Texas Audience in Germany
Texas has an estimated audience of 1,286,297 people in Germany. 44.2% are female, 55.8% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Gil Ofarim, Stradivarius, Snow White (Fables).
The average Texas fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Gil Ofarim, with strongest over-indexing on Israel (3.68× the country average). Demographically, the Texas audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Texas fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 36.3 |
| Estimated audience size | 1,286,297 |
Audience persona
The typical Texas fan in Germany is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 305,531 | 1.09× |
| Bayern | 237,852 | 1.15× |
| Baden-Württemberg | 188,120 | 1.07× |
| Niedersachsen | 127,809 | 1.02× |
| Hessen | 114,040 | 1.16× |
| Rheinland-Pfalz | 67,331 | 1.04× |
| Sachsen | 59,800 | 0.95× |
| Berlin | 55,454 | 0.96× |
| Schleswig-Holstein | 45,895 | 0.99× |
| Brandenburg | 38,867 | 0.97× |
| Thüringen | 33,604 | 1.03× |
| Hamburg | 28,578 | 0.98× |
| Sachsen-Anhalt | 25,277 | 0.76× |
| Mecklenburg-Vorpommern | 21,719 | 0.88× |
| Saarland | 15,234 | 0.96× |
| Bremen | 10,619 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.68× | Travel & Leisure |
| KLIX (AM) | 3.92× | Music & Radio |
| Gil Ofarim | 1.92× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Snow White (Fables) | 2.71× | Literature |
| Kodi (software) | 3.17× | Technology & Electronics |
| Medieval fantasy | 11.23× | Literature |
| Urban horticulture | 1.61× | Home & Garden |
| Staycation | 3.42× | Home & Garden |
| Building insulation | 3.77× | Home & Garden |
| Este, Veneto | 2.09× | Travel & Leisure |
| 3D printing | 1.82× | Technology & Electronics |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Esra Erol | 4.33× | Movies & TV |
| Liberace | 4.45× | Music & Radio |
| JDSU | 2.39× | Business & Career |
| Keeper (password manager) | 2.9× | Technology & Electronics |
| The Journey (1959 film) | 9.18× | Movies & TV |
| San Gil | 2.66× | Travel & Leisure |
| Buying a House | 3.81× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.8 |
| Urban Lifestyle | OPEN | 1.57 |
| Tradition | CONSERVATISM | 1.56 |
| Sports Activity | POWER | 1.38 |
| Community Orientation | OPEN | 1.34 |
| Risk Appetite | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.9% |
| Mexico | 4.2% |
| United Kingdom | 3.2% |
See Texas audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Texas have in Germany?
Texas has an estimated audience of 1,286,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Texas fans?
44.2% of Texas fans are female, 55.8% are male, with an average age of 36.3 years.
Which brands do Texas fans like most?
Texas fans show strongest brand affinity for Israel (3.68×), KLIX (AM) (3.92×), and Gil Ofarim (1.92×) over the country average.
Where do Texas fans live in Germany?
Texas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 305,531), Bayern (reach 237,852), and Baden-Württemberg (reach 188,120). These three regions account for the largest share of the active audience.
What other brands do Texas fans also like?
Beyond Texas itself, the audience over-indexes on KLIX (AM) (3.92×), Gil Ofarim (1.92×), Stradivarius (1.97×), and Snow White (Fables) (2.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.