Tanzania Audience in Germany

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Tanzania has an estimated audience of 776,301 people in Germany. 50.1% are female, 49.9% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Pro-Ject, Stradivarius, Voter registration, Christmas Gift.

The average Tanzania fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Pro-Ject, Stradivarius, with strongest over-indexing on Gil Ofarim (2.04× the country average). Demographically, the Tanzania audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Tanzania fans

Demographic split for Tanzania audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age39.3
Estimated audience size776,301

Audience persona

The typical Tanzania fan in Germany is balanced, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Gil Ofarim.

Top regions in Germany

Top regions ranked by reach for Tanzania in Germany
RegionReachAffinity
Nordrhein-Westfalen192,0201.13×
Bayern153,7181.23×
Baden-Württemberg131,6161.24×
Niedersachsen79,5461.06×
Hessen70,7121.2×
Rheinland-Pfalz40,4871.04×
Sachsen37,8420.99×
Berlin35,9131.03×
Schleswig-Holstein29,4641.06×
Brandenburg20,2800.84×
Hamburg19,8461.13×
Thüringen16,4870.83×
Sachsen-Anhalt16,0460.8×
Mecklenburg-Vorpommern11,3670.77×
Saarland7,3480.77×
Bremen5,8140.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tanzania audience
BrandAffinityCategory
Gil Ofarim2.04×Music & Radio
Pro-Ject8.67×Music & Radio
Stradivarius1.97×Shopping
Voter registration22.5×Politics & Society
Christmas Gift1.68×Kids & Family
Este, Veneto1.96×Travel & Leisure
Commercial mortgage1.58×Business & Career
Home Delivery2.15×Food & Beverages
Esra Erol4.27×Movies & TV
Google Home4.12×Technology & Electronics
Nurse education1.78×Kids & Family
Therme Erding3.31×Travel & Leisure
Parma3.47×Travel & Leisure
Jaguar F-Pace3.95×Cars & Mobility
Nationality1.64×Politics & Society
Faun (band)2.43×Music & Radio
Solo climbing2.08×Sports
Eco Friendly Living1.92×Home & Garden
JDSU1.64×Business & Career
Harshaali Malhotra18.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tanzania audience
TraitClusterScore
TravellingTHRILL1.95
Community OrientationOPEN1.66
SustainabilityBALANCE1.39
SpiritualityBALANCE1.37
Urban LifestyleOPEN1.37
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Tanzania
CountryShare
United States14.2%
Zambia4.8%
United Kingdom4.7%

See Tanzania audiences in other countries

More Country audiences in Germany

Frequently asked questions

How many fans does Tanzania have in Germany?

Tanzania has an estimated audience of 776,301 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Tanzania fans?

50.1% of Tanzania fans are female, 49.9% are male, with an average age of 39.3 years.

Which brands do Tanzania fans like most?

Tanzania fans show strongest brand affinity for Gil Ofarim (2.04×), Pro-Ject (8.67×), and Stradivarius (1.97×) over the country average.

Where do Tanzania fans live in Germany?

Tanzania fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,020), Bayern (reach 153,718), and Baden-Württemberg (reach 131,616). These three regions account for the largest share of the active audience.

What other brands do Tanzania fans also like?

Beyond Tanzania itself, the audience over-indexes on Pro-Ject (8.67×), Stradivarius (1.97×), Voter registration (22.5×), and Christmas Gift (1.68×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tanzania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.