Rascasse Audience Intelligence

Mérida, Yucatán Audience in United States

A data profile of the people who buy, follow and care about Mérida, Yucatán in United States — modelled from more than twelve digital signal sources. Mérida, Yucatán has an estimated audience of 728,498 people in United States.

#378among City in United States#2792among POI in United States#2243in Travel & Leisure

The average Mérida, Yucatán fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volaris, Web server, Aeroméxico, with strongest over-indexing on Volaris (31.81× the country average).

Demographically, the Mérida, Yucatán audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mérida, Yucatán fan in United States is balanced, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mérida, Yucatán profile in United States.

Audience size
728K
in United States
Gender
52.1%♀
47.9% male
Age
38.0
average years
Country rank
#29177
POI in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mérida, Yucatán fans

52.1% are female, 47.9% are male, average age 38.0.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Mérida, Yucatán audience in United States
MetricValue
Female52.1%
Male47.9%
Average age38.0
Estimated audience size728,498
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Mérida, Yucatán audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Mérida, Yucatán audience comes from United States.

Worldwide audience distribution share by country for Mérida, Yucatán
CountryShare
Mexico50.1%
United States12.3%
Spain7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mérida, Yucatán audience in United States is strongest.

Fig. 05

Top regions by affinity

Mérida, Yucatán fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K3.07×
02California~200K2.64×
03Arizona~30K2.11×
04New Mexico~8K2.06×
05Nevada~10K1.89×
06Illinois~40K1.70×
07Oregon~10K1.46×
08Colorado~20K1.34×
09Washington~20K1.33×
10Utah~8K1.27×
11Alaska~2K1.23×
12North Dakota~2K1.17×
13South Dakota~2K1.13×
14Florida~60K1.12×
15Idaho~4K1.10×
16Montana~2K1.08×
17Nebraska~4K1.07×
18Oklahoma~8K1.05×
19Kansas~6K1.05×
20Washington, District of Columbia~2K1.02×
21Delaware~2K1.02×
22Rhode Island~2K1.01×
23Arkansas~6K0.99×
24West Virginia~3K0.99×
25Hawaii~3K0.98×
26Maine~3K0.98×
27New Hampshire~3K0.97×
28Vermont~1K0.95×
29Georgia~20K0.93×
30Mississippi~5K0.90×
31Iowa~5K0.90×
32Wisconsin~10K0.89×
33Tennessee~10K0.87×
34North Carolina~20K0.86×
35Indiana~10K0.86×
36Louisiana~8K0.86×
37Minnesota~9K0.85×
38Kentucky~8K0.83×
39Alabama~8K0.82×
40Missouri~9K0.80×
41Connecticut~6K0.80×
42South Carolina~9K0.78×
43New York~30K0.74×
44Virginia~10K0.74×
45New Jersey~10K0.73×
46Massachusetts~10K0.72×
47Maryland~9K0.72×
48Michigan~10K0.70×
49Ohio~10K0.64×
50Pennsylvania~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Mérida, Yucatán, United States
0.62×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mérida, Yucatán audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mérida, Yucatán audience
#·InterestCategoryAffinity×
01OXXOFashion & Accessoires33.65×
02VolarisTravel & Leisure31.81×
03AeroméxicoTravel & Leisure20.61×
04Lyric poetryLiterature20.43×
05AcapulcoTravel & Leisure15.51×
06FIFA Club World CupSports13.80×
07El PaísNews13.77×
08Web serverTechnology & Electronics11.41×
09Cruz AzulSports8.80×
10MariachiMusic & Radio8.14×
11Liga MXSports8.09×
12Club AméricaSports6.85×
13La LigaSports5.73×
14The UPS StoreShopping4.14×
15United States Postal ServiceBusiness & Career3.13×
16MexicoTravel & Leisure3.02×
17United Parcel ServiceBusiness & Career2.88×
18Las VegasTravel & Leisure2.73×
19FIFA World CupSports2.61×
20Google MapsInternet & Social Media2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mérida, Yucatán audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mérida, Yucatán audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.73×
PatriotismCONSERVATISM1.71×
Urban LifestyleOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mérida, Yucatán audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
IndividualismJOY0.77×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mérida, Yucatán have in United States?

Mérida, Yucatán has an estimated audience of 728,498 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mérida, Yucatán fans?

52.1% of Mérida, Yucatán fans are female, 47.9% are male, with an average age of 38.0 years.

03

Which brands do Mérida, Yucatán fans like most?

Mérida, Yucatán fans show strongest brand affinity for Volaris (31.81×), Web server (11.41×), and Aeroméxico (20.61×) over the country average.

04

Where do Mérida, Yucatán fans live in United States?

Mérida, Yucatán fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mérida, Yucatán fans also like?

Beyond Mérida, Yucatán itself, the audience over-indexes on Web server (11.41×), Aeroméxico (20.61×), Lyric poetry (20.43×), and Liga MX (8.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mérida, Yucatán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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