Safari lodge Audience in Germany
Safari lodge has an estimated audience of 242,868 people in Germany. 48.3% are female, 51.7% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sustainable tourism, Safari, National park, Kruger National Park, Tanzania.
The average Safari lodge fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sustainable tourism, Safari, National park, with strongest over-indexing on Sustainable tourism (23.94× the country average). Demographically, the Safari lodge audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Safari lodge fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 43.7 |
| Estimated audience size | 242,868 |
Audience persona
The typical Safari lodge fan in Germany is balanced, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Sustainable tourism.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,856 | 0.88× |
| Bayern | 37,170 | 0.95× |
| Baden-Württemberg | 32,965 | 0.99× |
| Niedersachsen | 25,441 | 1.08× |
| Hessen | 22,374 | 1.21× |
| Rheinland-Pfalz | 18,634 | 1.53× |
| Brandenburg | 10,042 | 1.33× |
| Sachsen | 9,020 | 0.76× |
| Berlin | 8,095 | 0.75× |
| Schleswig-Holstein | 7,081 | 0.81× |
| Hamburg | 6,190 | 1.13× |
| Sachsen-Anhalt | 5,159 | 0.82× |
| Thüringen | 4,516 | 0.73× |
| Saarland | 3,722 | 1.25× |
| Mecklenburg-Vorpommern | 3,063 | 0.66× |
| Bremen | 2,324 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable tourism | 23.94× | Business & Career |
| Safari | 17.03× | Travel & Leisure |
| National park | 12.47× | Travel & Leisure |
| Kruger National Park | 48.37× | Travel & Leisure |
| Tanzania | 16.33× | Travel & Leisure |
| Serengeti Park | 6.59× | Travel & Leisure |
| Africa | 4.65× | Travel & Leisure |
| Spiegel Online | 2.13× | News |
| Big five game | 36.85× | Pets & Animals |
| African Safari | 54.43× | Travel & Leisure |
| Green building | 4.97× | Home & Garden |
| Botswana | 13.31× | Travel & Leisure |
| Google Maps | 2.12× | Internet & Social Media |
| RV park | 2.97× | Cars & Mobility |
| Airbnb | 1.79× | Travel & Leisure |
| Local news | 2.42× | News |
| Namibia | 8.62× | Travel & Leisure |
| Dog harness | 2.61× | Pets & Animals |
| Recreation | 1.92× | Travel & Leisure |
| Dog health | 2.48× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.57 |
| Travelling | THRILL | 2.34 |
| Sustainability | BALANCE | 1.91 |
| Early Adopter Mentality | POWER | 1.84 |
| Urban Lifestyle | OPEN | 1.74 |
| Pet Ownership | JOY | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 20.1% |
| United States | 9.4% |
| Zambia | 6.7% |
See Safari lodge audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Safari lodge have in Germany?
Safari lodge has an estimated audience of 242,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Safari lodge fans?
48.3% of Safari lodge fans are female, 51.7% are male, with an average age of 43.7 years.
Which brands do Safari lodge fans like most?
Safari lodge fans show strongest brand affinity for Sustainable tourism (23.94×), Safari (17.03×), and National park (12.47×) over the country average.
Where do Safari lodge fans live in Germany?
Safari lodge fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,856), Bayern (reach 37,170), and Baden-Württemberg (reach 32,965). These three regions account for the largest share of the active audience.
What other brands do Safari lodge fans also like?
Beyond Safari lodge itself, the audience over-indexes on Safari (17.03×), National park (12.47×), Kruger National Park (48.37×), and Tanzania (16.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Safari lodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.