Hacker (term) Audience in United States

Hacker (term) logo

Hacker (term) has an estimated audience of 4,138,032 people in United States. 39.5% are female, 60.5% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Vocal harmony, Grinch, california state fair, Goop.

The average Hacker (term) fan in United States is 45.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Vocal harmony, Grinch, with strongest over-indexing on Israel (4.78× the country average). Demographically, the Hacker (term) audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Hacker (term) fans

Demographic split for Hacker (term) audience in United States
MetricValue
Female39.5%
Male60.5%
Average age45.3
Estimated audience size4,138,032

Audience persona

The typical Hacker (term) fan in United States is more male, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Hacker (term) in United States
RegionReachAffinity
California547,0631.2×
Texas445,9581.25×
Florida359,1521.28×
New York275,8191.19×
Illinois145,0621.05×
Georgia139,7031.1×
Pennsylvania134,6690.97×
Virginia132,3141.31×
North Carolina124,8711×
Michigan116,9851.08×
Arizona114,1441.35×
Ohio113,7930.89×
New Jersey113,1821.08×
Washington108,9701.31×
Indiana97,0651.28×
Massachusetts85,5251.05×
Tennessee83,6611.01×
Maryland80,6491.13×
Colorado65,2581×
Alabama63,1631.09×
Missouri60,5620.91×
Oregon59,9831.26×
South Carolina55,4260.89×
Louisiana54,0551.01×
Kentucky52,8871.02×
Minnesota51,2010.86×
Wisconsin50,3370.81×
Oklahoma47,9761.04×
Nevada45,8761.15×
Utah39,0641.05×
Connecticut37,3320.9×
Arkansas32,6470.96×
Mississippi32,3810.95×
Kansas31,6450.97×
Iowa30,4210.89×
New Mexico21,6091.04×
Idaho20,3480.98×
Nebraska17,6330.85×
West Virginia16,0030.83×
Hawaii15,0810.85×
Maine15,0801.02×
New Hampshire13,3530.82×
Rhode Island11,9440.91×
Washington, District of Columbia11,6570.94×
Delaware9,0360.79×
Montana8,7650.76×
Alaska8,6610.98×
South Dakota7,7830.81×
North Dakota6,7010.79×
Vermont5,0500.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hacker (term) audience
BrandAffinityCategory
Israel4.78×Travel & Leisure
Vocal harmony8.73×Music & Radio
Grinch6.71×Movies & TV
california state fair40.68×Travel & Leisure
Goop8.66×Internet & Social Media
Wok8.97×Food & Beverages
Jeep Grand Cherokee (WJ)8.45×Cars & Mobility
Governor of Michigan9.05×Politics & Society
Hibachi9.54×Food & Beverages
Elsword19.54×Games
Google Home7.59×Technology & Electronics
El Paso County, Colorado13.09×Travel & Leisure
Grace Slick8.31×Music & Radio
Hipster8.6×Politics & Society
No Escape (1994 film)9.85×Movies & TV
Jeep Wagoneer4.38×Cars & Mobility
Gift registry9.45×Kids & Family
Cherish (group)7.81×Music & Radio
Jesse Plemons2.45×Movies & TV
Wikia2.4×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hacker (term) audience
TraitClusterScore
Need for SecurityCONSERVATISM35.08
Risk AppetiteTHRILL2.76
ExtroversionTHRILL1.65
PatriotismCONSERVATISM1.56
Early Adopter MentalityPOWER1.48
Convenience OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Hacker (term)
CountryShare
United States35.1%
India11.5%
United Kingdom6.5%

See Hacker (term) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Hacker (term) have in United States?

Hacker (term) has an estimated audience of 4,138,032 people in United States, concentrated in California and Texas.

What is the gender split and age of Hacker (term) fans?

39.5% of Hacker (term) fans are female, 60.5% are male, with an average age of 45.3 years.

Which brands do Hacker (term) fans like most?

Hacker (term) fans show strongest brand affinity for Israel (4.78×), Vocal harmony (8.73×), and Grinch (6.71×) over the country average.

Where do Hacker (term) fans live in United States?

Hacker (term) fans in United States are most concentrated in California (reach 547,063), Texas (reach 445,958), and Florida (reach 359,152). These three regions account for the largest share of the active audience.

What other brands do Hacker (term) fans also like?

Beyond Hacker (term) itself, the audience over-indexes on Vocal harmony (8.73×), Grinch (6.71×), california state fair (40.68×), and Goop (8.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hacker (term). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.