A data profile of the people who buy, follow and care about Squaw Valley Ski Resort in United States — modelled from more than twelve digital signal sources. Squaw Valley Ski Resort has an estimated audience of 480,470 people in United States.
Squaw Valley Ski Resort has an estimated audience of 480,470 people in United States. 45.5% are female, 54.5% are male, average age 42.9. Top brand affinities: Fischer (company), Winter Olympic Games, Jack Wolfskin, Ski resort, Alpine skiing.
Top brand affinities include Fischer (company), Winter Olympic Games, Jack Wolfskin, with strongest over-indexing on Fischer (company) (816.67× the country average).
Demographically, the Squaw Valley Ski Resort audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Squaw Valley Ski Resort fan in United States is balanced, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for Fischer (company).
The key figures that characterise the Squaw Valley Ski Resort profile in United States.
45.5% are female, 54.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 42.9 |
| Estimated audience size | 480,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 27% |
The strongest cross-interests of the Squaw Valley Ski Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fischer (company) | Sports | 816.67× | ||
| 02 | Jack Wolfskin | Fashion & Accessoires | 72.92× | ||
| 03 | Face/Off | Movies & TV | 22.42× | ||
| 04 | Winter Olympic Games | Sports | 21.31× | ||
| 05 | FIS Alpine Ski World Cup | Sports | 20.00× | ||
| 06 | Ski jumping | Sports | 20.00× | ||
| 07 | Jackson Hole | Travel & Leisure | 15.43× | ||
| 08 | Shimano | Cars & Mobility | 14.66× | ||
| 09 | Guy Ritchie | Movies & TV | 14.32× | ||
| 10 | Mount Everest | Travel & Leisure | 13.43× | ||
| 11 | Ski resort | Travel & Leisure | 11.28× | ||
| 12 | Alpine skiing | Sports | 10.37× | ||
| 13 | Lindsey Vonn | Sports | 10.27× | ||
| 14 | Costa Rica | Travel & Leisure | 8.21× | ||
| 15 | City Bank | Business & Career | 7.30× | ||
| 16 | Gina Carano | Movies & TV | 5.82× | ||
| 17 | Extreme sport | Sports | 4.76× | ||
| 18 | Mountains | Travel & Leisure | 4.14× | ||
| 19 | Planet Fitness | Sports | 2.54× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.30× | |
| Sports Activity | POWER | 2.23× | |
| Patriotism | CONSERVATISM | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Pet Ownership | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Squaw Valley Ski Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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