A data profile of the people who buy, follow and care about Small office/home office in Brazil — modelled from more than twelve digital signal sources. Small office/home office has an estimated audience of 3,808,716 people in Brazil.
Small office/home office has an estimated audience of 3,808,716 people in Brazil. 65.1% are female, 34.9% are male, average age 40.4. Top brand affinities: Google Maps, GitHub, The Big Bang Theory, Instagram, Country music.
Top brand affinities include Google Maps, GitHub, The Big Bang Theory, with strongest over-indexing on Google Maps (4.14× the country average).
Demographically, the Small office/home office audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Small office/home office fan in Brazil is more female, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Small office/home office profile in Brazil.
65.1% are female, 34.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 40.4 |
| Estimated audience size | 3,808,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Small office/home office audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 13.7% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Small office/home office audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 4.14× | ||
| 02 | GitHub | Internet & Social Media | 4.14× | ||
| 03 | Megan Fox | Movies & TV | 4.14× | ||
| 04 | Scarlett Johansson | Movies & TV | 4.14× | ||
| 05 | Iberia (airline) | Travel & Leisure | 4.14× | ||
| 06 | Prison Break | Movies & TV | 4.14× | ||
| 07 | Emma Stone | Movies & TV | 4.13× | ||
| 08 | The Big Bang Theory | Movies & TV | 3.63× | ||
| 09 | Jim Carrey | Movies & TV | 3.43× | ||
| 10 | Linux | Technology & Electronics | 2.82× | ||
| 11 | Bossa nova | Music & Radio | 2.43× | ||
| 12 | MSN | News | 2.01× | ||
| 13 | Real property | Home & Garden | 1.88× | ||
| 14 | Internet & Social Media | 1.65× | |||
| 15 | Rock music | Music & Radio | 1.63× | ||
| 16 | Country music | Music & Radio | 1.62× | ||
| 17 | Pop music | Music & Radio | 1.60× | ||
| 18 | Medicine | Business & Career | 1.56× | ||
| 19 | Shopping malls | Shopping | 1.54× | ||
| 20 | Hip hop music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Urban Lifestyle | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Small office/home office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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