Tulum Audience in United States

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Tulum has an estimated audience of 2,892,629 people in United States. 58.8% are female, 41.2% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Kendra Scott, Home construction, Product design, Governor of Michigan, Urban horticulture.

The average Tulum fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kendra Scott, Home construction, Product design, with strongest over-indexing on Kendra Scott (10.14× the country average). Demographically, the Tulum audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Tulum fans

Demographic split for Tulum audience in United States
MetricValue
Female58.8%
Male41.2%
Average age36.0
Estimated audience size2,892,629

Audience persona

The typical Tulum fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Tulum in United States
RegionReachAffinity
California517,2921.63×
Texas411,0051.65×
New York244,6731.51×
Florida240,4591.23×
Georgia155,4921.74×
Illinois142,6491.48×
Arizona107,9041.83×
New Jersey93,6271.27×
North Carolina91,9341.06×
Pennsylvania89,1740.92×
Massachusetts74,9921.32×
Ohio74,4020.83×
Virginia70,6621×
Washington70,1701.21×
Michigan63,0230.83×
Colorado61,4011.35×
Tennessee54,1580.93×
Maryland53,2001.07×
Alabama45,0621.12×
Wisconsin44,6721.03×
Minnesota39,3890.95×
Indiana38,8130.73×
Louisiana38,6351.04×
South Carolina37,3770.86×
Missouri36,1200.77×
Oregon35,9111.08×
Nevada30,1511.08×
Connecticut28,5510.98×
Oklahoma27,5640.86×
Utah27,1451.05×
Kentucky26,9660.74×
Kansas19,9760.88×
Arkansas18,2130.76×
Mississippi16,2710.68×
Iowa16,0690.67×
New Mexico14,0280.97×
Washington, District of Columbia13,2341.52×
Idaho12,6440.87×
Nebraska11,7170.81×
Hawaii9,5010.76×
New Hampshire8,4110.74×
Rhode Island8,0050.87×
Delaware6,5780.82×
Maine6,4950.63×
Montana6,4440.8×
Alaska6,0730.98×
West Virginia5,2990.39×
South Dakota3,8970.58×
North Dakota3,8880.65×
Vermont3,8420.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tulum audience
BrandAffinityCategory
Kendra Scott10.14×Fashion & Accessoires
Home construction2.9×Home & Garden
Product design3.72×Business & Career
Governor of Michigan10.16×Politics & Society
Urban horticulture4.91×Home & Garden
Goop7.03×Internet & Social Media
Historic site4.23×Arts & Culture
Fairy godmother7.29×Literature
Stamp collecting4.62×Home & Garden
Nebraska Cornhuskers football3.35×Sports
Google Home5.98×Technology & Electronics
Wok5.73×Food & Beverages
Vocal harmony3.97×Music & Radio
Panama3.23×Travel & Leisure
headspace8.03×Health
Nationality1.83×Politics & Society
Hipster8.2×Politics & Society
Hibachi6.69×Food & Beverages
Grinch3.31×Movies & TV
Cherish (group)8.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tulum audience
TraitClusterScore
Luxury OrientationPREMIUM3.5
TravellingTHRILL2.7
Design AffinityPREMIUM2.28
Risk AppetiteTHRILL2.27
Sports ActivityPOWER1.68
SustainabilityBALANCE1.66

Worldwide distribution

Worldwide audience distribution share by country for Tulum
CountryShare
United States27.2%
Mexico26.7%
Turkey4.6%

See Tulum audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Tulum have in United States?

Tulum has an estimated audience of 2,892,629 people in United States, concentrated in California and Texas.

What is the gender split and age of Tulum fans?

58.8% of Tulum fans are female, 41.2% are male, with an average age of 36.0 years.

Which brands do Tulum fans like most?

Tulum fans show strongest brand affinity for Kendra Scott (10.14×), Home construction (2.9×), and Product design (3.72×) over the country average.

Where do Tulum fans live in United States?

Tulum fans in United States are most concentrated in California (reach 517,292), Texas (reach 411,005), and New York (reach 244,673). These three regions account for the largest share of the active audience.

What other brands do Tulum fans also like?

Beyond Tulum itself, the audience over-indexes on Home construction (2.9×), Product design (3.72×), Governor of Michigan (10.16×), and Urban horticulture (4.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tulum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.