Rascasse Audience Intelligence

Tulum Audience in United States

A data profile of the people who buy, follow and care about Tulum in United States — modelled from more than twelve digital signal sources. Tulum has an estimated audience of 2,892,629 people in United States.

#152among City in United States#783among POI in United States#847in Travel & Leisure

The average Tulum fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Playa del Carmen, Private Jets, United Parcel Service, with strongest over-indexing on Playa del Carmen (14.87× the country average).

Demographically, the Tulum audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tulum fan in United States is more female, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Playa del Carmen.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tulum profile in United States.

Audience size
2.9M
in United States
Gender
58.8%♀
41.2% male
Age
36.0
average years
Country rank
#10612
POI in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tulum fans

58.8% are female, 41.2% are male, average age 36.0.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Tulum audience in United States
MetricValue
Female58.8%
Male41.2%
Average age36.0
Estimated audience size2,892,629
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Tulum audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Tulum audience comes from United States.

Worldwide audience distribution share by country for Tulum
CountryShare
United States27.1%
Mexico26.6%
Turkey4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tulum audience in United States is strongest.

Fig. 05

Top regions by affinity

Tulum fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K1.70×
02Georgia~100K1.63×
03California~500K1.53×
04Texas~400K1.51×
05Washington, District of Columbia~10K1.49×
06New York~200K1.42×
07Illinois~100K1.35×
08Colorado~60K1.31×
09Massachusetts~70K1.28×
10Wisconsin~50K1.23×
11New Jersey~90K1.19×
12Washington~70K1.18×
13Florida~200K1.16×
14Alabama~40K1.10×
15Oregon~40K1.10×
16Nevada~30K1.08×
17Utah~30K1.05×
18Maryland~50K1.04×
19Louisiana~40K1.02×
20Kentucky~40K1.02×
21North Carolina~90K1.01×
22New Mexico~10K1.01×
23Alaska~6K1.00×
24Virginia~70K0.97×
25Connecticut~30K0.96×
26Minnesota~40K0.94×
27Rhode Island~9K0.94×
28Pennsylvania~90K0.93×
29Tennessee~50K0.93×
30Idaho~10K0.93×
31Kansas~20K0.88×
32Ohio~80K0.87×
33Montana~7K0.87×
34Delaware~7K0.86×
35South Carolina~40K0.85×
36Oklahoma~30K0.85×
37Nebraska~10K0.85×
38Vermont~4K0.85×
39New Hampshire~9K0.82×
40Michigan~60K0.81×
41Hawaii~10K0.80×
42Missouri~40K0.78×
43Arkansas~20K0.78×
44Iowa~20K0.75×
45North Dakota~4K0.75×
46Indiana~40K0.74×
47Mississippi~20K0.73×
48Maine~7K0.72×
49South Dakota~5K0.69×
50West Virginia~7K0.51×
Fig. 06

Affinity by region

Affinity by region — Tulum, United States
0.51×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tulum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tulum audience
#·InterestCategoryAffinity×
01Private JetsCars & Mobility25.63×
02Playa del CarmenTravel & Leisure14.87×
03KitesurfingSports11.41×
04Ice Hockey World ChampionshipsSports10.03×
05AeroméxicoTravel & Leisure8.40×
06VolarisTravel & Leisure8.14×
07WetsuitSports6.91×
08Turkish AirlinesTravel & Leisure6.85×
09Standup paddleboardingSports6.74×
10United Parcel ServiceBusiness & Career4.29×
11Backpacking (travel)Travel & Leisure3.27×
12Spanish languagePolitics & Society2.82×
13Property finderHome & Garden2.79×
14LivemusicMusic & Radio2.73×
15ExpediaTravel & Leisure2.29×
16LodgingTravel & Leisure2.11×
17MexicoTravel & Leisure2.07×
18Planet FitnessSports2.04×
19Trader Joe'sShopping1.76×
20T-MobileTechnology & Electronics1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tulum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tulum audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.30×
IndulgenceJOY1.67×
Design AffinityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tulum audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.84×
DIY MentalityTHRILL0.89×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tulum have in United States?

Tulum has an estimated audience of 2,892,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tulum fans?

58.8% of Tulum fans are female, 41.2% are male, with an average age of 36.0 years.

03

Which brands do Tulum fans like most?

Tulum fans show strongest brand affinity for Playa del Carmen (14.87×), Private Jets (25.63×), and United Parcel Service (4.29×) over the country average.

04

Where do Tulum fans live in United States?

Tulum fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tulum fans also like?

Beyond Tulum itself, the audience over-indexes on Private Jets (25.63×), United Parcel Service (4.29×), Standup paddleboarding (6.74×), and Ice Hockey World Championships (10.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tulum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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