The West Wing Audience in United States

The West Wing has an estimated audience of 1,054,817 people in United States. 49.8% are female, 50.2% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Falling Skies, Rizzoli & Isles, Rick and Morty, Jeremy Allen White, Dexter's Laboratory.

The average The West Wing fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Falling Skies, Rizzoli & Isles, Rick and Morty, with strongest over-indexing on Falling Skies (156.28× the country average). Demographically, the The West Wing audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The West Wing fans

Demographic split for The West Wing audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.6
Estimated audience size1,054,817

Audience persona

The typical The West Wing fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Falling Skies.

Top regions in United States

Top regions ranked by reach for The West Wing in United States
RegionReachAffinity
California107,2640.92×
Texas71,8110.79×
New York71,7571.22×
Florida54,7640.77×
Pennsylvania40,7831.15×
Illinois39,3871.12×
Ohio34,2891.06×
North Carolina32,2531.02×
Virginia29,9821.17×
Georgia29,3260.9×
Massachusetts29,1311.4×
Michigan28,0441.02×
New Jersey26,7601×
Washington24,7331.17×
Indiana19,9031.03×
Maryland19,1711.06×
Tennessee18,5260.88×
Wisconsin17,5701.11×
Colorado17,5581.06×
Missouri17,3301.02×
Arizona17,0660.79×
Minnesota16,6451.1×
Oregon14,1551.17×
South Carolina13,7170.86×
Kentucky13,1771×
Connecticut12,5541.19×
Alabama11,6950.79×
Oklahoma10,9750.94×
Louisiana10,2210.75×
Iowa9,1581.05×
Utah8,6200.91×
Kansas8,2430.99×
Arkansas7,8400.9×
Nevada7,2940.72×
Washington, District of Columbia6,5842.08×
Mississippi5,4680.63×
New Hampshire5,4011.3×
Nebraska5,1330.97×
Maine4,9751.32×
Idaho4,7190.89×
West Virginia4,6780.95×
New Mexico4,2450.8×
Rhode Island3,8761.15×
Delaware2,8981×
Hawaii2,7990.62×
Montana2,6570.91×
Vermont2,6001.4×
North Dakota1,7810.82×
South Dakota1,7530.72×
Alaska1,7100.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The West Wing audience
BrandAffinityCategory
Falling Skies156.28×Movies & TV
Rizzoli & Isles150.33×Movies & TV
Rick and Morty16.59×Movies & TV
Jeremy Allen White29.16×Movies & TV
Dexter's Laboratory63.17×Literature
Dakota Fanning21.25×Movies & TV
Emmy Rossum25.2×Movies & TV
Steven Universe31.89×Movies & TV
Toyota Supra21.58×Cars & Mobility
Cameron Monaghan31.58×Movies & TV
The O.C.29.31×Movies & TV
Lego Star Wars28.57×Kids & Family
Cyberpunk 207722×Games
Liev Schreiber22.38×Movies & TV
Pokémon Trading Card Game19.62×Games
Studio Ghibli15.84×Literature
Looney Tunes18.27×Movies & TV
Dungeons & Dragons9.94×Games
Adventure Time13.05×Movies & TV
Superman2.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The West Wing audience
TraitClusterScore
PatriotismCONSERVATISM2.86
LGBTQ+ IdentityOPEN2.49
Community OrientationOPEN1.6
Price SensitivityPREMIUM1.47
Early Adopter MentalityPOWER1.21
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for The West Wing
CountryShare
United States46.1%
Brazil10.4%
United Kingdom7.0%

See The West Wing audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The West Wing have in United States?

The West Wing has an estimated audience of 1,054,817 people in United States, concentrated in California and Texas.

What is the gender split and age of The West Wing fans?

49.8% of The West Wing fans are female, 50.2% are male, with an average age of 40.6 years.

Which brands do The West Wing fans like most?

The West Wing fans show strongest brand affinity for Falling Skies (156.28×), Rizzoli & Isles (150.33×), and Rick and Morty (16.59×) over the country average.

Where do The West Wing fans live in United States?

The West Wing fans in United States are most concentrated in California (reach 107,264), Texas (reach 71,811), and New York (reach 71,757). These three regions account for the largest share of the active audience.

What other brands do The West Wing fans also like?

Beyond The West Wing itself, the audience over-indexes on Rizzoli & Isles (150.33×), Rick and Morty (16.59×), Jeremy Allen White (29.16×), and Dexter's Laboratory (63.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The West Wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.