Rascasse Audience Intelligence

Safari lodge Audience in Germany

A data profile of the people who buy, follow and care about Safari lodge in Germany — modelled from more than twelve digital signal sources. Safari lodge has an estimated audience of 242,868 people in Germany.

#48among Travel type in Germany#255among Touchpoint in Germany#1643in Travel & Leisure

The average Safari lodge fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Sustainable tourism, Safari, National park, with strongest over-indexing on Sustainable tourism (23.94× the country average).

Demographically, the Safari lodge audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Safari lodge fan in Germany is balanced, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Sustainable tourism.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safari lodge profile in Germany.

Audience size
243K
in Germany
Gender
48.3%♀
51.7% male
Age
43.7
average years
Country rank
#20045
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Safari lodge fans

48.3% are female, 51.7% are male, average age 43.7.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Safari lodge audience in Germany
MetricValue
Female48.3%
Male51.7%
Average age43.7
Estimated audience size242,868
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Safari lodge audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3922%
40-4929%
50+25%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Safari lodge audience comes from Germany.

Worldwide audience distribution share by country for Safari lodge
CountryShare
South Africa20.1%
United States9.4%
Zambia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safari lodge audience in Germany is strongest.

Fig. 05

Top regions by affinity

Safari lodge fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.56×
02Rheinland-Pfalz~20K1.24×
03Hessen~20K1.12×
04Brandenburg~8K1.10×
05Bremen~2K1.07×
06Saarland~3K1.06×
07Hamburg~6K1.04×
08Bayern~40K0.98×
09Baden-Württemberg~30K0.98×
10Sachsen-Anhalt~6K0.94×
11Berlin~10K0.93×
12Schleswig-Holstein~8K0.92×
13Mecklenburg-Vorpommern~4K0.91×
14Thüringen~6K0.90×
15Sachsen~10K0.87×
16Nordrhein-Westfalen~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Safari lodge, Germany
0.85×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Safari lodge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Safari lodge audience
#·InterestCategoryAffinity×
01African SafariTravel & Leisure54.43×
02Kruger National ParkTravel & Leisure48.37×
03Big five gamePets & Animals36.85×
04Sustainable tourismBusiness & Career23.94×
05SafariTravel & Leisure17.03×
06TanzaniaTravel & Leisure16.33×
07BotswanaTravel & Leisure13.31×
08National parkTravel & Leisure12.47×
09NamibiaTravel & Leisure8.62×
10David AttenboroughMovies & TV8.29×
11Serengeti ParkTravel & Leisure6.59×
12Green buildingHome & Garden4.97×
13AfricaTravel & Leisure4.65×
14RV parkCars & Mobility2.97×
15Dog harnessPets & Animals2.61×
16Dog healthPets & Animals2.48×
17Local newsNews2.42×
18Google MapsInternet & Social Media2.12×
19RecreationTravel & Leisure1.92×
20AirbnbTravel & Leisure1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Safari lodge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Safari lodge audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.83×
TravellingTHRILL1.63×
Urban LifestyleOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Safari lodge audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Quality AwarenessPREMIUM0.70×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Safari lodge have in Germany?

Safari lodge has an estimated audience of 242,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Safari lodge fans?

48.3% of Safari lodge fans are female, 51.7% are male, with an average age of 43.7 years.

03

Which brands do Safari lodge fans like most?

Safari lodge fans show strongest brand affinity for Sustainable tourism (23.94×), Safari (17.03×), and National park (12.47×) over the country average.

04

Where do Safari lodge fans live in Germany?

Safari lodge fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~40K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Safari lodge fans also like?

Beyond Safari lodge itself, the audience over-indexes on Safari (17.03×), National park (12.47×), Kruger National Park (48.37×), and Tanzania (16.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Safari lodge audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Safari lodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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