A data profile of the people who buy, follow and care about Outdoor Photographer in United Kingdom — modelled from more than twelve digital signal sources. Outdoor Photographer has an estimated audience of 4,160,728 people in United Kingdom.
The average Outdoor Photographer fan in United Kingdom is 41.0 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Digital photography, Travel Blogger, Wildlife photography, with strongest over-indexing on Digital photography (6× the country average).
Demographically, the Outdoor Photographer audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Outdoor Photographer fan in United Kingdom is balanced, around 41.0 years old, with strong Travelling tendencies and a notable affinity for Digital photography.
The key figures that characterise the Outdoor Photographer profile in United Kingdom.
54.8% are female, 45.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 41.0 |
| Estimated audience size | 4,160,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Outdoor Photographer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.1% |
| Japan | 15.4% |
| China | 9.6% |
Where the Outdoor Photographer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~200K | 1.10× | |
| 02 | East of England | ~400K | 1.04× | |
| 03 | South West | ~400K | 1.03× | |
| 04 | West Midlands | ~200K | 1.01× | |
| 05 | Yorkshire and the Humber | ~300K | 1.00× | |
| 06 | East Midlands | ~300K | 0.98× | |
| 07 | South East | ~500K | 0.96× | |
| 08 | North West | ~400K | 0.90× |
The strongest cross-interests of the Outdoor Photographer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Blogger | Travel & Leisure | 14.00× | ||
| 02 | Fujifilm | Technology & Electronics | 9.51× | ||
| 03 | Nikon | Technology & Electronics | 7.84× | ||
| 04 | Digital camera | Technology & Electronics | 6.30× | ||
| 05 | Video editing | Technology & Electronics | 6.22× | ||
| 06 | Digital photography | Business & Career | 6.00× | ||
| 07 | Birdwatching | Pets & Animals | 4.86× | ||
| 08 | Wildlife photography | Technology & Electronics | 4.57× | ||
| 09 | Home business | Business & Career | 3.98× | ||
| 10 | Travel photography | Technology & Electronics | 3.32× | ||
| 11 | Houseplant | Home & Garden | 3.17× | ||
| 12 | Activism | Politics & Society | 2.85× | ||
| 13 | Philanthropy | Arts & Culture | 2.62× | ||
| 14 | Livemusic | Music & Radio | 2.59× | ||
| 15 | Local food | Food & Beverages | 2.32× | ||
| 16 | Museum | Arts & Culture | 2.29× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.06× | ||
| 18 | Donald Trump | Politics & Society | 2.03× | ||
| 19 | EasyJet | Travel & Leisure | 1.96× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.61× | |
| Risk Appetite | THRILL | 2.00× | |
| Luxury Orientation | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Outdoor Photographer has an estimated audience of 4,160,728 people in United Kingdom, concentrated in South East and North West.
54.8% of Outdoor Photographer fans are female, 45.2% are male, with an average age of 41.0 years.
Outdoor Photographer fans show strongest brand affinity for Digital photography (6×), Travel Blogger (14×), and Wildlife photography (4.57×) over the country average.
Outdoor Photographer fans in United Kingdom are most concentrated in South East (reach ~500K), North West (reach ~400K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Outdoor Photographer itself, the audience over-indexes on Travel Blogger (14×), Wildlife photography (4.57×), Digital camera (6.3×), and Do it yourself (DIY) (2.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Outdoor Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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