Rascasse Audience Intelligence

Rice vermicelli Audience in United States

A data profile of the people who buy, follow and care about Rice vermicelli in United States — modelled from more than twelve digital signal sources. Rice vermicelli has an estimated audience of 288,264 people in United States.

#358among Dish in United States#13642among Topic in United States#2537in Food & Beverages

The average Rice vermicelli fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pound cake, paul smith, Confucianism, with strongest over-indexing on Pound cake (46.76× the country average).

Demographically, the Rice vermicelli audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rice vermicelli fan in United States is more male, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Pound cake.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rice vermicelli profile in United States.

Audience size
288K
in United States
Gender
39.6%♀
60.4% male
Age
43.2
average years
Country rank
#49337
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rice vermicelli fans

39.6% are female, 60.4% are male, average age 43.2.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Rice vermicelli audience in United States
MetricValue
Female39.6%
Male60.4%
Average age43.2
Estimated audience size288,264
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Rice vermicelli audience in United States
Age bracketShare%
16-1914%
20-2912%
30-3920%
40-4928%
50+26%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Rice vermicelli audience comes from United States.

Worldwide audience distribution share by country for Rice vermicelli
CountryShare
Vietnam18.7%
Malaysia11.9%
Romania10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rice vermicelli audience in United States is strongest.

Fig. 05

Top regions by affinity

Rice vermicelli fans by region: top regions in United States
#RegionReachAffinity×
01New York~20K1.48×
02Hawaii~2K1.45×
03Pennsylvania~10K1.37×
04California~40K1.34×
05Washington~8K1.32×
06New Jersey~10K1.31×
07Virginia~9K1.29×
08Washington, District of Columbia~1K1.28×
09Massachusetts~7K1.24×
10Georgia~10K1.23×
11Connecticut~4K1.22×
12Minnesota~5K1.20×
13Maryland~6K1.19×
14Oregon~4K1.18×
15Colorado~5K1.15×
16Florida~20K1.11×
17Rhode Island<1K1.06×
18Delaware<1K1.06×
19Louisiana~4K1.04×
20Alaska<1K1.04×
21Vermont<1K1.04×
22South Carolina~4K1.03×
23Arizona~6K1.02×
24Wisconsin~4K1.00×
25Montana<1K1.00×
26Texas~20K0.99×
27Nevada~3K0.99×
28New Mexico~1K0.99×
29North Carolina~9K0.98×
30Maine<1K0.95×
31Kansas~2K0.92×
32New Hampshire~1K0.92×
33Illinois~9K0.91×
34North Dakota<1K0.89×
35South Dakota<1K0.88×
36Idaho~1K0.87×
37Alabama~3K0.86×
38Utah~2K0.86×
39Nebraska~1K0.86×
40Missouri~4K0.85×
41Oklahoma~3K0.85×
42West Virginia~1K0.85×
43Iowa~2K0.84×
44Arkansas~2K0.84×
45Mississippi~2K0.83×
46Tennessee~5K0.80×
47Indiana~4K0.80×
48Kentucky~3K0.79×
49Michigan~6K0.78×
50Ohio~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Rice vermicelli, United States
0.77×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rice vermicelli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rice vermicelli audience
#·InterestCategoryAffinity×
01Adana kebabıFood & Beverages99.02×
02Pound cakeFood & Beverages46.76×
03ConfucianismPolitics & Society33.22×
04paul smithFashion & Accessoires20.00×
05Robert LewandowskiSports20.00×
06Bayer 04 LeverkusenSports20.00×
07Real SociedadSports16.65×
08UEFA European ChampionshipSports14.66×
09FIFA Club World CupSports13.94×
10Borussia DortmundSports12.05×
11Felicity JonesMovies & TV11.66×
12Frozen foodFood & Beverages6.50×
13North KoreaTravel & Leisure5.47×
14MongoliaTravel & Leisure4.57×
15National Women's Soccer LeagueSports4.50×
16SupermarketShopping3.93×
17FedExBusiness & Career2.53×
18Trader Joe'sShopping2.43×
19WalgreensShopping1.91×
20Breaking newsMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rice vermicelli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rice vermicelli audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.39×
Pet OwnershipJOY1.56×
Family OrientationCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rice vermicelli audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
CreativityOPEN0.91×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rice vermicelli have in United States?

Rice vermicelli has an estimated audience of 288,264 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rice vermicelli fans?

39.6% of Rice vermicelli fans are female, 60.4% are male, with an average age of 43.2 years.

03

Which brands do Rice vermicelli fans like most?

Rice vermicelli fans show strongest brand affinity for Pound cake (46.76×), paul smith (20×), and Confucianism (33.22×) over the country average.

04

Where do Rice vermicelli fans live in United States?

Rice vermicelli fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rice vermicelli fans also like?

Beyond Rice vermicelli itself, the audience over-indexes on paul smith (20×), Confucianism (33.22×), Supermarket (3.93×), and FIFA Club World Cup (13.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rice vermicelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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