Rice vermicelli Audience in United States

Rice vermicelli has an estimated audience of 288,264 people in United States. 39.6% are female, 60.4% are male, average age 43.2. Top regions: California, Texas, New York. Top brand affinities: Confucianism, Pound cake, paul smith, Indeed.com, Google Maps.

The average Rice vermicelli fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Confucianism, Pound cake, paul smith, with strongest over-indexing on Confucianism (48.57× the country average). Demographically, the Rice vermicelli audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Rice vermicelli fans

Demographic split for Rice vermicelli audience in United States
MetricValue
Female39.6%
Male60.4%
Average age43.2
Estimated audience size288,264

Audience persona

The typical Rice vermicelli fan in United States is more male, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Confucianism.

Top regions in United States

Top regions ranked by reach for Rice vermicelli in United States
RegionReachAffinity
California47,1021.49×
Texas28,5691.15×
New York26,0141.61×
Florida23,5561.21×
Pennsylvania14,7061.52×
Georgia12,5131.41×
New Jersey10,6601.45×
Virginia10,4071.48×
Washington8,6411.49×
Illinois8,4670.88×
North Carolina7,4490.86×
Massachusetts7,2501.28×
Arizona6,5761.12×
Colorado6,2121.37×
Maryland6,0181.21×
Ohio5,6420.64×
Minnesota5,5691.35×
Michigan5,1490.68×
South Carolina4,6031.06×
Wisconsin4,0610.94×
Oregon4,0511.23×
Indiana3,8920.74×
Tennessee3,7610.65×
Louisiana3,5840.96×
Connecticut3,4921.21×
Missouri3,3050.71×
Nevada3,0291.09×
Alabama2,9990.74×
Oklahoma2,5060.78×
Kentucky2,4350.67×
Hawaii2,1281.72×
Utah2,0610.8×
Kansas1,9180.84×
Iowa1,6600.7×
Arkansas1,5440.65×
Mississippi1,4420.61×
New Mexico1,4210.98×
Washington, District of Columbia1,2881.49×
Idaho1,1560.8×
Nebraska1,0100.7×
New Hampshire9060.8×
Maine8980.87×
Delaware8921.12×
Montana7971×
West Virginia7330.55×
Rhode Island7290.79×
Alaska6401.04×
Vermont4300.85×
South Dakota3410.51×
North Dakota3060.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rice vermicelli audience
BrandAffinityCategory
Confucianism48.57×Politics & Society
Pound cake44.1×Food & Beverages
paul smith20×Fashion & Accessoires
Indeed.com3.32×Business & Career
Google Maps3.03×Internet & Social Media
Coppa Italia54.3×Sports
Capital One2.88×Business & Career
Borussia Dortmund13.16×Sports
Supermarket3.15×Shopping
TeamViewer20×Technology & Electronics
FC Bayern Munich4.5×Sports
Enterprise Rent-A-Car3.72×Cars & Mobility
Primeira Liga16.66×Sports
Diabetes mellitus awareness3.98×Health
Autism Awareness5.36×Health
Google News3.35×News
Bayer 04 Leverkusen20×Sports
MSN2.12×News
Frozen food5.2×Food & Beverages
Livemusic2.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rice vermicelli audience
TraitClusterScore
IndulgenceJOY1.9
Luxury OrientationPREMIUM1.78
Pet OwnershipJOY1.39
Career OrientationPOWER1.3
Price SensitivityPREMIUM1.29
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Rice vermicelli
CountryShare
Vietnam18.7%
Malaysia11.9%
Romania10.3%

See Rice vermicelli audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Rice vermicelli have in United States?

Rice vermicelli has an estimated audience of 288,264 people in United States, concentrated in California and Texas.

What is the gender split and age of Rice vermicelli fans?

39.6% of Rice vermicelli fans are female, 60.4% are male, with an average age of 43.2 years.

Which brands do Rice vermicelli fans like most?

Rice vermicelli fans show strongest brand affinity for Confucianism (48.57×), Pound cake (44.1×), and paul smith (20×) over the country average.

Where do Rice vermicelli fans live in United States?

Rice vermicelli fans in United States are most concentrated in California (reach 47,102), Texas (reach 28,569), and New York (reach 26,014). These three regions account for the largest share of the active audience.

What other brands do Rice vermicelli fans also like?

Beyond Rice vermicelli itself, the audience over-indexes on Pound cake (44.1×), paul smith (20×), Indeed.com (3.32×), and Google Maps (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice vermicelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.