Batter (cooking) Audience in Germany
Batter (cooking) has an estimated audience of 521,480 people in Germany. 69.8% are female, 30.2% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Real property, Sex and the City, Tagesschau.
The average Batter (cooking) fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Real property, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Batter (cooking) audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Batter (cooking) fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 45.6 |
| Estimated audience size | 521,480 |
Audience persona
The typical Batter (cooking) fan in Germany is more female, around 45.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,846 | 1.06× |
| Bayern | 81,245 | 0.97× |
| Baden-Württemberg | 63,049 | 0.89× |
| Niedersachsen | 60,631 | 1.2× |
| Hessen | 31,982 | 0.8× |
| Sachsen | 27,329 | 1.07× |
| Rheinland-Pfalz | 25,438 | 0.97× |
| Schleswig-Holstein | 23,414 | 1.25× |
| Brandenburg | 16,166 | 1× |
| Berlin | 15,512 | 0.67× |
| Thüringen | 14,382 | 1.08× |
| Sachsen-Anhalt | 13,294 | 0.98× |
| Mecklenburg-Vorpommern | 12,285 | 1.23× |
| Hamburg | 12,119 | 1.03× |
| Saarland | 4,742 | 0.74× |
| Bremen | 4,715 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 6× | Business & Career |
| Real property | 6.42× | Home & Garden |
| Sex and the City | 4.9× | Movies & TV |
| Tagesschau | 2.59× | Movies & TV |
| Italo disco | 11.55× | Music & Radio |
| Fast food | 3.56× | Food & Beverages |
| Bakery | 4.16× | Food & Beverages |
| Pets | 1.91× | Pets & Animals |
| Scentsy | 18.95× | Home & Garden |
| Online food ordering | 5.96× | Food & Beverages |
| Harry Potter | 1.77× | Movies & TV |
| Local food | 3.35× | Food & Beverages |
| Airbnb | 2.42× | Travel & Leisure |
| Dieter Bohlen | 4.51× | Music & Radio |
| Batman | 2.49× | Movies & TV |
| Five Guys | 7.55× | Food & Beverages |
| Subway Surfers | 12.85× | Games |
| Shellfish | 10.13× | Food & Beverages |
| Ryanair | 2.35× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.68 |
| Indulgence | JOY | 2.17 |
| Convenience Orientation | PREMIUM | 2.13 |
| Design Affinity | PREMIUM | 2.12 |
| Pet Ownership | JOY | 1.93 |
| LGBTQ+ Identity | OPEN | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.2% |
| United Kingdom | 10.5% |
| Japan | 4.8% |
See Batter (cooking) audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Batter (cooking) have in Germany?
Batter (cooking) has an estimated audience of 521,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Batter (cooking) fans?
69.8% of Batter (cooking) fans are female, 30.2% are male, with an average age of 45.6 years.
Which brands do Batter (cooking) fans like most?
Batter (cooking) fans show strongest brand affinity for Jotex (78.71×), Western Union (6×), and Real property (6.42×) over the country average.
Where do Batter (cooking) fans live in Germany?
Batter (cooking) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,846), Bayern (reach 81,245), and Baden-Württemberg (reach 63,049). These three regions account for the largest share of the active audience.
What other brands do Batter (cooking) fans also like?
Beyond Batter (cooking) itself, the audience over-indexes on Western Union (6×), Real property (6.42×), Sex and the City (4.9×), and Tagesschau (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Batter (cooking). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.