Rascasse Audience Intelligence

The West Wing Audience in United States

A data profile of the people who buy, follow and care about The West Wing in United States — modelled from more than twelve digital signal sources. The West Wing has an estimated audience of 1,075,756 people in United States.

#441among TV series in United States#1722among Movie / TV Show / Series in United States#4046in Movies & TV

The average The West Wing fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jeremy Allen White, Rizzoli & Isles, Emmy Rossum, with strongest over-indexing on Jeremy Allen White (40.67× the country average).

Demographically, the The West Wing audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The West Wing fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Jeremy Allen White.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The West Wing profile in United States.

Audience size
1.1M
in United States
Gender
49.8%♀
50.2% male
Age
40.6
average years
Country rank
#22569
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The West Wing viewers

49.8% are female, 50.2% are male, average age 40.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for The West Wing audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.6
Estimated audience size1,075,756
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the The West Wing audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

44.3%

of the worldwide The West Wing audience comes from United States.

Worldwide audience distribution share by country for The West Wing
CountryShare
United States44.3%
Brazil9.8%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The West Wing audience in United States is strongest.

Fig. 05

Top regions by affinity

The West Wing fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.80×
02Vermont~3K1.42×
03Maine~5K1.35×
04New Hampshire~5K1.31×
05Massachusetts~30K1.29×
06Connecticut~10K1.17×
07Rhode Island~4K1.17×
08Oregon~10K1.16×
09Washington~20K1.15×
10Pennsylvania~40K1.13×
11Virginia~30K1.12×
12Minnesota~20K1.12×
13New York~60K1.10×
14Iowa~10K1.09×
15Wisconsin~20K1.08×
16Illinois~40K1.05×
17Ohio~30K1.05×
18Missouri~20K1.05×
19Delaware~3K1.05×
20Maryland~20K1.03×
21Kansas~9K1.03×
22Michigan~30K1.02×
23Indiana~20K1.01×
24Kentucky~10K0.99×
25New Jersey~30K0.98×
26Colorado~20K0.98×
27Nebraska~5K0.98×
28West Virginia~5K0.98×
29Montana~3K0.98×
30North Carolina~30K0.96×
31Arkansas~8K0.96×
32Oklahoma~10K0.93×
33Idaho~5K0.93×
34Tennessee~20K0.92×
35North Dakota~2K0.90×
36South Carolina~10K0.88×
37Alaska~2K0.88×
38Utah~8K0.87×
39New Mexico~5K0.87×
40South Dakota~2K0.87×
41Georgia~30K0.86×
42California~100K0.85×
43Alabama~10K0.84×
44Arizona~20K0.83×
45Florida~50K0.77×
46Louisiana~10K0.76×
47Texas~70K0.75×
48Mississippi~6K0.72×
49Nevada~7K0.70×
50Hawaii~3K0.70×
Fig. 06

Affinity by region

Affinity by region — The West Wing, United States
0.70×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The West Wing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The West Wing audience
#·InterestCategoryAffinity×
01Rizzoli & IslesMovies & TV137.38×
02Cameron MonaghanMovies & TV45.51×
03Jeremy Allen WhiteMovies & TV40.67×
04Dexter's LaboratoryLiterature39.67×
05Emmy RossumMovies & TV32.23×
06Steven UniverseMovies & TV26.00×
07The O.C.Movies & TV25.89×
08Californication (TV series)Movies & TV25.79×
09Falling SkiesMovies & TV23.85×
10Liev SchreiberMovies & TV21.41×
11Dakota FanningMovies & TV20.70×
12Mamma Mia!Movies & TV20.25×
13The X-FilesMovies & TV16.59×
14Looney TunesMovies & TV15.72×
15Sesame StreetKids & Family15.10×
16Rick and MortyMovies & TV14.71×
17Mrs. DoubtfireMovies & TV13.65×
18Pokémon Trading Card GameGames13.46×
19Chelsea HandlerMovies & TV12.87×
20Trader Joe'sShopping2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The West Wing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The West Wing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.14×
Community OrientationOPEN1.92×
Price SensitivityPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The West Wing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
MindfulnessBALANCE0.85×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The West Wing have in United States?

The West Wing has an estimated audience of 1,075,756 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The West Wing viewers?

49.8% of The West Wing fans are female, 50.2% are male, with an average age of 40.6 years.

03

Which brands do The West Wing fans like most?

The West Wing fans show strongest brand affinity for Jeremy Allen White (40.67×), Rizzoli & Isles (137.38×), and Emmy Rossum (32.23×) over the country average.

04

Where do The West Wing fans live in United States?

The West Wing fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The West Wing fans also like?

Beyond The West Wing itself, the audience over-indexes on Rizzoli & Isles (137.38×), Emmy Rossum (32.23×), Cameron Monaghan (45.51×), and Dakota Fanning (20.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The West Wing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The West Wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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