Mérida, Yucatán Audience in United States

Mérida, Yucatán logo

Mérida, Yucatán has an estimated audience of 728,498 people in United States. 52.1% are female, 47.9% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Volaris, Autism Awareness, Diabetes mellitus awareness, Aeroméxico, Microblogging.

The average Mérida, Yucatán fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Volaris, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Volaris (50.7× the country average). Demographically, the Mérida, Yucatán audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Mérida, Yucatán fans

Demographic split for Mérida, Yucatán audience in United States
MetricValue
Female52.1%
Male47.9%
Average age38.0
Estimated audience size728,498

Audience persona

The typical Mérida, Yucatán fan in United States is balanced, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Volaris.

Top regions in United States

Top regions ranked by reach for Mérida, Yucatán in United States
RegionReachAffinity
California67,2360.84×
Texas56,1870.9×
Florida26,5940.54×
New York16,8790.41×
Illinois12,4800.51×
Georgia10,3680.46×
Arizona9,9270.67×
Washington9,5830.66×
Colorado8,5320.74×
North Carolina8,4430.39×
Virginia7,6660.43×
Ohio7,6080.34×
Pennsylvania7,6030.31×
Mississippi6,8031.13×
Michigan6,7760.36×
Arkansas6,5471.09×
Indiana6,4860.49×
Oklahoma6,4030.79×
New Jersey6,1600.33×
Alabama6,0990.6×
Louisiana6,0480.64×
Missouri5,8620.5×
Kentucky5,8160.64×
Tennessee5,8110.4×
South Carolina5,7690.53×
Kansas5,6190.98×
West Virginia5,6161.66×
Alaska5,6043.6×
Oregon5,5440.66×
Iowa5,3350.89×
Minnesota5,3140.51×
Massachusetts5,2590.37×
Idaho5,1861.42×
Wisconsin5,1540.47×
Utah5,1440.79×
Maryland5,0850.41×
Hawaii4,9541.58×
Montana4,8852.42×
Nevada4,8670.69×
South Dakota4,8222.86×
North Dakota4,6953.14×
New Hampshire4,6271.61×
Nebraska4,5311.24×
Connecticut4,5240.62×
New Mexico4,5071.23×
Rhode Island4,4681.93×
Maine4,4651.71×
Delaware4,0011.99×
Washington, District of Columbia3,3711.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mérida, Yucatán audience
BrandAffinityCategory
Volaris50.7×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Aeroméxico32.56×Travel & Leisure
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Blended whiskey15.88×Food & Beverages
OXXO57.4×Fashion & Accessoires
Income tax13.19×Business & Career
Liga MX9.55×Sports
Acapulco20.29×Travel & Leisure
United States Postal Service3.64×Business & Career
FIFA World Cup3.57×Sports
Private bank19.12×Business & Career
Club América9.15×Sports
Lyric poetry18.39×Literature
Prepackaged meal13.52×Food & Beverages
Boston Marathon12.63×Sports
Luxury Travel10.37×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mérida, Yucatán audience
TraitClusterScore
Luxury OrientationPREMIUM3.9
Risk AppetiteTHRILL1.93
Urban LifestyleOPEN1.62
TravellingTHRILL1.55
ExtroversionTHRILL1.48
SpiritualityBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Mérida, Yucatán
CountryShare
Mexico50.1%
United States12.3%
Spain7.5%

See Mérida, Yucatán audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Mérida, Yucatán have in United States?

Mérida, Yucatán has an estimated audience of 728,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Mérida, Yucatán fans?

52.1% of Mérida, Yucatán fans are female, 47.9% are male, with an average age of 38.0 years.

Which brands do Mérida, Yucatán fans like most?

Mérida, Yucatán fans show strongest brand affinity for Volaris (50.7×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Mérida, Yucatán fans live in United States?

Mérida, Yucatán fans in United States are most concentrated in California (reach 67,236), Texas (reach 56,187), and Florida (reach 26,594). These three regions account for the largest share of the active audience.

What other brands do Mérida, Yucatán fans also like?

Beyond Mérida, Yucatán itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Aeroméxico (32.56×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mérida, Yucatán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.