Rascasse Audience Intelligence

Hacker (term) Audience in United States

A data profile of the people who buy, follow and care about Hacker (term) in United States — modelled from more than twelve digital signal sources. Hacker (term) has an estimated audience of 4,138,032 people in United States.

#4245among Topic in United States#323in Technology & Electronics

The average Hacker (term) fan in United States is 45.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Information security, Internet safety, Computer security, with strongest over-indexing on Information security (57.77× the country average).

Demographically, the Hacker (term) audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hacker (term) fan in United States is more male, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Information security.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hacker (term) profile in United States.

Audience size
4.1M
in United States
Gender
39.5%♀
60.5% male
Age
45.3
average years
Country rank
#7835
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hacker (term) fans

39.5% are female, 60.5% are male, average age 45.3.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Hacker (term) audience in United States
MetricValue
Female39.5%
Male60.5%
Average age45.3
Estimated audience size4,138,032
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Hacker (term) audience in United States
Age bracketShare%
16-198%
20-2915%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Hacker (term) audience comes from United States.

Worldwide audience distribution share by country for Hacker (term)
CountryShare
United States34.8%
India11.4%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hacker (term) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hacker (term) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K1.32×
02Virginia~100K1.25×
03Texas~400K1.24×
04Washington~100K1.23×
05Indiana~90K1.23×
06Oregon~60K1.21×
07Florida~300K1.20×
08California~500K1.16×
09New York~300K1.15×
10Alabama~60K1.12×
11Nevada~40K1.11×
12Maryland~80K1.10×
13Georgia~100K1.08×
14Louisiana~60K1.08×
15Kentucky~60K1.08×
16Alaska~10K1.08×
17Utah~40K1.07×
18Oklahoma~50K1.06×
19New Mexico~20K1.05×
20Maine~20K1.04×
21Illinois~100K1.03×
22New Jersey~100K1.03×
23Mississippi~30K1.03×
24North Carolina~100K1.02×
25Michigan~100K1.02×
26Arkansas~30K1.01×
27Massachusetts~80K1.00×
28Pennsylvania~100K0.99×
29Idaho~20K0.99×
30Tennessee~80K0.97×
31Kansas~30K0.96×
32Colorado~60K0.95×
33Rhode Island~10K0.94×
34South Carolina~60K0.93×
35Washington, District of Columbia~10K0.93×
36South Dakota~9K0.92×
37Missouri~60K0.91×
38North Dakota~8K0.90×
39Ohio~100K0.89×
40Connecticut~40K0.89×
41Iowa~30K0.89×
42Nebraska~20K0.88×
43Hawaii~20K0.87×
44Delaware~10K0.87×
45West Virginia~20K0.86×
46Minnesota~50K0.85×
47New Hampshire~10K0.83×
48Wisconsin~50K0.82×
49Montana~9K0.81×
50Vermont~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Hacker (term), United States
0.78×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hacker (term) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hacker (term) audience
#·InterestCategoryAffinity×
01Internet safetyInternet & Social Media248.62×
02Information securityBusiness & Career57.77×
03Internet of ThingsBusiness & Career36.35×
04Cyber-attackTechnology & Electronics34.38×
05Computer securityBusiness & Career21.18×
06Business softwareBusiness & Career12.07×
07Office 365Technology & Electronics8.46×
08Business intelligenceBusiness & Career7.57×
09Dropbox (service)Technology & Electronics6.42×
10Web serverTechnology & Electronics3.49×
11Sustainable energyHome & Garden3.22×
12NASDAQBusiness & Career2.91×
13Renewable energyBusiness & Career2.81×
14InnovationBusiness & Career2.51×
15CBS SportsMovies & TV2.37×
16Creative CommonsTechnology & Electronics2.36×
17FedExBusiness & Career2.18×
18Google DriveTechnology & Electronics2.11×
19AutoZoneCars & Mobility1.86×
20Pizza HutFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hacker (term) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hacker (term) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM54.85×
PatriotismCONSERVATISM2.36×
Risk AppetiteTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hacker (term) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hacker (term) have in United States?

Hacker (term) has an estimated audience of 4,138,032 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hacker (term) fans?

39.5% of Hacker (term) fans are female, 60.5% are male, with an average age of 45.3 years.

03

Which brands do Hacker (term) fans like most?

Hacker (term) fans show strongest brand affinity for Information security (57.77×), Internet safety (248.62×), and Computer security (21.18×) over the country average.

04

Where do Hacker (term) fans live in United States?

Hacker (term) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hacker (term) fans also like?

Beyond Hacker (term) itself, the audience over-indexes on Internet safety (248.62×), Computer security (21.18×), Internet of Things (36.35×), and Cyber-attack (34.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Hacker (term) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hacker (term). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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