Batter (cooking) Audience in United States

Batter (cooking) has an estimated audience of 5,868,171 people in United States. 70.0% are female, 30.0% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Batter (cooking) fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Batter (cooking) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Batter (cooking) fans

Demographic split for Batter (cooking) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age43.2
Estimated audience size5,868,171

Audience persona

The typical Batter (cooking) fan in United States is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Batter (cooking) in United States
RegionReachAffinity
California855,3741.33×
Texas553,0351.1×
Florida435,9621.1×
New York390,1471.19×
Illinois207,2561.06×
Pennsylvania198,3531×
Georgia197,1751.09×
Ohio183,4941.02×
Louisiana182,5522.41×
North Carolina175,8381×
New Jersey175,2181.17×
Virginia159,2131.11×
Michigan153,6641×
Washington143,3591.22×
Massachusetts139,3891.21×
Maryland111,5471.11×
Arizona104,6790.87×
Tennessee103,4920.88×
Indiana100,9830.94×
Colorado93,5681.01×
Minnesota86,7221.03×
Missouri85,5110.9×
Wisconsin83,9940.95×
South Carolina83,3070.94×
Oregon76,3711.14×
Kentucky66,8310.91×
Alabama65,8210.8×
Connecticut61,8341.05×
Oklahoma58,0080.89×
Nevada57,0411.01×
Utah49,1820.94×
Kansas44,4830.96×
Mississippi42,6130.88×
Arkansas42,1080.87×
Iowa41,4050.86×
Hawaii31,6971.26×
Nebraska25,6520.87×
New Mexico24,9140.85×
Idaho23,2790.79×
New Hampshire22,1660.96×
West Virginia21,0700.77×
Maine20,4930.97×
Washington, District of Columbia19,1631.09×
Rhode Island17,6620.95×
Delaware13,8060.85×
Montana12,6010.77×
Alaska11,0760.88×
North Dakota9,7510.81×
South Dakota9,3690.69×
Vermont9,2750.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Batter (cooking) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.57×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.05×Movies & TV
Forrest Gump14.23×Movies & TV
Fiverr14.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Batter (cooking) audience
TraitClusterScore
IndulgenceJOY1.64
Healthy LifestyleBALANCE1.62
Community OrientationOPEN1.52
Urban LifestyleOPEN1.47
Family OrientationCONSERVATISM1.42
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Batter (cooking)
CountryShare
United States47.2%
United Kingdom10.5%
Japan4.8%

See Batter (cooking) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Batter (cooking) have in United States?

Batter (cooking) has an estimated audience of 5,868,171 people in United States, concentrated in California and Texas.

What is the gender split and age of Batter (cooking) fans?

70.0% of Batter (cooking) fans are female, 30.0% are male, with an average age of 43.2 years.

Which brands do Batter (cooking) fans like most?

Batter (cooking) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Batter (cooking) fans live in United States?

Batter (cooking) fans in United States are most concentrated in California (reach 855,374), Texas (reach 553,035), and Florida (reach 435,962). These three regions account for the largest share of the active audience.

What other brands do Batter (cooking) fans also like?

Beyond Batter (cooking) itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Batter (cooking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.