Rascasse Audience Intelligence

Batter (cooking) Audience in United States

A data profile of the people who buy, follow and care about Batter (cooking) in United States — modelled from more than twelve digital signal sources. Batter (cooking) has an estimated audience of 5,868,171 people in United States.

#3397among Topic in United States#409in Food & Beverages

The average Batter (cooking) fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Chocolate brownie, Pastry, with strongest over-indexing on Non-alcoholic beverage (4.67× the country average).

Demographically, the Batter (cooking) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Batter (cooking) fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Batter (cooking) profile in United States.

Audience size
5.9M
in United States
Gender
70.0%♀
30.0% male
Age
43.2
average years
Country rank
#5808
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Batter (cooking) fans

70.0% are female, 30.0% are male, average age 43.2.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Batter (cooking) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age43.2
Estimated audience size5,868,171
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Batter (cooking) audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

47.2%

of the worldwide Batter (cooking) audience comes from United States.

Worldwide audience distribution share by country for Batter (cooking)
CountryShare
United States47.2%
United Kingdom10.5%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Batter (cooking) audience in United States is strongest.

Fig. 05

Top regions by affinity

Batter (cooking) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K3.48×
02California~800K1.24×
03Hawaii~30K1.17×
04Washington~100K1.13×
05Texas~600K1.12×
06New Jersey~200K1.12×
07New York~400K1.10×
08Massachusetts~100K1.10×
09Nevada~60K1.08×
10Virginia~200K1.06×
11Maryland~100K1.06×
12Georgia~200K1.05×
13Ohio~200K1.04×
14Oregon~70K1.04×
15Alaska~10K1.03×
16Florida~400K1.02×
17Connecticut~60K1.02×
18Washington, District of Columbia~20K1.02×
19Illinois~200K1.00×
20North Carolina~200K0.99×
21Minnesota~80K0.99×
22Maine~20K0.98×
23Pennsylvania~200K0.96×
24Michigan~100K0.95×
25Indiana~100K0.95×
26Mississippi~50K0.95×
27Kansas~40K0.95×
28South Carolina~80K0.94×
29Oklahoma~60K0.94×
30Kentucky~70K0.93×
31New Hampshire~20K0.93×
32Rhode Island~20K0.93×
33Vermont~10K0.93×
34Arizona~100K0.92×
35Wisconsin~80K0.92×
36New Mexico~30K0.92×
37North Dakota~10K0.92×
38Arkansas~40K0.91×
39Nebraska~30K0.91×
40Missouri~90K0.90×
41Colorado~80K0.90×
42Utah~50K0.90×
43Delaware~10K0.90×
44Iowa~40K0.89×
45Alabama~70K0.88×
46South Dakota~10K0.88×
47Tennessee~100K0.87×
48Montana~10K0.87×
49Idaho~30K0.86×
50West Virginia~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Batter (cooking), United States
0.86×1.00×3.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Batter (cooking) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Batter (cooking) audience
#·InterestCategoryAffinity×
01Chocolate brownieFood & Beverages4.94×
02Non-alcoholic beverageFood & Beverages4.67×
03PastryFood & Beverages2.60×
04Britney SpearsMusic & Radio2.13×
05Rail transportTravel & Leisure2.11×
06IHOPFood & Beverages2.02×
07BakeryFood & Beverages1.97×
08Charitable organizationPolitics & Society1.84×
09Snack foodFood & Beverages1.78×
10PharmacyBusiness & Career1.76×
11Trader Joe'sShopping1.73×
12BreakfastFood & Beverages1.69×
13MilkFood & Beverages1.64×
14GrillingFood & Beverages1.62×
15Take-outFood & Beverages1.61×
16SupermarketShopping1.57×
17GeneticsKids & Family1.56×
18Texas RoadhouseFood & Beverages1.55×
19CocktailFood & Beverages1.55×
20LunchFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Batter (cooking) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Batter (cooking) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.84×
IndulgenceJOY1.69×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Batter (cooking) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
Social Media UsageJOY0.62×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Batter (cooking) have in United States?

Batter (cooking) has an estimated audience of 5,868,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Batter (cooking) fans?

70.0% of Batter (cooking) fans are female, 30.0% are male, with an average age of 43.2 years.

03

Which brands do Batter (cooking) fans like most?

Batter (cooking) fans show strongest brand affinity for Non-alcoholic beverage (4.67×), Chocolate brownie (4.94×), and Pastry (2.6×) over the country average.

04

Where do Batter (cooking) fans live in United States?

Batter (cooking) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Batter (cooking) fans also like?

Beyond Batter (cooking) itself, the audience over-indexes on Chocolate brownie (4.94×), Pastry (2.6×), Trader Joe's (1.73×), and Texas Roadhouse (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Batter (cooking) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Batter (cooking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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