The Hangover Audience in United States
The Hangover has an estimated audience of 3,407,046 people in United States. 54.9% are female, 45.1% are male, average age 34.0. Top regions: California, Texas, Florida.
The average The Hangover fan in United States is 34.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the The Hangover audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of The Hangover fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 34.0 |
| Estimated audience size | 3,407,046 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 432,725 | 1.15× |
| Texas | 318,801 | 1.09× |
| Florida | 207,768 | 0.9× |
| New York | 170,214 | 0.89× |
| Illinois | 120,759 | 1.06× |
| Pennsylvania | 113,261 | 0.99× |
| Ohio | 107,349 | 1.02× |
| North Carolina | 95,638 | 0.93× |
| Georgia | 91,084 | 0.87× |
| Michigan | 91,044 | 1.02× |
| Arizona | 87,882 | 1.26× |
| New Jersey | 81,471 | 0.94× |
| Virginia | 68,149 | 0.82× |
| Tennessee | 67,358 | 0.99× |
| Indiana | 66,861 | 1.07× |
| Massachusetts | 65,455 | 0.98× |
| Washington | 64,907 | 0.95× |
| Colorado | 62,989 | 1.17× |
| Missouri | 58,898 | 1.07× |
| Wisconsin | 52,556 | 1.03× |
| Nevada | 50,956 | 1.55× |
| Alabama | 49,292 | 1.04× |
| South Carolina | 48,238 | 0.94× |
| Minnesota | 46,709 | 0.96× |
| Maryland | 45,168 | 0.77× |
| Kentucky | 44,838 | 1.05× |
| Louisiana | 43,643 | 0.99× |
| Oklahoma | 40,703 | 1.08× |
| Oregon | 38,858 | 0.99× |
| Utah | 35,394 | 1.16× |
| Connecticut | 31,345 | 0.92× |
| Iowa | 30,273 | 1.08× |
| Kansas | 28,306 | 1.05× |
| Arkansas | 27,714 | 0.99× |
| Mississippi | 24,319 | 0.87× |
| New Mexico | 21,250 | 1.24× |
| Idaho | 19,051 | 1.12× |
| Nebraska | 17,874 | 1.05× |
| West Virginia | 15,369 | 0.97× |
| New Hampshire | 12,549 | 0.93× |
| Hawaii | 10,995 | 0.75× |
| Maine | 10,606 | 0.87× |
| Montana | 10,315 | 1.09× |
| Rhode Island | 10,096 | 0.93× |
| South Dakota | 7,943 | 1.01× |
| North Dakota | 7,861 | 1.12× |
| Washington, District of Columbia | 7,560 | 0.74× |
| Delaware | 7,202 | 0.77× |
| Alaska | 6,570 | 0.9× |
| Wyoming | 5,186 | 1.03× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.46 |
| Luxury Orientation | PREMIUM | 1.43 |
| Early Adopter Mentality | POWER | 1.31 |
| Convenience Orientation | PREMIUM | 1.2 |
| Risk Appetite | THRILL | 1.17 |
| Urban Lifestyle | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| India | 4.9% |
| United Kingdom | 4.4% |
See The Hangover audiences in other countries
More Comedy audiences in United States
- Nate Bargatze (13,691,710)
- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Hangover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.