Rush Hour (1998 film) Audience in United States
Rush Hour (1998 film) has an estimated audience of 377,882 people in United States. 34.9% are female, 65.1% are male, average age 39.3. Top brand affinities: John Wick 2, Milla Jovovich, Joey King, Austin Powers (film series), Reservoir Dogs.
Top brand affinities include John Wick 2, Milla Jovovich, Joey King, with strongest over-indexing on John Wick 2 (213.89× the country average). Demographically, the Rush Hour (1998 film) audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Rush Hour (1998 film) fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 39.3 |
| Estimated audience size | 377,882 |
Audience persona
The typical Rush Hour (1998 film) fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for John Wick 2.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Wick 2 | 213.89× | Movies & TV |
| Milla Jovovich | 134.28× | Movies & TV |
| Joey King | 44.33× | Movies & TV |
| Austin Powers (film series) | 41.04× | Movies & TV |
| Reservoir Dogs | 40.62× | Movies & TV |
| Christopher Walken | 28.81× | Movies & TV |
| Borat | 39.48× | Movies & TV |
| Tropic Thunder | 28.19× | Movies & TV |
| Kia Sportage | 30× | Cars & Mobility |
| Anna Faris | 20× | Movies & TV |
| Black Panther (film) | 17.77× | Movies & TV |
| Olivia Munn | 17.15× | Movies & TV |
| The Man from U.N.C.L.E. | 48.72× | Movies & TV |
| Chevy Chase | 14.88× | Movies & TV |
| Wizards of Waverly Place | 26.27× | Movies & TV |
| Rachel McAdams | 12.19× | Movies & TV |
| Brendan Fraser | 13.28× | Movies & TV |
| Allison Janney | 20× | Movies & TV |
| Beverly Hills Cop | 21.46× | Movies & TV |
| Monsters | 12.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Convenience Orientation | PREMIUM | 1.55 |
| Early Adopter Mentality | POWER | 1.45 |
| Extroversion | THRILL | 1.44 |
| Urban Lifestyle | OPEN | 1.41 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| China | 9.0% |
| Philippines | 4.6% |
See Rush Hour (1998 film) audiences in other countries
More Action audiences in United States
- Harry Potter (76,449,631)
- Godzilla (35,760,559)
- Frontier (14,633,218)
- Volcano (1997 film) (10,068,956)
- Mission: Impossible (film series) (9,743,226)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rush Hour (1998 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.