Rascasse Audience Intelligence

Network security policy Audience in United States

A data profile of the people who buy, follow and care about Network security policy in United States — modelled from more than twelve digital signal sources. Network security policy has an estimated audience of 998,172 people in United States.

#8666among Topic in United States#743in Technology & Electronics

The average Network security policy fan in United States is 44.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Information security, Internet safety, Computer security, with strongest over-indexing on Information security (66.98× the country average).

Demographically, the Network security policy audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Network security policy fan in United States is balanced, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Information security.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Network security policy profile in United States.

Audience size
998K
in United States
Gender
47.0%♀
53.0% male
Age
44.7
average years
Country rank
#23696
Topic in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Network security policy fans

47.0% are female, 53.0% are male, average age 44.7.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Network security policy audience in United States
MetricValue
Female47.0%
Male53.0%
Average age44.7
Estimated audience size998,172
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Network security policy audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Network security policy audience comes from United States.

Worldwide audience distribution share by country for Network security policy
CountryShare
India35.4%
United States25.9%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Network security policy audience in United States is strongest.

Fig. 05

Top regions by affinity

Network security policy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.46×
02Vermont~2K1.35×
03South Dakota~3K1.27×
04Montana~3K1.21×
05Rhode Island~4K1.19×
06West Virginia~5K1.11×
07Hawaii~5K1.11×
08Maine~4K1.11×
09Arkansas~9K1.09×
10New Hampshire~4K1.09×
11Mississippi~9K1.07×
12Idaho~5K1.07×
13Nebraska~5K1.06×
14New Mexico~5K1.05×
15Oklahoma~10K1.03×
16Iowa~8K1.01×
17Alaska~2K1.01×
18Kansas~8K1.00×
19Delaware~3K1.00×
20North Dakota~2K1.00×
21Kentucky~10K0.99×
22Utah~9K0.99×
23Alabama~10K0.98×
24Louisiana~10K0.98×
25Connecticut~10K0.96×
26Nevada~9K0.96×
27South Carolina~10K0.95×
28Oregon~10K0.95×
29Tennessee~20K0.94×
30Missouri~20K0.94×
31Wisconsin~10K0.94×
32Indiana~20K0.93×
33Maryland~20K0.93×
34Colorado~10K0.93×
35Minnesota~10K0.93×
36Arizona~20K0.92×
37Massachusetts~20K0.91×
38Washington~20K0.90×
39Michigan~20K0.89×
40New Jersey~20K0.89×
41Virginia~20K0.89×
42Georgia~30K0.88×
43Ohio~30K0.88×
44North Carolina~30K0.88×
45Pennsylvania~30K0.86×
46Illinois~30K0.85×
47New York~50K0.84×
48Florida~60K0.82×
49Texas~70K0.77×
50California~80K0.70×
Fig. 06

Affinity by region

Affinity by region — Network security policy, United States
0.70×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Network security policy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Network security policy audience
#·InterestCategoryAffinity×
01Internet safetyInternet & Social Media190.71×
02Information securityBusiness & Career66.98×
03Internet of ThingsBusiness & Career17.94×
04Computer securityBusiness & Career15.88×
05Microsoft WordTechnology & Electronics4.00×
06ClownKids & Family3.54×
07RetrogamingGames2.34×
08PoliticoPolitics & Society2.11×
09Live televisionMovies & TV1.90×
10Micro CenterShopping1.84×
11U-HaulBusiness & Career1.80×
12Arcade gameGames1.71×
13Academic degreeBusiness & Career1.67×
14New York PostNews1.65×
15FreewareTechnology & Electronics1.62×
16Mobile gameGames1.60×
17MenardsHome & Garden1.58×
18TurboTaxBusiness & Career1.58×
19The UPS StoreShopping1.54×
20Game consolesTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Network security policy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Network security policy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM103.30×
Risk AppetiteTHRILL2.90×
MindfulnessBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Network security policy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
Pet OwnershipJOY0.63×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Network security policy have in United States?

Network security policy has an estimated audience of 998,172 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Network security policy fans?

47.0% of Network security policy fans are female, 53.0% are male, with an average age of 44.7 years.

03

Which brands do Network security policy fans like most?

Network security policy fans show strongest brand affinity for Information security (66.98×), Internet safety (190.71×), and Computer security (15.88×) over the country average.

04

Where do Network security policy fans live in United States?

Network security policy fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Network security policy fans also like?

Beyond Network security policy itself, the audience over-indexes on Internet safety (190.71×), Computer security (15.88×), Internet of Things (17.94×), and Microsoft Word (4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Network security policy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Network security policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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