Rascasse Audience Intelligence

Louisiana Audience in Germany

A data profile of the people who buy, follow and care about Louisiana in Germany — modelled from more than twelve digital signal sources. Louisiana has an estimated audience of 329,079 people in Germany.

#159among Region in Germany#1506among POI in Germany#1300in Travel & Leisure

The average Louisiana fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Whirlpool Corporation, Descendants (2015 film), CNN, with strongest over-indexing on Whirlpool Corporation (15.03× the country average).

Demographically, the Louisiana audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Louisiana fan in Germany is balanced, around 41.7 years old, with strong Spirituality tendencies and a notable affinity for Whirlpool Corporation.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louisiana profile in Germany.

Audience size
329K
in Germany
Gender
48.4%♀
51.6% male
Age
41.7
average years
Country rank
#16233
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louisiana fans

48.4% are female, 51.6% are male, average age 41.7.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Louisiana audience in Germany
MetricValue
Female48.4%
Male51.6%
Average age41.7
Estimated audience size329,079
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Louisiana audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Louisiana audience comes from Germany.

Worldwide audience distribution share by country for Louisiana
CountryShare
United States77.4%
Canada2.1%
France2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louisiana audience in Germany is strongest.

Fig. 05

Top regions by affinity

Louisiana fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K2.01×
02Nordrhein-Westfalen~100K1.58×
03Hessen~30K1.08×
04Schleswig-Holstein~10K1.03×
05Bremen~3K1.01×
06Rheinland-Pfalz~20K1.00×
07Berlin~10K0.98×
08Thüringen~8K0.95×
09Bayern~50K0.94×
10Saarland~4K0.91×
11Baden-Württemberg~40K0.88×
12Sachsen~10K0.85×
13Niedersachsen~30K0.84×
14Mecklenburg-Vorpommern~5K0.80×
15Brandenburg~8K0.78×
16Sachsen-Anhalt~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Louisiana, Germany
0.68×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louisiana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louisiana audience
#·InterestCategoryAffinity×
01Descendants (2015 film)Movies & TV27.76×
02Cora (hypermarket)Shopping26.72×
03Whirlpool CorporationHome & Garden15.03×
04Blue Bloods (TV series)Movies & TV15.03×
05Drake & JoshMovies & TV15.03×
06Wreck-It RalphMovies & TV14.11×
07OzarksMovies & TV8.79×
08CNNMovies & TV8.18×
09HertzCars & Mobility7.07×
10PaleontologyHealth6.46×
11Adventure parkKids & Family5.16×
12Mel GibsonMovies & TV4.92×
13Jason MomoaMovies & TV4.18×
14Accounting softwareBusiness & Career4.00×
15Political scienceBusiness & Career2.65×
16Müller (company)Food & Beverages2.49×
17CanadaTravel & Leisure2.18×
18Michael JacksonMusic & Radio2.05×
19TagesschauMovies & TV1.90×
20RedditInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louisiana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louisiana audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
ExtroversionTHRILL1.54×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louisiana audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
Luxury OrientationPREMIUM0.69×
Sports ActivityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louisiana have in Germany?

Louisiana has an estimated audience of 329,079 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Louisiana fans?

48.4% of Louisiana fans are female, 51.6% are male, with an average age of 41.7 years.

03

Which brands do Louisiana fans like most?

Louisiana fans show strongest brand affinity for Whirlpool Corporation (15.03×), Descendants (2015 film) (27.76×), and CNN (8.18×) over the country average.

04

Where do Louisiana fans live in Germany?

Louisiana fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Louisiana fans also like?

Beyond Louisiana itself, the audience over-indexes on Descendants (2015 film) (27.76×), CNN (8.18×), Blue Bloods (TV series) (15.03×), and Cora (hypermarket) (26.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Louisiana audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Louisiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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