The West Wing Audience in United States

The West Wing logo

The West Wing has an estimated audience of 1,054,817 people in United States. 49.8% are female, 50.2% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Gloria, The Nice Guys, Urban Outfitters, Dog breed, Pro-Ject.

The average The West Wing fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gloria, The Nice Guys, Urban Outfitters, with strongest over-indexing on Gloria (18.58× the country average). Demographically, the The West Wing audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The West Wing fans

Demographic split for The West Wing audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.6
Estimated audience size1,054,817

Audience persona

The typical The West Wing fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Gloria.

Top regions in United States

Top regions ranked by reach for The West Wing in United States
RegionReachAffinity
California107,2640.92×
Texas71,8110.79×
New York71,7571.22×
Florida54,7640.77×
Pennsylvania40,7831.15×
Illinois39,3871.12×
Ohio34,2891.06×
North Carolina32,2531.02×
Virginia29,9821.17×
Georgia29,3260.9×
Massachusetts29,1311.4×
Michigan28,0441.02×
New Jersey26,7601×
Washington24,7331.17×
Indiana19,9031.03×
Maryland19,1711.06×
Tennessee18,5260.88×
Wisconsin17,5701.11×
Colorado17,5581.06×
Missouri17,3301.02×
Arizona17,0660.79×
Minnesota16,6451.1×
Oregon14,1551.17×
South Carolina13,7170.86×
Kentucky13,1771×
Connecticut12,5541.19×
Alabama11,6950.79×
Oklahoma10,9750.94×
Louisiana10,2210.75×
Iowa9,1581.05×
Utah8,6200.91×
Kansas8,2430.99×
Arkansas7,8400.9×
Nevada7,2940.72×
Washington, District of Columbia6,5842.08×
Mississippi5,4680.63×
New Hampshire5,4011.3×
Nebraska5,1330.97×
Maine4,9751.32×
Idaho4,7190.89×
West Virginia4,6780.95×
New Mexico4,2450.8×
Rhode Island3,8761.15×
Delaware2,8981×
Hawaii2,7990.62×
Montana2,6570.91×
Vermont2,6001.4×
North Dakota1,7810.82×
South Dakota1,7530.72×
Alaska1,7100.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The West Wing audience
BrandAffinityCategory
Gloria18.58×Music & Radio
The Nice Guys15.14×Movies & TV
Urban Outfitters2.86×Shopping
Dog breed1.8×Pets & Animals
Pro-Ject6.14×Music & Radio
Alaska2.11×Travel & Leisure
Hayward, California12.56×Travel & Leisure
Combat sport1.83×Sports
Bridget Jones: The Edge of Reason22×Movies & TV
Product design1.89×Business & Career
Hofstra University15.84×Business & Career
Home staging4.1×Home & Garden
Jesse Plemons2.65×Movies & TV
Nebraska Cornhuskers football2.54×Sports
Bank account1.72×Business & Career
UK garage3.75×Music & Radio
Emilio Estefan9.94×Music & Radio
3D printing1.64×Technology & Electronics
Chromebook3.6×Technology & Electronics
Google Photos1.56×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The West Wing audience
TraitClusterScore
PatriotismCONSERVATISM2.86
LGBTQ+ IdentityOPEN2.49
Community OrientationOPEN1.6
Price SensitivityPREMIUM1.47
Early Adopter MentalityPOWER1.21
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for The West Wing
CountryShare
United States46.1%
Brazil10.4%
United Kingdom7.0%

See The West Wing audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The West Wing have in United States?

The West Wing has an estimated audience of 1,054,817 people in United States, concentrated in California and Texas.

What is the gender split and age of The West Wing fans?

49.8% of The West Wing fans are female, 50.2% are male, with an average age of 40.6 years.

Which brands do The West Wing fans like most?

The West Wing fans show strongest brand affinity for Gloria (18.58×), The Nice Guys (15.14×), and Urban Outfitters (2.86×) over the country average.

Where do The West Wing fans live in United States?

The West Wing fans in United States are most concentrated in California (reach 107,264), Texas (reach 71,811), and New York (reach 71,757). These three regions account for the largest share of the active audience.

What other brands do The West Wing fans also like?

Beyond The West Wing itself, the audience over-indexes on The Nice Guys (15.14×), Urban Outfitters (2.86×), Dog breed (1.8×), and Pro-Ject (6.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The West Wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.