Gender-neutral language Audience in United States

Gender-neutral language logo

Gender-neutral language has an estimated audience of 1,335,639 people in United States. 67.6% are female, 32.4% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Gender-specific and gender-neutral pronouns, Japan Airlines, Money (magazine), Naomi Watanabe, Euphoria.

The average Gender-neutral language fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gender-specific and gender-neutral pronouns, Japan Airlines, Money (magazine), with strongest over-indexing on Gender-specific and gender-neutral pronouns (173.55× the country average). Demographically, the Gender-neutral language audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Gender-neutral language fans

Demographic split for Gender-neutral language audience in United States
MetricValue
Female67.6%
Male32.4%
Average age36.4
Estimated audience size1,335,639

Audience persona

The typical Gender-neutral language fan in United States is more female, around 36.4 years old, with strong Community Orientation tendencies and a notable affinity for Gender-specific and gender-neutral pronouns.

Top regions in United States

Top regions ranked by reach for Gender-neutral language in United States
RegionReachAffinity
California105,2960.72×
Texas66,9840.58×
New York56,3810.76×
Florida46,4110.51×
North Carolina29,6950.74×
Pennsylvania28,0780.62×
Illinois27,6200.62×
Georgia21,5520.52×
Missouri21,1220.98×
Ohio20,9190.51×
Washington20,3470.76×
Michigan19,3880.56×
Virginia19,0710.59×
Colorado17,8300.85×
New Jersey17,6240.52×
Massachusetts16,4220.62×
Oklahoma15,0831.02×
Indiana14,0210.57×
Arkansas13,6091.24×
South Carolina13,5900.68×
Louisiana12,7120.74×
Maryland12,4320.54×
Arizona12,3810.45×
Wisconsin12,1420.6×
Tennessee12,0780.45×
Minnesota11,4870.6×
Kentucky11,3510.68×
Oregon11,3200.74×
Mississippi11,2331.02×
Alabama10,1420.54×
Iowa9,6100.87×
Connecticut9,5090.71×
Kansas9,3450.89×
Hawaii8,9241.55×
New Mexico8,7971.31×
Nevada8,7680.68×
Idaho8,5641.28×
West Virginia8,4311.36×
Utah7,9430.66×
Alaska7,5722.65×
Delaware7,2081.96×
New Hampshire6,9471.32×
Nebraska6,8021.02×
Rhode Island6,7081.58×
Maine6,7041.4×
North Dakota6,3442.31×
Vermont5,9382.53×
Montana5,8671.58×
Washington, District of Columbia5,2051.3×
South Dakota5,0671.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender-neutral language audience
BrandAffinityCategory
Gender-specific and gender-neutral pronouns173.55×Politics & Society
Japan Airlines43.94×Travel & Leisure
Money (magazine)21.41×Business & Career
Naomi Watanabe201.75×Movies & TV
Euphoria3.98×Movies & TV
Met Gala35.57×Movies & TV
Dazed & Confused (magazine)24.85×Fashion & Accessoires
Inclusion (disability rights)52.03×Politics & Society
Lollapalooza11.42×Music & Radio
Jürgen Klopp50.11×Sports
Fight Club16.83×Movies & TV
Social entrepreneurship21.53×Business & Career
Cara Delevingne20.27×Fashion & Accessoires
Sadio Mané44.17×Sports
Ruby Rose17.85×Movies & TV
The Ellen Show48×Movies & TV
Middle-distance running10.71×Sports
Gender3.76×Politics & Society
Culture2.1×Literature
Food and drink1.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender-neutral language audience
TraitClusterScore
Community OrientationOPEN1.65
IndulgenceJOY1.44
TraditionCONSERVATISM1.44
Urban LifestyleOPEN1.37
MindfulnessBALANCE1.3
Convenience OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Gender-neutral language
CountryShare
United States54.2%
Germany11.6%
United Kingdom9.2%

See Gender-neutral language audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Gender-neutral language have in United States?

Gender-neutral language has an estimated audience of 1,335,639 people in United States, concentrated in California and Texas.

What is the gender split and age of Gender-neutral language fans?

67.6% of Gender-neutral language fans are female, 32.4% are male, with an average age of 36.4 years.

Which brands do Gender-neutral language fans like most?

Gender-neutral language fans show strongest brand affinity for Gender-specific and gender-neutral pronouns (173.55×), Japan Airlines (43.94×), and Money (magazine) (21.41×) over the country average.

Where do Gender-neutral language fans live in United States?

Gender-neutral language fans in United States are most concentrated in California (reach 105,296), Texas (reach 66,984), and New York (reach 56,381). These three regions account for the largest share of the active audience.

What other brands do Gender-neutral language fans also like?

Beyond Gender-neutral language itself, the audience over-indexes on Japan Airlines (43.94×), Money (magazine) (21.41×), Naomi Watanabe (201.75×), and Euphoria (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gender-neutral language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.