Rascasse Audience Intelligence

Little Women Audience in United States

A data profile of the people who buy, follow and care about Little Women in United States — modelled from more than twelve digital signal sources. Little Women has an estimated audience of 2,014,004 people in United States.

#865among Movie / TV Show / Series in United States#2198in Movies & TV

The average Little Women fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New York Post, TMZ, Pizza Hut, with strongest over-indexing on New York Post (4.13× the country average).

Demographically, the Little Women audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Women fan in United States is more female, around 33.3 years old, with strong Community Orientation tendencies and a notable affinity for New York Post.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Women profile in United States.

Audience size
2M
in United States
Gender
81.4%♀
18.6% male
Age
33.3
average years
Country rank
#14152
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Women viewers

81.4% are female, 18.6% are male, average age 33.3.

Fig. 02

Gender split

81.4%
Female
18.6%
Male
Demographic split for Little Women audience in United States
MetricValue
Female81.4%
Male18.6%
Average age33.3
Estimated audience size2,014,004
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Little Women audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Little Women audience comes from United States.

Worldwide audience distribution share by country for Little Women
CountryShare
United States38.4%
United Kingdom8.3%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Women audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Women fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.86×
02Arizona~50K1.25×
03Massachusetts~50K1.25×
04Idaho~10K1.24×
05Alaska~5K1.19×
06Vermont~4K1.17×
07Washington~50K1.14×
08Alabama~30K1.13×
09Oregon~30K1.13×
10California~300K1.10×
11Virginia~50K1.06×
12Minnesota~30K1.05×
13Tennessee~40K1.04×
14Oklahoma~20K1.04×
15Missouri~40K1.03×
16Texas~200K1.02×
17Kansas~20K1.02×
18Illinois~70K1.01×
19Colorado~30K1.01×
20Kentucky~30K1.01×
21Connecticut~20K1.01×
22New Hampshire~8K1.01×
23Maine~8K1.00×
24Montana~6K1.00×
25Wisconsin~30K0.99×
26Rhode Island~7K0.99×
27Arkansas~20K0.98×
28Pennsylvania~70K0.97×
29Georgia~60K0.96×
30Michigan~50K0.96×
31New Jersey~50K0.96×
32Indiana~40K0.96×
33Nebraska~10K0.96×
34New York~100K0.95×
35Iowa~20K0.95×
36North Carolina~60K0.94×
37West Virginia~9K0.94×
38Ohio~60K0.92×
39Washington, District of Columbia~6K0.92×
40North Dakota~4K0.92×
41South Dakota~4K0.90×
42Maryland~30K0.85×
43South Carolina~30K0.84×
44Florida~100K0.83×
45Louisiana~20K0.83×
46New Mexico~9K0.83×
47Delaware~5K0.82×
48Hawaii~7K0.81×
49Mississippi~10K0.79×
50Nevada~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Little Women, United States
0.76×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Women audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Women audience
#·InterestCategoryAffinity×
01Meryl StreepMovies & TV5.60×
02Channel 4Movies & TV5.26×
03New York PostNews4.13×
04Harry StylesMusic & Radio3.90×
05Teyana TaylorMovies & TV3.79×
06Barnes & NobleLiterature3.38×
07True crimeMovies & TV2.61×
08TMZInternet & Social Media2.60×
09Pizza HutFood & Beverages2.38×
10Microwave ovenHome & Garden2.33×
11SubwayFood & Beverages2.03×
12Domino's PizzaFood & Beverages1.96×
13TV talkshowsMovies & TV1.96×
14Discount storesShopping1.93×
15Taylor SwiftMusic & Radio1.82×
16SephoraShopping1.62×
17T-MobileTechnology & Electronics1.59×
18Shopping mallsShopping1.59×
19Wendy'sFood & Beverages1.56×
20McDonald'sFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Women audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Women audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.53×
Urban LifestyleOPEN1.40×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Women audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
PatriotismCONSERVATISM0.67×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Women have in United States?

Little Women has an estimated audience of 2,014,004 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Little Women viewers?

81.4% of Little Women fans are female, 18.6% are male, with an average age of 33.3 years.

03

Which brands do Little Women fans like most?

Little Women fans show strongest brand affinity for New York Post (4.13×), TMZ (2.6×), and Pizza Hut (2.38×) over the country average.

04

Where do Little Women fans live in United States?

Little Women fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Little Women fans also like?

Beyond Little Women itself, the audience over-indexes on TMZ (2.6×), Pizza Hut (2.38×), Meryl Streep (5.6×), and Subway (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Little Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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