Where do Rush Hour (1998 film) fans live in United States?

Rush Hour (1998 film) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rush Hour (1998 film) fans also like?

Beyond Rush Hour (1998 film) itself, the audience over-indexes on John Wick 2 (168.46×), Joey King (44.51×), Reservoir Dogs (40.73×), and Christopher Walken (29.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rush Hour (1998 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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