Impractical Jokers Audience in United States

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Impractical Jokers has an estimated audience of 2,603,695 people in United States. 44.5% are female, 55.5% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Gloria, Goop, Grinch, Vocal harmony, Wok.

The average Impractical Jokers fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gloria, Goop, Grinch, with strongest over-indexing on Gloria (30.68× the country average). Demographically, the Impractical Jokers audience skews more male with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Impractical Jokers fans

Demographic split for Impractical Jokers audience in United States
MetricValue
Female44.5%
Male55.5%
Average age36.6
Estimated audience size2,603,695

Audience persona

The typical Impractical Jokers fan in United States is more male, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gloria.

Top regions in United States

Top regions ranked by reach for Impractical Jokers in United States
RegionReachAffinity
California267,3030.93×
Texas207,6060.93×
New York175,5291.21×
Florida167,7900.95×
Pennsylvania111,5321.27×
Ohio95,7061.19×
Illinois95,5141.1×
New Jersey80,9971.22×
North Carolina74,9940.96×
Michigan74,8531.1×
Georgia70,8830.88×
Virginia58,6260.92×
Indiana57,4151.21×
Massachusetts56,5281.1×
Arizona54,9341.03×
Tennessee52,3421×
Washington50,6720.97×
Missouri47,1101.12×
Wisconsin41,7871.07×
Colorado40,1100.98×
Kentucky37,7051.16×
Maryland37,2920.83×
Minnesota36,7430.98×
South Carolina34,0570.87×
Connecticut31,6931.21×
Oregon31,6131.06×
Oklahoma30,7941.07×
Alabama29,9240.82×
Louisiana28,0360.84×
Nevada26,2281.04×
Utah25,4311.09×
Iowa21,5391×
Kansas20,9711.02×
Arkansas19,3770.9×
Mississippi15,1260.71×
West Virginia13,5051.11×
New Hampshire13,3691.3×
Idaho12,5440.96×
Nebraska12,1910.93×
Maine11,5791.24×
New Mexico10,6980.82×
Rhode Island10,1691.23×
Hawaii9,1160.81×
Montana6,3770.88×
Delaware6,2760.87×
Washington, District of Columbia5,4020.69×
South Dakota5,2180.87×
North Dakota5,0890.95×
Alaska4,6100.83×
Vermont4,3810.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Impractical Jokers audience
BrandAffinityCategory
Gloria30.68×Music & Radio
Goop15.7×Internet & Social Media
Grinch10.23×Movies & TV
Vocal harmony8.65×Music & Radio
Wok12.42×Food & Beverages
Dog breed1.74×Pets & Animals
Google Home8.92×Technology & Electronics
Governor of Michigan10.12×Politics & Society
Gift registry16.45×Kids & Family
No Escape (1994 film)13.7×Movies & TV
Hibachi9.12×Food & Beverages
Combat sport1.81×Sports
Grace Slick9.66×Music & Radio
Paisley9.41×Fashion & Accessoires
Alaska1.81×Travel & Leisure
Guitarist (magazine)11.42×Music & Radio
Nebraska Cornhuskers football3.23×Sports
Google Photos2.17×Technology & Electronics
Urban Outfitters1.53×Shopping
headspace7.36×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Impractical Jokers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
ExtroversionTHRILL1.49
Early Adopter MentalityPOWER1.16
Risk AppetiteTHRILL1.14
Price SensitivityPREMIUM1.12
Community OrientationOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Impractical Jokers
CountryShare
United States62.9%
United Kingdom6.3%
Canada3.3%

See Impractical Jokers audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Impractical Jokers have in United States?

Impractical Jokers has an estimated audience of 2,603,695 people in United States, concentrated in California and Texas.

What is the gender split and age of Impractical Jokers fans?

44.5% of Impractical Jokers fans are female, 55.5% are male, with an average age of 36.6 years.

Which brands do Impractical Jokers fans like most?

Impractical Jokers fans show strongest brand affinity for Gloria (30.68×), Goop (15.7×), and Grinch (10.23×) over the country average.

Where do Impractical Jokers fans live in United States?

Impractical Jokers fans in United States are most concentrated in California (reach 267,303), Texas (reach 207,606), and New York (reach 175,529). These three regions account for the largest share of the active audience.

What other brands do Impractical Jokers fans also like?

Beyond Impractical Jokers itself, the audience over-indexes on Goop (15.7×), Grinch (10.23×), Vocal harmony (8.65×), and Wok (12.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Impractical Jokers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.