Hacker (computer security) Audience in United States

Hacker (computer security) logo

Hacker (computer security) has an estimated audience of 500,290 people in United States. 60.8% are female, 39.2% are male, average age 38.0. Top brand affinities: Cyber-attack, Internet safety, Internet security, Indeed.com, Capital One.

Top brand affinities include Cyber-attack, Internet safety, Internet security, with strongest over-indexing on Cyber-attack (115.54× the country average). Demographically, the Hacker (computer security) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Community Orientation.

Category: Technology & Electronics · Type: Topic

Demographics of Hacker (computer security) fans

Demographic split for Hacker (computer security) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age38.0
Estimated audience size500,290

Audience persona

The typical Hacker (computer security) fan in United States is more female, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Cyber-attack.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hacker (computer security) audience
BrandAffinityCategory
Cyber-attack115.54×Technology & Electronics
Internet safety119.43×Internet & Social Media
Internet security66.18×Technology & Electronics
Indeed.com6.67×Business & Career
Capital One6.25×Business & Career
Information security13.42×Business & Career
Google Maps5.33×Internet & Social Media
CarGurus7.04×Cars & Mobility
Web server10.17×Technology & Electronics
Forex Online Trading19.52×Business & Career
Computer security7.84×Business & Career
Business intelligence15.8×Business & Career
Google News5.05×News
International education14.13×Business & Career
Internet privacy12.93×Technology & Electronics
Enterprise Rent-A-Car4.42×Cars & Mobility
Billy Bob Thornton6.34×Movies & TV
Data visualization16.52×Technology & Electronics
DeviantArt5.14×Internet & Social Media
DuckDuckGo6.42×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hacker (computer security) audience
TraitClusterScore
Need for SecurityCONSERVATISM28.36
Community OrientationOPEN2.1
LGBTQ+ IdentityOPEN2.06
Risk AppetiteTHRILL1.9
PatriotismCONSERVATISM1.87
Early Adopter MentalityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Hacker (computer security)
CountryShare
United States21.7%
Japan9.6%
Australia8.2%

See Hacker (computer security) audiences in other countries

More Technology & Electronics audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Hacker (computer security). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.