Liv and Maddie Audience in United States

Liv and Maddie logo

Liv and Maddie has an estimated audience of 1,048,949 people in United States. 73.7% are female, 26.3% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Hayward, California, Saving, Racing, Google Photos.

The average Liv and Maddie fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Hayward, California, Saving, with strongest over-indexing on Combat sport (1.64× the country average). Demographically, the Liv and Maddie audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Liv and Maddie fans

Demographic split for Liv and Maddie audience in United States
MetricValue
Female73.7%
Male26.3%
Average age35.1
Estimated audience size1,048,949

Audience persona

The typical Liv and Maddie fan in United States is more female, around 35.1 years old, with strong Extroversion tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Liv and Maddie in United States
RegionReachAffinity
California125,3001.09×
Texas109,2331.21×
Florida73,2651.03×
New York57,7260.98×
Georgia38,1381.18×
Illinois37,6151.08×
Pennsylvania36,7311.04×
North Carolina34,7501.1×
Ohio33,9511.05×
Michigan29,4751.07×
New Jersey27,0901.02×
Virginia26,5731.04×
Tennessee23,1361.1×
Indiana21,6701.13×
Arizona20,7050.97×
Washington19,9090.95×
Massachusetts19,5310.95×
Missouri18,4411.09×
Maryland18,3821.02×
South Carolina16,9181.07×
Alabama16,7301.14×
Wisconsin16,2881.03×
Kentucky15,5311.18×
Minnesota15,4261.03×
Louisiana15,4051.14×
Colorado15,3110.93×
Oklahoma13,3531.15×
Oregon11,4790.95×
Utah11,2301.2×
Connecticut10,9661.04×
Mississippi9,4641.1×
Nevada9,4130.93×
Arkansas9,3181.08×
Iowa8,5770.99×
Kansas8,4951.03×
Idaho5,6171.07×
Nebraska5,2681×
West Virginia5,1521.05×
New Mexico4,8450.92×
Hawaii4,3210.96×
New Hampshire3,8520.93×
Maine3,1060.83×
Rhode Island2,9000.87×
Delaware2,5370.88×
Montana2,3080.79×
South Dakota2,1330.88×
Washington, District of Columbia2,0020.63×
North Dakota1,9220.89×
Alaska1,6270.73×
Vermont1,2940.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liv and Maddie audience
BrandAffinityCategory
Combat sport1.64×Sports
Hayward, California10.07×Travel & Leisure
Saving2.35×Business & Career
Racing2.09×Cars & Mobility
Google Photos1.61×Technology & Electronics
Discount Embroidery Blanks17.25×Home & Garden
Huddle (software)4.67×Technology & Electronics
Buying a House2.46×Home & Garden
Mortgage insurance1.54×Business & Career
Powell's Books3.94×Shopping
Lebanese cuisine1.99×Food & Beverages
Kodiak, Alaska2.15×Travel & Leisure
Sacred Heart Catholic Church (Dubuque, Iowa)2.84×Politics & Society
Box lacrosse2.11×Sports
Zach Ertz1.84×Sports
HydraFacial1.83×Beauty & Wellness
Pallet racking3.34×Home & Garden
This Is Spinal Tap1.76×Movies & TV
Leprechaun2.08×Literature
Raj Koothrappali11.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liv and Maddie audience
TraitClusterScore
ExtroversionTHRILL1.47
Family OrientationCONSERVATISM1.34
LGBTQ+ IdentityOPEN1.17
Community OrientationOPEN1.17
MindfulnessBALANCE1.06
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Liv and Maddie
CountryShare
United States39.9%
Canada3.9%
Australia3.8%

See Liv and Maddie audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Liv and Maddie have in United States?

Liv and Maddie has an estimated audience of 1,048,949 people in United States, concentrated in California and Texas.

What is the gender split and age of Liv and Maddie fans?

73.7% of Liv and Maddie fans are female, 26.3% are male, with an average age of 35.1 years.

Which brands do Liv and Maddie fans like most?

Liv and Maddie fans show strongest brand affinity for Combat sport (1.64×), Hayward, California (10.07×), and Saving (2.35×) over the country average.

Where do Liv and Maddie fans live in United States?

Liv and Maddie fans in United States are most concentrated in California (reach 125,300), Texas (reach 109,233), and Florida (reach 73,265). These three regions account for the largest share of the active audience.

What other brands do Liv and Maddie fans also like?

Beyond Liv and Maddie itself, the audience over-indexes on Hayward, California (10.07×), Saving (2.35×), Racing (2.09×), and Google Photos (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liv and Maddie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.