Rascasse Audience Intelligence

Liv and Maddie Audience in United States

A data profile of the people who buy, follow and care about Liv and Maddie in United States — modelled from more than twelve digital signal sources. Liv and Maddie has an estimated audience of 1,055,537 people in United States.

#443among TV series in United States#1758among Movie / TV Show / Series in United States#4116in Movies & TV

The average Liv and Maddie fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Doc McStuffins, Sesame Street, Dance Moms, with strongest over-indexing on Doc McStuffins (77× the country average).

Demographically, the Liv and Maddie audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liv and Maddie fan in United States is more female, around 35.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Doc McStuffins.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liv and Maddie profile in United States.

Audience size
1.1M
in United States
Gender
73.7%♀
26.3% male
Age
35.1
average years
Country rank
#22843
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liv and Maddie viewers

73.7% are female, 26.3% are male, average age 35.1.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Liv and Maddie audience in United States
MetricValue
Female73.7%
Male26.3%
Average age35.1
Estimated audience size1,055,537
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Liv and Maddie audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3924%
40-4923%
50+6%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Liv and Maddie audience comes from United States.

Worldwide audience distribution share by country for Liv and Maddie
CountryShare
United States38.6%
Australia3.8%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liv and Maddie audience in United States is strongest.

Fig. 05

Top regions by affinity

Liv and Maddie fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.19×
02Utah~10K1.18×
03Kentucky~20K1.16×
04Texas~100K1.15×
05Georgia~40K1.14×
06Louisiana~20K1.14×
07Indiana~20K1.13×
08Oklahoma~10K1.12×
09Mississippi~10K1.11×
10Idaho~6K1.11×
11Arkansas~10K1.10×
12West Virginia~5K1.10×
13Missouri~20K1.08×
14North Carolina~30K1.07×
15Tennessee~20K1.06×
16Michigan~30K1.05×
17South Carolina~20K1.05×
18Connecticut~10K1.05×
19Kansas~9K1.05×
20Pennsylvania~40K1.04×
21Ohio~30K1.04×
22California~100K1.03×
23Illinois~40K1.02×
24Wisconsin~20K1.02×
25Virginia~30K1.01×
26Maryland~20K1.01×
27Minnesota~20K1.01×
28Iowa~9K1.01×
29Nebraska~5K1.01×
30New Jersey~30K1.00×
31South Dakota~2K0.98×
32North Dakota~2K0.98×
33Florida~70K0.97×
34Arizona~20K0.97×
35New Mexico~5K0.95×
36Hawaii~4K0.94×
37New York~50K0.93×
38Massachusetts~20K0.93×
39New Hampshire~4K0.93×
40Washington~20K0.92×
41Oregon~10K0.92×
42Rhode Island~3K0.92×
43Delaware~3K0.92×
44Nevada~9K0.91×
45Colorado~10K0.90×
46Maine~3K0.89×
47Montana~2K0.86×
48Alaska~2K0.84×
49Vermont~1K0.80×
50Washington, District of Columbia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Liv and Maddie, United States
0.68×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liv and Maddie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liv and Maddie audience
#·InterestCategoryAffinity×
01Doc McStuffinsMovies & TV77.00×
02Dora the ExplorerMovies & TV41.93×
03Dance MomsMovies & TV31.21×
04Melanie LynskeyMovies & TV29.99×
05Sesame StreetKids & Family28.35×
06Camp RockMovies & TV26.45×
07The Vampire DiariesMovies & TV19.63×
08Modern FamilyMovies & TV18.89×
09Danny PhantomMovies & TV15.64×
10PBS KidsMovies & TV11.25×
11PAW PatrolMovies & TV10.99×
12Phineas and FerbMovies & TV10.16×
13America's Got TalentMovies & TV8.55×
14CheerleadingSports8.32×
15Utah JazzSports6.99×
16Sabrina CarpenterMusic & Radio6.12×
17SydneyTravel & Leisure5.00×
18Burger KingFood & Beverages2.50×
19Beauty salonsBeauty & Wellness2.22×
20CookingFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liv and Maddie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liv and Maddie audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.41×
Need for SecurityCONSERVATISM1.38×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liv and Maddie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
SustainabilityBALANCE0.61×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liv and Maddie have in United States?

Liv and Maddie has an estimated audience of 1,055,537 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liv and Maddie viewers?

73.7% of Liv and Maddie fans are female, 26.3% are male, with an average age of 35.1 years.

03

Which brands do Liv and Maddie fans like most?

Liv and Maddie fans show strongest brand affinity for Doc McStuffins (77×), Sesame Street (28.35×), and Dance Moms (31.21×) over the country average.

04

Where do Liv and Maddie fans live in United States?

Liv and Maddie fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Liv and Maddie fans also like?

Beyond Liv and Maddie itself, the audience over-indexes on Sesame Street (28.35×), Dance Moms (31.21×), Modern Family (18.89×), and Melanie Lynskey (29.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Liv and Maddie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liv and Maddie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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