Rascasse Audience Intelligence

Gender-neutral language Audience in United States

A data profile of the people who buy, follow and care about Gender-neutral language in United States — modelled from more than twelve digital signal sources. Gender-neutral language has an estimated audience of 1,335,639 people in United States.

#7700among Topic in United States#1187in Politics & Society

The average Gender-neutral language fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gender-specific and gender-neutral pronouns, Japan Airlines, Money (magazine), with strongest over-indexing on Gender-specific and gender-neutral pronouns (173.55× the country average).

Demographically, the Gender-neutral language audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gender-neutral language fan in United States is more female, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gender-specific and gender-neutral pronouns.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gender-neutral language profile in United States.

Audience size
1.3M
in United States
Gender
67.6%♀
32.4% male
Age
36.4
average years
Country rank
#19330
Topic in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gender-neutral language fans

67.6% are female, 32.4% are male, average age 36.4.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Gender-neutral language audience in United States
MetricValue
Female67.6%
Male32.4%
Average age36.4
Estimated audience size1,335,639
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Gender-neutral language audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

54.2%

of the worldwide Gender-neutral language audience comes from United States.

Worldwide audience distribution share by country for Gender-neutral language
CountryShare
United States54.2%
Germany11.6%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gender-neutral language audience in United States is strongest.

Fig. 05

Top regions by affinity

Gender-neutral language fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.22×
02Maine~5K1.08×
03Delaware~4K1.08×
04North Dakota~3K1.08×
05Alaska~3K1.07×
06Hawaii~6K1.06×
07Washington, District of Columbia~4K1.06×
08New Mexico~7K1.05×
09Rhode Island~4K1.04×
10South Dakota~3K1.04×
11Arkansas~10K1.03×
12Idaho~7K1.03×
13New Hampshire~5K1.03×
14Oklahoma~20K1.02×
15Nebraska~7K1.02×
16Iowa~10K1.01×
17Mississippi~10K1.01×
18West Virginia~6K1.01×
19Montana~4K1.01×
20Kansas~10K1.00×
21Missouri~20K0.99×
22Louisiana~20K0.97×
23Kentucky~20K0.97×
24Connecticut~10K0.97×
25Utah~10K0.97×
26Colorado~20K0.96×
27Alabama~20K0.96×
28Oregon~10K0.96×
29Nevada~10K0.96×
30South Carolina~20K0.95×
31Wisconsin~20K0.95×
32Tennessee~30K0.94×
33Indiana~20K0.94×
34Minnesota~20K0.94×
35Arizona~30K0.93×
36Maryland~20K0.93×
37Washington~20K0.92×
38Massachusetts~20K0.92×
39Michigan~30K0.91×
40Virginia~30K0.91×
41Ohio~40K0.90×
42Georgia~40K0.90×
43North Carolina~40K0.90×
44New Jersey~30K0.90×
45Pennsylvania~40K0.88×
46Illinois~40K0.88×
47New York~60K0.84×
48Florida~70K0.82×
49California~100K0.79×
50Texas~90K0.79×
Fig. 06

Affinity by region

Affinity by region — Gender-neutral language, United States
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gender-neutral language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gender-neutral language audience
#·InterestCategoryAffinity×
01Naomi WatanabeMovies & TV201.75×
02Gender-specific and gender-neutral pronounsPolitics & Society173.55×
03Inclusion (disability rights)Politics & Society52.03×
04The Ellen ShowMovies & TV48.00×
05Sadio ManéSports44.17×
06Japan AirlinesTravel & Leisure43.94×
07Met GalaMovies & TV35.57×
08Dazed & Confused (magazine)Fashion & Accessoires24.85×
09Social entrepreneurshipBusiness & Career21.53×
10Money (magazine)Business & Career21.41×
11Cara DelevingneFashion & Accessoires20.27×
12Ruby RoseMovies & TV17.85×
13Fight ClubMovies & TV16.83×
14Ruben GallegoPolitics & Society14.81×
15LollapaloozaMusic & Radio11.42×
16Xavier BecerraPolitics & Society11.04×
17Middle-distance runningSports10.71×
18ZendayaMovies & TV6.77×
19GenderPolitics & Society3.76×
20CultureLiterature2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gender-neutral language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gender-neutral language audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.34×
SustainabilityBALANCE2.16×
MindfulnessBALANCE2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gender-neutral language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
PatriotismCONSERVATISM1.09×
Quality AwarenessPREMIUM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gender-neutral language have in United States?

Gender-neutral language has an estimated audience of 1,335,639 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gender-neutral language fans?

67.6% of Gender-neutral language fans are female, 32.4% are male, with an average age of 36.4 years.

03

Which brands do Gender-neutral language fans like most?

Gender-neutral language fans show strongest brand affinity for Gender-specific and gender-neutral pronouns (173.55×), Japan Airlines (43.94×), and Money (magazine) (21.41×) over the country average.

04

Where do Gender-neutral language fans live in United States?

Gender-neutral language fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Gender-neutral language fans also like?

Beyond Gender-neutral language itself, the audience over-indexes on Japan Airlines (43.94×), Money (magazine) (21.41×), Naomi Watanabe (201.75×), and Met Gala (35.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Gender-neutral language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gender-neutral language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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