Little Women Audience in United States

Little Women has an estimated audience of 2,113,056 people in United States. 81.4% are female, 18.6% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, New York Post, Barnes & Noble, FC Bayern Munich, Taylor Swift.

The average Little Women fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, New York Post, Barnes & Noble, with strongest over-indexing on PSV Eindhoven (67.27× the country average). Demographically, the Little Women audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Little Women fans

Demographic split for Little Women audience in United States
MetricValue
Female81.4%
Male18.6%
Average age33.3
Estimated audience size2,113,056

Audience persona

The typical Little Women fan in United States is more female, around 33.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Little Women in United States
RegionReachAffinity
California268,5211.16×
Texas197,7471.09×
Florida122,1000.85×
New York120,2901.02×
Illinois75,1081.07×
Pennsylvania70,2940.99×
Ohio62,1560.95×
North Carolina61,9360.97×
Georgia61,3560.94×
Arizona55,1441.28×
Michigan54,6520.99×
Massachusetts53,9411.3×
Virginia53,7271.04×
New Jersey53,1720.99×
Washington47,7941.13×
Tennessee45,6481.08×
Indiana38,0970.99×
Missouri36,2001.06×
Colorado35,3141.06×
Utah33,7701.78×
Alabama33,0431.12×
Maryland31,2990.86×
Minnesota30,9631.02×
Wisconsin30,3680.96×
Oregon28,1651.16×
South Carolina27,3190.86×
Kentucky27,2551.03×
Oklahoma24,5671.05×
Louisiana22,5950.83×
Connecticut21,2381×
Kansas17,2441.04×
Arkansas16,7380.96×
Iowa16,6350.96×
Nevada15,8380.77×
Mississippi13,3120.76×
Idaho13,0501.23×
Nebraska9,9610.94×
New Mexico8,7790.83×
West Virginia8,3440.85×
New Hampshire8,3241×
Maine7,4770.99×
Hawaii7,3470.81×
Rhode Island6,3960.95×
Washington, District of Columbia5,7870.91×
Montana5,6810.97×
Alaska5,0541.12×
Delaware4,5150.77×
Vermont4,2151.14×
South Dakota4,0690.83×
North Dakota3,7050.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Women audience
BrandAffinityCategory
PSV Eindhoven67.27×Sports
New York Post3.79×News
Barnes & Noble4.05×Literature
FC Bayern Munich3.4×Sports
Taylor Swift2.24×Music & Radio
TMZ2.19×Internet & Social Media
Dollar General1.81×Shopping
Teyana Taylor4.43×Movies & TV
Pizza Hut1.89×Food & Beverages
Meryl Streep6.27×Movies & TV
Harry Styles5.06×Music & Radio
Jennifer Connelly5.68×Movies & TV
T-Mobile1.67×Technology & Electronics
Cardi B3.42×Music & Radio
Deutsche Eishockey Liga15.6×Sports
TV talkshows1.86×Movies & TV
J. C. Penney2.04×Shopping
Texas Roadhouse1.58×Food & Beverages
Sephora1.7×Shopping
Subway1.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Women audience
TraitClusterScore
Urban LifestyleOPEN1.23
MindfulnessBALANCE1.17
Convenience OrientationPREMIUM1.15
CreativityOPEN1.14
ExtroversionTHRILL1.14
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Little Women
CountryShare
United States39.3%
United Kingdom8.6%
Brazil6.0%

See Little Women audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Little Women have in United States?

Little Women has an estimated audience of 2,113,056 people in United States, concentrated in California and Texas.

What is the gender split and age of Little Women fans?

81.4% of Little Women fans are female, 18.6% are male, with an average age of 33.3 years.

Which brands do Little Women fans like most?

Little Women fans show strongest brand affinity for PSV Eindhoven (67.27×), New York Post (3.79×), and Barnes & Noble (4.05×) over the country average.

Where do Little Women fans live in United States?

Little Women fans in United States are most concentrated in California (reach 268,521), Texas (reach 197,747), and Florida (reach 122,100). These three regions account for the largest share of the active audience.

What other brands do Little Women fans also like?

Beyond Little Women itself, the audience over-indexes on New York Post (3.79×), Barnes & Noble (4.05×), FC Bayern Munich (3.4×), and Taylor Swift (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.